If you think that postcard printing is only useful for sending out souvenirs to people from the places you visit, think again. These cards are a very handy marketing tool that can help introduce a brand to prospective customers, reach out to existing buyers, and personalize one’s connection to a business. Fortunately, there are many companies offering online printing and they can print out not just postcards but also all the other materials for your print marketing campaign: business cards, envelopes, notepads, brochures, flyers, stickers, etc.
When deciding which online printing company to go with, there are a few things that you need to consider. First, what’s the printing process that they use? It’s better if you will go with one that utilizes state-of-the-art printing presses instead of just a digital desktop printer. The equipment used will make it easy for them to print out a huge batch of the same marketing material. The colors pop, the print will not easily fade, and you can choose from different sizes and finishes.
Postcard printing, for example, will give you numerous options in terms of sizes. The most popular is the 4” x 6” postcards which are used by travellers. Some variations are 4” x 9”, 5” x 7”, 6” x 9”, or it can even go as large as 6” x 11”. As far as the material is concerned, the most common is 16-pt. which you can have printed using an ultra-smooth matte finish, or an ultra-smooth glossy finish.
When printing postcards, make sure to not crowd the available space that you have with too much text or images. Include a call to action – indicate whether you want the recipient to use a discount code, or head over to your website for more information. More importantly, mail out these postcards regularly. Doing so will help embed your brand’s name into the minds of your customers. Regular postcards mailing also helps establish customer loyalty while giving your marketing efforts a more personal, yet still professional touch.
