Decades ago, postcards were used to send short personal messages when traveling but now, postcard printing can also be used for advertising purposes. If you’re a business owner, you will definitely benefit from reading through our list of postcard printing and marketing ideas.
Printing Postcards
First, how and why are postcards use for advertising? Let’s say that you just opened a bakery selling specialty cupcakes. Your immediate neighborhood might have seen your physical store, but how about those who haven’t? How can you reach out to them? By sending out postcards, you can let them know that your store actually exists and that you have a line of delicious products that they might want to try. Postcards are cheap to make and mail but are effective in getting the word out about your business.
When printing postcards, look for a color postcard printing service provider that offers offset printing. As compared to desktop digital printers, offset printers deliver professional-looking prints. Choose a thick paper stock and take your pick from high gloss or a matte finish. Size-wise, the most popular is 4” x 6”. However, if you want to stand out, you can go for larger postcards such as 5’ x 7’, 6’ x 9’, or even 8.5” x 5.5” cards. Jumbo postcards may cost a bit more to print and mail, but they are attention-grabbers.
Marketing Postcards
Second, after looking for a company that can print postcards online, you need to think about how you can use the postcards for your marketing campaign. Here are a few ideas:
- Use the postcards as discount cards. Incorporate a discount code or turn the card itself into a physical coupon that customers can bring to your store and use to get discounts. Print advertising is all about offering the best benefits that you can provide to customers, and this is one way to do exactly that.
- Use the postcard as a way to remind customers of their appointments. If you’re offering salon services, for instance, mail a postcard to remind a client of her hair coloring appointment.
- Use the postcard as a holiday greeting card. Consistency is key if you want to develop customer loyalty so make sure to send out postcards during the holiday season to your existing and potential customers.
- You can also use the postcard to let customers know about a sale that you’re having, a referral program that you might be running, or any other event that they can participate in.
As you can see, there are a multitude of ways for you to incorporate postcards into your marketing campaign, so get started right now!
