Do you know about direct mail services? If you’re a business owner, you can include postcard printing as part of your printed promotional marketing efforts. Combine this with direct mail services and it can surely give your business a boost. But what exactly is direct mail marketing? For this, a mail service like that of the United States Postal Service (USPS) is used to deliver postcards to your target market. It can be an EDDM or Every Door Direct Marketing campaign where all addresses in one area will be sent the material. Or, it can be a more targeted campaign where only existing customers will receive the mailer. No matter which of these two techniques you end up applying, what is important is that you take full advantage of the benefits of direct mail services and postcard printing in general.
How to Make Postcard Printing Effective
Now that you already know the basics of direct mail services, here are some tips on how you can make postcard printing more effective:
• Your message should be short but sweet.
What’s your goal for postcard printing in the first place? Are you a real estate agent who would like to generate leads? If yes, create compelling content on the first page of your postcard and make sure to include a call to action. If this call to action is to call a 1-800 number, state that explicitly on the postcard. In short, your message should be direct and, well, short.
• Invest in offset printing.
With postcard printing, you have two options: digital or offset. In terms of quality, nothing beats offset printing because high-tech printing presses are used. Remember that you have very limited space to write content in or print images on with postcards – so the print should be as sharp as possible.
• Opt for the standard or be bold with unique postcard sizes.
With postcard printing, you have the option to go for standard sizes like 4” x 6” or go bold with huge postcards measuring 6” x 11”.
• Make sure that the overall design reflects your brand.
Include your company logo in the design of the postcard. Make sure that the text does not look crowded on the space, and the overall design should reflect the image that you would like to project as a brand.
• Be consistent!
Finally, consistency is key. Use direct mail services frequently that your customer remembers you – but not so often that they would consider it spam mail. By combining direct mail with postcard printing, you have an effective way of advertising your brand without having to spend too much for it.
