If you are in the construction industry, you might think that being an expert at what you do is enough. But if you want your business to thrive, you should exert a lot of effort into advertising your services. Fortunately, you can always rely on a combination of online and offline marketing to spread awareness about your brand. For the online part, you simply need to build a website for your construction business. Match this with official accounts on the most popular social media platforms and you’re all set. For the offline part, you can use brochure printing with other printed marketing materials so that you can reach the part of your target market who are not online. With brochures, you can have a cover page that includes your company information and a catchy headline. From there, you can create content that will let potential customers know about your construction business – making brochures the ideal advertising medium.
Tips for Designing Construction Brochures
To use brochures for your marketing campaign, you need to look for a suitable online printing company that will create the brochures for you. When deciding which one to partner with, always check on the printing method that they use, the quality of materials, the turnaround time, and the customer support offered. Once you have chosen which printing partner to go with, the next thing to do is design the actual brochure. Here are a few tips:
- Decide on the layout and content of the pages.
When having brochures online made, you can choose from six different sizes ranging from 4.25” x 11” to 11” x 25.5”. Different folding styles are available as well, so you can have anywhere from four to twelve panels, which can translate to pages. After choosing the size and folding style, you can plan the layout and content of the pages.
- Don’t get too technical.
With brochures, you want to convince a reader to book your services, but you don’t want to use industry jargon or get too technical about it. Use language that common folks will understand. For instance, if you offer asphalt paving services, you can include it in a bullet point – and explain the benefits of homeowners having their driveways look brand new again.
- Make sure that the content is well-written.
Similar to any other printed marketing material, you have to make sure that the content of your brochure is well-written, organized, and free from spelling or grammatical errors. This will show a reader that you care enough to provide them with a well-made advertising material.
- Use an overall simple look that fits the image of your construction brand.
Finally, make sure that the overall look, layout, and design of the brochure suits the image of your construction business. The brochure should be easy-to-read so combine text with sharp images. At the back page, include a call-to-action and your updated contact information.
As a construction company, you can use brochures to let people know about the services that you offer – so spend time designing and refining the content of this marketing material.
