When you order business cards online, you are paying for a quite small piece of printed advertising material. A US standard-sized car measures 2” x 3.5”. A custom square card is even smaller than that, measuring 2” x 2” while the European-sized card measures 2.125” x 3.375”. With such a small space to convey your marketing message, how can you make your business card stand out? It’s all about paying close attention to even the smallest detail.
From the font to the colors to the material used, here are the things that you need to consider if you want to market effectively using business cards:
- The process used by the printing company.
Remember that you are printing business cards in order to leave a great first impression to your clients. When you order the cheapest business cards because you’re scrimping on budget, the result could be a thin card that is easily torn, with print that is barely readable. What sort of impression do you think a prospective client will have when you hand over such a poor-quality card? What this simply means is that you need to invest in good quality cards, so the first thing that you need to consider when you order business cards online is the printing process. Look for a company that uses state-of-the-art printing presses to produce colors that pop on paper. The most popular right now are printing presses that use the Heidelberg technology for color matching – which will surely deliver attention-grabbing results.
- The material.
For this, you need to consider the thickness and type of paper. The paper stock for business cards range from 14-pt. to 32-pt. which is as thick as a credit card. The thicker your card is, the more impressed the recipient is bound to be. Aside from paper, you can also go for plastic business cards for a more unique look.
- The design and finish.
When it comes to finish, you can take your pick from linen, textured, spot gloss, foil, foil stamped, silk, suede, painted edge, metallic ink, rounded corner – the possibilities are practically endless! When choosing a finish, make sure that it matches the design of your card. The color, font size, font type, and any image or illustration to be included in your card should all combine into a pleasant whole. Again, pay attention to even the smallest details. Make sure that the card is readable, the text and image is not crowded on the card, and choose the right material and finish.
By taking all these things into consideration, you can come up with the best business card that truly represents what you are all about as a brand.
