Despite the fact that a lot of people have mobile phone cameras with amazing resolution, the skills of professional photographers are still unmatched. Those who are getting married, having a big birthday bash, or people who simply want professional-looking portraits or family photos are the prospective clients of photographers. If you are one, how can you promote your services? Thankfully, you don’t have to spend much because you can rely on postcard printing to do the marketing for you. When paired with establishing your presence on popular social media sites, a combination of online and offline marketing is the key to making your presence felt and your brand known as a photographer.
Must Do when Printing Postcards as a Photographer
The first thing that you need to do if you want to use postcards marketing to promote your services is to look for an online printing shop. There are digital and offset printing methods available. Do your research and ask about the printing package, the materials, the sizes available, and the turnaround time.
Next, here are a few things that you must do when designing postcards that will be used to market your services as a photographer:
- Use stunning photographs.
Think of your postcards as a sampler of your talent as a photographer. You are basically applying for a job when you send out these postcards – you want people to hire you for their events and photo sessions. Once they look at the postcards that you will send, will they like your style? Depending on the size of your postcards, you can include two or more photos that showcase your style in taking pictures.
- Highlight your specialization in taking photos.
Are you a wedding photographer? Do you like taking portraits of kids or families? There are even those who specialize in pet photography. When choosing which photos to include in your postcard, make sure to highlight your specialization.
- Offer seasonal discounts.
Finally, offer seasonal discounts so that more people will book your services. For example, include a code for 10% off a professional shoot for a family for the fall season. Those who would like to include family portraits in a Christmas card can get 5% off if they book your services early. Be creative in thinking of discounts to offer and include them in your postcard design.
With these tips, you can maximize the earning potential of your photography business simply by using inexpensive, yet effective marketing postcards.
