The goal of a financial expert is to help people maximize their income. If you are a financial advisor, an investment broker, or a retirement planner, you are doing people the service of helping them straighten out their finances and meet their wealth or retirement goals. So how do you promote such services? With 5 x 7 postcard printing, you can let as many people as possible know about the professional financial services that you offer.
Why Use 5 x 7 Postcards
When printing postcards to promote your financial services, you need to look for an online printing shop that can do a good job of it for you. The good news is that there are many digital or offset print shops out there – you just need to choose the right one. Do your research and compare different postcard printing packages. Check on the customer support that they offer, the turnaround time, the paper stock and finish, and if they offer special promotions. Quality of print is also important because postcards are tangible, so any visible errors will be a turnoff for prospective customers.
Next, here are the reasons why it pays to go with 5” x 7” postcards:
- You can immediately grab the attention of the reader.
Since postcards are mailed sans envelopes, your message will be immediately read by the recipient.
- You can have a text-centric postcard design.
4” x 6”, 4” x 9”, and 6” x 11” are some of the most popular postcard sizes. But with a 5” x 7” postcard, you can have a text-centric postcard design. Since you are offering financial services which a lot of people may not necessarily be familiar with, you can include more lines on the copy of the postcard. Use the front page to introduce your financial services – whether you are offering help with retirement plan, wealth management, debt management, or investments. Use the back page for your updated contact information. You can also include a promo code that entitles the holder of the postcard to a certain percent off your services if they take advantage of it soon. This increases the response rate to your postcard marketing campaign.
- The card is wider than a number 10 envelope, so it will stand out among other mailers.
Finally, a 5” x 7” postcard is wider than a standard #10 envelope, so it will immediately catch the attention of someone checking his or her mail.
Helping people out with their finances is a good cause which gives your business a boost at the same time, so promote your financial services simply by using postcards.
