When you receive a brochure at an event, do you ever wonder about the process that went behind brochure printing? If you are planning to have similar advertising products printed out, you definitely need to learn about the elements to have great-looking professional brochures. That’s what we will learn more about here.
Things to Consider when Having Brochures Printed Out
The first thing that you must look for is a good brochure print service provider. You can take your pick from either digital or offset printing services. There are dozens of digital printing services available but when it comes to brochures, you might want to go for offset printing. It might cost you a bit more but quality-wise, it’s far superior than digital.
After finding a suitable printing company, you have to come up with the design of the brochure itself. Here are some of the design elements to consider:
- Folding type and assembly of pages
These are the brochure folding options usually available:
- Accordion
- Double parallel
- Half then half
- Half then trifold
- Half fold
- Single gate
- Double gate
- Roll fold
- Trifold
- Z-fold
If you want the half then trifold brochure, for example, there will be 12 pages available – back and forth. How will you assemble the pages in such a way that it’s easy to read? Can you effectively deliver the message with 12 pages, or would a 6-page trifold brochure be more suitable?
- Type of paper and printing effect
To leave a lasting impression, choose thick stock paper. There are different sizes available ranging from 4.25” x 11” to 11” x 25.5”. For the printing effect, you can take your pick from semi-gloss or matte. Select one that will suit the design and paper type that you chose.
- Copy and images
Brochures are made to deliver a message and your copy literally says a lot about that. If you want, you can hire a professional copywriter to write the content for you – especially if your brochure has a lot of pages. For the image, it has to be professionally shot, compelling, and eye-catching.
- Other factors to consider
Also consider readability. The design, colors, and font of the brochure must match the image that you’d like to create for your company or brand.
By taking these design elements into consideration, you can create the perfect brochure to use for your print marketing campaign.
