If you own a pizzeria, you naturally need to print pizza menus that customers can use as a reference when ordering. Whether it’s food to go or for dining in, these menus must give them a quick look at the sumptuous pizza flavors, drinks, and side dishes that you can whip up in your kitchen. These menus will also drive sales, so you need to make sure that it’s visually appealing and tempting to the palate.
If you are still in the process of creating your print to go menus, here are a few layout and design techniques that you can borrow:
- Decide on the size of the menu.
When you print carry out menus, you can take your pick from these sizes:
- 5” x 11”
- 5” x 14”
- 11’ x 17”
The size of the menu will be the basis of the layout and design. Don’t be afraid to go bold and create an oversized menu – the more space you have to feature your dishes, the better.
- Set your menu apart from the competition.
Next, check out the takeout menu of your direct competitors. Are they using an only-text menu, or is it a combination of text and images? While you’re at it, check out the price as well. Make sure that the rates of your food items fare well against your direct competitors – otherwise, they might rake in more sales.
- Use professional-looking food photos or illustrations.
If you must use food photos, make sure that the colors are realistic but still pop out. If possible, have them taken by a professional photographer. If you’re selling food items from a family heirloom recipe, vintage illustrations might work better to your advantage.
- Choose complementing colors and fonts.
Lastly, make sure to pay close attention to even the smallest details when designing your takeout menu. The design, background color, font type and size – all these must blend together to create a visually appealing menu that will sell your dishes to hungry customers. To achieve professional results, go for offset instead of digital printing – and choose a company that has the length of experience and proper equipment when it comes to menu printing.
