So you’re thinking of printing postcards for EDDM mailing?
To quickly help you, we would like to say that you are on the right path and the facts and statistics below will help you get an excellent understanding that many clients don’t always spend the time to research.
Let’s break it down for you real fast and revisit these numbers again later in the article…
1000 clicks on Google at $3 per click = $3000 spent
1000 postcards via EDDM mailing services at $0.18 postage per piece = $180
2% conversion on 1000 views (digital or by physical mail) = 20 new clients
if one client is worth $50 to you and you gain 20 new clients that is a newly acquired income of $2500. With digital Google marketing, you are at a $500 loss but with physical postcard marketing, you are at a $2300 profit. A no-brainer indeed.
In today’s digital world where the cost per click (PPC) with Google AdWords or Facebook page promoting can reach on average $3 all the way to $15, depending on your line of work, it is no wonder why so many people owning businesses are just unaware of where to turn for growing their business using marketing.
The majority of business owners are small businesses who cannot afford to spend thousands of dollars on marketing firms on something they cannot grasp or see. Many advertising firms promise you the world and you just have to hope that they do a good job because you are unable to gauge and measure their ability and performance expectations. In short, most of the services are full of fluff and you just blow all of your money away. This further discourages you from promoting business and reason like this is why nine out of 10 small businesses fail in America. There is just no clear way to advertise and still have the ability to track and gauge the success of the marketing dollars you are investing.
For those of you that have experimented in the past or present with cost per click campaigns you may say, “hey guys, what you’re saying is not true. As a matter fact I can track my PPC performance through Google analytics or my advertisers admin page from Facebook.” Yes, it is true that you can track how many people have clicked but you do not know the interaction that potential customer had or why they clicked. Did you know 80% of mobile ads are clicked by mistake due to clumsy phone handling? Filtering out advertisers that use mobile devices versus laptops and desktop computers can increase your performance. Someone sitting behind a desk will not be clicking as neurotically as someone using a mobile phone. Think about all the times you’ve clicked the wrong links or ended up on a page you never intended to be on while using your mobile phone. You can imagine the same goes for mobile ads. Most of these service providers display ads in such areas that forces more clicks. More clicks means more money for them and a greater charge for you. So while you can indeed track the amount of clicks you are unable to understand how many are wasted clicks.
With EDDM postcard mailing services you have the great benefit of grasping a potential customer’s attention in their home with a physical advertisement they can hold in their hand versus something they can click away from in three seconds which is the duration of a person’s attention span went on a mobile device or desktop computer. EDDM mailing services are less than $.18 postage per piece which is an astonishing savings compared to three dollars per click versus digital marketing.
Did you know that just 15 years ago it only took three times for a potential customer to see your ad before they reacted to it? In today’s world, it takes a whopping 11 attempts to simply get the attention of a potential customer. When you consider one click on Google cost three dollars that translates to $33 just to get a person to click your ad not taking into account the 80% of people that wasted your money by clicking by mistake.
The attention span of somebody who is on a computer is so short because they’re just so much going on and so much to see went on an electronic device. It is no surprise why the attention spanned of humanity that is using an electronic device has increased by over 500%.
The only time a potential consumer is alone with their thoughts is when they are using the washroom, taking a shower, right before bedtime and when they are checking their mailbox at home for bills or postcard offers. I know you can relate to this personally. Think about the offers you received in the mail. Even if they were something you would never in 1 million years purchase or hire someone for you still got to see it and that is one more time that company was able to have eyes on their service. Think about all the times when a friend or coworker asked if you know someone for landscaping or dry-cleaning services or anything that they look for in you to recommend and although you may not personally need that service, your friend remembered that one advertisement they saw. So if it’s not for you, you may still recommend it to someone else. Postcard marketing works in this very way. You’d never say, “Hey Charlie, I was googling for tackle recipes the other day and I stumbled upon a tire repair shop instead.” With EDDM postcard mailing you may come across an advertisement that you didn’t go looking for and still remember it. As a business owner yourself you know the value in this type of exposure.
Many uneducated business owners who have no clue in any form of marketing believe that because everyone has flocked to the Internet that somehow the old methods of marketing are obsolete. This could not be further from the truth did you know that Google is actually the biggest direct mail client in America today? Let that sink in for a moment. The biggest digital media advertiser that relies 100% on clicks for their income happens to be the biggest printer of postcard marketing in the United States. We all know that Google is a smart company right? A company that has thousands of genius employees that research industry, marketing methods and the best routes to rack in those billions of dollars per year.
EDDM mailing services has made marketing by physical mail reality again, thanks to the extremely low price of just $.18 postage per piece. This is a reality that is working for thousands smart big-name companies who understand the value of that return.
Both Internet advertising versus physical EDDM postcard marketing have on average a 2% conversion rate which is also known as your ROI (return on investment).
Here is what those numbers look like:
1000 clicks on Google at $3 per click = $3000 spent
1000 postcards via EDDM mailing services at $.18 postage per piece = $180
2% conversion on 1000 views (digital or by physical mail) = 20 new clients
if one client is worth $50 to you and you gain 20 new clients that is a newly acquired income of $2500. With digital marketing, you are at a $500 loss but with physical postcard marketing, you are at a $2300 profit. A no-brainer indeed.
Let’s dig a little deeper…
It’s a fact that every consumer becomes a repeat consumer with whatever company they’re dealing with. Using this proven and trackable data that we have listed above that means a $180 investment in postage four direct mail campaigns has brought you the $6,900.00 in profit in a 12 month period.
If you also take into account that it takes 11 attempts to gain a client this means at only $.18 per postcard postage, it would cost you right under two dollars for an entire year to target the exact same customer once a month for an entire year and still would have spent less on one round of Google ads.
Besides the gaining of that client you also embed the image of your company into their minds and they may recollect your service at a later time when they need it so if you do not gain their business in the immediate present time still got your money’s worth by making your service known to the world.
So your original question was: Does EDDM work? What EDDM results can I expect? Here are EDDM facts!
Yes! Numbers are your best friend! Numbers do not lie commission point numbers are traceable and marketing gurus who claim to be specialists cannot be traced on their success nor are you ever able to justify their fancy service at a ridiculous price and you do not want to take on Google advertising on your own because as 95% of business owners who try to do this on their own end up just blowing all that money.
EDDM postcard marketing is the most genius way to market your business affordably.
Head over to BlockbusterPrint.com where a specialist can guide you and provide recommendations on what can best suit you and the best part is you pay zero dollars for the advice of professionals, unlike a fancy PR firm that might serve you a fancy cup coffee while taking thousands of your dollars.
EDDM postcard marketing with Blockbuster print is a breeze and all specialists spend an enormous amount of time explaining the process to
