When you are sending correspondence to a supplier of your food business, for example, do you just print on plain paper? If yes, you might think that the stationery you’re using to print anything that’s business related is just a minor detail. Although it may be a small detail, it is definitely not minor. With letterhead printing, you can actually use your stationery and envelopes to make a statement about your brand.
As you may already know, a letterhead is a part of a stationery or envelope where your business’ logo and the basic information about it is printed. There are numerous ways that you can design a letterhead, but it’s better if you will incorporate the same font and colors as your business logo.
Since the primary purpose of letterhead printing is to spread the word about your brand, here are a few ways to go about it:
Look for a reliable online printing services. They can either use a digital or offset printing process. Some of the things that you need to decide on are the following:
- the number of sheets that you want printed with your letterhead
- the size of the letterhead (14” x 8.5” or 17” x 11”)
- whether you want one-sided or two-sided printing
- the type of paper, choose from textured white linen or smooth standard white
- optional folding or blank second sheets
- the turnaround time.
If you are sending out snail mail or physical mail to clients, suppliers, customers, and other business contacts on a regular basis, it is a must to invest in letterhead printing. Since your logo is incorporated in the design of the letterhead, it becomes part of your branding. If you are using the letterhead for soft copies of the emails that you are sending or if your website has the same logo and colors incorporated on the design, then you have a cohesive look that is instantly recognizable. This is crucial for your branding, because customers will instantly associate the look of your correspondence with your brand.
With a well-thought-out letterhead design and by using high-quality materials, you can leave a great first impression to your customers about your brand. Letterheads also make your transactions look legitimate, so it is something to invest in if you are business owner.
