It’s tough to be in the food business because of the sheer amount of competition, Instagram food trends, and everything else in between – so it helps to use dine-in and takeout menu print. There’s actually a psychology behind how people select items off a menu, and there are many factors that each individual considers. A man may be too worried about impressing his date that he fails to properly pore over a menu, so he just orders whatever dish is listed first. The cost, ingredients that one may be allergic to, food cravings – all these will determine which dish a customer orders off your menu. For your part as a business owner, you must know how to tease the mind and palate of hungry diners by giving them a drool-worthy menu.
How Can I Get Customers to Order More Using the Menu?
So how can you get customers to order more, and have your profits soar by using to go menu printing? Here are a few tips:
- Think about menu layout.
You don’t want to incorporate too many items on the menu that it looks intimidating, but you don’t want to leave customers with very few choices, either. Ideally, six to seven items per category is a good balance between the two – depending on whether you’re fine dining establishment or a casual dining joint. Design-wise, keep the layout simple. A too-complex layout will turn off most customers.
- Pay attention to how you describe your dishes.
If you need to print pizza menus, for example, how will you describe the dishes? Highlight the factor that makes your pizzas different. Is it the hand-rolled pizza dough, fresh ingredients, or unique flavor combinations? Vary the length of food descriptions to make it more palatable – and use simple words but still give customers a preview of how the food items would taste like.
- Ditch the dollar sign.
People don’t want to be reminded of how much they are spending when dining in or ordering takeout – so ditch the dollar sign when creating your menu. Strategic pricing also helps – $9.95 looks less expensive than $10.
- Go for set menus or bundles.
Yet another way to maximize your profit using your menu is by incorporating set menus or bundles. This makes it easier for customers to select multiple food items in one go, while also making them feel like they’re getting the best value for their money. If you want, you can also feature bestselling yet high-profit dishes inside boxes or highlight it in the design using a different color or font. This draws the eyes away from the rest of the items on the menu.
Follow these tips when designing your takeout menu and watch your profits soar in no time.
