If you are thinking about launching an eddm mailing campaign, choosing the addresses is crucial. EDDM stands for Every Door Direct Mail and it’s a service provided by the United States Postal Service to help local business owners. The idea is that entrepreneurs can mail postcards to every door within a zip code, for example, for marketing purposes. Only specific sizes of postcards are allowed, and you can either work with a print shop or fulfil the USPS requirements yourself. The main advantage of this type of marketing is that you do not have to put together your own mailing list. With the online tools available, you can ensure that you are only sending postcards to the people who are part of your target market.
Choosing Which Addresses to Send Postcards? These Tools Can Help
To make your print advertising campaign easier, it is best to work with a print shop that offers eddm mailingservices. When they print eddm postcards, they will ask you where you would like to send the postcards to. Let’s say that you have a restaurant. Everyone can be your target market because your product is food. Thus, you can have a ‘general’ address group, which can be the zip code of your restaurant’s location. You can also choose an individual mail carrier route, or all the addresses within a five-mile radius of your food establishment.
On the other hand, if you have a more niche market, you can narrow down your list so that you will send postcards only to those who will buy your products or services. If you are manufacturing women’s products, you can choose the category households with women of a certain age bracket or income bracket. This way, you would not have to spend money on postage to household where no women reside. To help you better choose which addresses to send the EDDM postcards to, here a few online tools available:
- USPS.com
The website of the USPS has the EDDM Online Tool where you can search for neighborhoods where your customers live. You can search for routes, use filters to target customers, or search by demographic. This makes it easier for you to decide where to send your marketing postcards.
- Melissa Lookups
This website has a Carrier Route Map lookup which allows you to search a zip code, view the mail carrier route maps, and boundaries. By simply typing a zip code, you can view the route, the number of businesses in the route, the average household income, average property value, and other essential information.
After deciding where to send your postcards, the print shop will take care of the rest of the process for you. You just need to pay the postage fee then they will bundle the postcards, fulfil the USPS requirements, and deliver the postcards to your local post office for individual mail box distribution.
