Did you know that you can print postcards and use them as recipe cards for marketing your food product or business? What’s good about using postcards for advertising is that they are cheap, yet effective. This is especially true when you combine printing postcards with an all-out digital ad campaign. For the latter, you simply need to engage with your customers through your social media accounts. Having a combination of online and offline advertising is the best way to reach out to as many customers as you can.
Next, here are some ideas for recipe postcard marketing that you can use:
- Include a recipe of pumpkin pie if you have a farm with a pumpkin picking activity. If it’s apples or any other fruit that you are offering picking activities for, include a recipe for that fruit in the postcard and use it to market your farm.
- If you are bottling organic fruit preserves or pickled vegetables, have a postcard with a recipe that uses such ingredients.
- If you have a food truck or restaurant, include a recipe of one of your entrees, soups, salads, or desserts on a postcard.
Make sure that the photo accompanying the recipe looks mouth-watering. This can be achieved using high-resolution photos which are professionally shot. The quality of print also matters – offset printing usually offers better quality than digital.
At the back of the card, include your business’ contact information. If you are selling or manufacturing food products, include information about that as well. You can even include a promo code to offer the holder of the postcard discounts on your food products or food-related services.
To make the most out of your postcard printing campaign, look for a reliable online printing services provider. Check on the price of the printing package; the quality of printing method and the materials used; the paper finish; the turnaround time; and the customer support offered.
All in all, using postcards as recipe cards is a creative way to market your food products or business.
