If you are in the legal business, you need a combination of traditional and digital advertising to let possible clients know that you exist. No matter which branch of the law it is that you specialize in, there will always be a part of your target audience who will look for you online, so you need to have that presence. Your website and social media pages should be easily accessible online. At the same time, the more traditional clients will look for legal services the old-fashioned way. They might consult a telephone directory, ask around, or check legal aid directories. This is where you will find letterhead printing to be extremely useful. With a letterhead, you can “represent” your law firm using stationery and actually make all your business transactions look more legitimate and legal.
Law Firm Letterhead Printing Tips
If your law firm is already operational, you might already have a business logo. This is very important because you will incorporate your logo into all your printed marketing materials. Your logo should appear on your business cards, letterheads, envelopes, notepads, banners, stickers, brochures, flyers, signs, etc. For letterhead printing, here are a few tips to remember:
- Look for a suitable online printing services provider.
You can choose either a digital print shop or an offset print shop – some offer both. Digital printing is suitable for small volume orders. Offset uses huge printing presses and can handle big volume orders. Compare the printing packages offered by different print shops and take your pick from there. Some print shops offer optional folding or blank second sheets when you order letterheads.
- Know which elements to include in your letterhead.
Again, you should incorporate your logo in the design of your letterhead. Use the same font and color palette. You don’t need to be traditional in placing the letterhead – it can be on the upper or lower side of the paper, or even on the right or left side. Letterheads come in three sizes: standard, legal size, and tabloid size. The text should not look overcrowded so only include relevant information.
- Upload the finished letterhead to your business management software.
Once the logo is done, you can upload your letterhead to a business management software so that you can use it when sending email attachments, making things look more professional.
With letterheads, you can deliver a consistent brand message about your legal business to your clients, impress them, and make them remember your law firm whenever they need such services.
