Are you familiar with rack cards? If you are a business owner, you can benefit from having these useful, colorful cards printed out to help you promote your brand. You might have seen one of these after a performance in a theatre, at a hotel lobby or a travel agency. Rack cards are printed in full color, and both sides of the card are typically used. Heavy cardstock is the preferred material. Unlike flyers which are usually printed on thin paper, it is more difficult to ignore rack cards simply because they are thicker and are printed with an eye-catching design.
How Rack Cards can be Used for Advertising
The good news is that you do not have to be in the theatre or entertainment industry to take full advantage of the benefits of rack cards. No matter what the nature of your business, you can have rack cards printed out. Display a set of these cards in your office’s reception area, or in your brick-and-mortar store – anywhere that there is always foot traffic – people are bound to grab one so that they can learn about the products or services that you are offering.
If you are wondering what exactly should be printed on a rack card, here are a few quick tips:
- If you’re in the medical industry, you can print information about a common disease which patients will find useful for them. An optometrist can make a rack card about glaucoma, for example, and a patient walking in for a consultation will most likely grab one to learn more about the condition.
- If you are offering a new product or service, you can use rack card as the primary source of information for customers. What exactly is it that sets this apart from what you are currently offering to your clients? How much is it and how can it benefit the customer? How can they get in touch with you if they are interested with what you have to offer?
When you print rack cards, make sure to look for a reputable printing company that specializes in creating high-quality printed advertising materials. Offset is a much better alternative than digital, simply because of the quality of the results.
One last thing. After finding a suitable company for the of rack card printing job that you will offer to them, make sure that you know how to strategically place the cards. If you are attending a trade show, display a set of rack cards in an area where there is a lot of foot traffic. The reception area of your office is another strategic location. When meeting with suppliers, business partners, or potential customers, also have a few pieces of rack cards ready so that you can hand over to them when necessary.
By familiarizing yourself with the basics of rack card printing, you can use it to effectively advertise your business and promote your brand.
