Category: Takeout Menus

Marketing Techniques to Live by when You Print Pizza Menus

One of the biggest mistakes that you can make as a food business owner is failing to realize the importance of seemingly small tasks such as to print pizza menus for takeout, for example. Why focus on your to go menu when you have dine-in options available? Here’s a quick list of the reasons:

  • You are losing a huge percentage of potential customers if you don’t offer to go or delivery services. This is especially true when it comes to easy-to-eat food items like pizza or Chinese takeout. People love the convenience of ordering meals which are cheap, delicious, and fast. If you don’t tap into this market, you are not making the most out of your earning potential as a food business.
  • Since you don’t have to prepare the food item for dine-in serving, wash dishes, and clean a table, to go customers will save you a lot of time and manpower. You will also earn more profit because you can add more to the price since customers are willing to pay for convenience.

 

Marketing Tips for Print to go Menus

 

Next, what are the marketing tips that you need to live by when you print carry out menus? First, focus on the design and content of your menu. If you’re running a pizzeria, for example, limit your takeout options to just seven flavors – any less and customers will feel short changed, while having too many items to choose from will make them feel overwhelmed and unable to make a choice.

 

Design-wise, make sure that there is a good balance between text and images. If you must include pictures or hand-drawn illustrations, make sure that they look appetizing and eye-catching. For the text, you can include a short description of each pizza flavor, for instance, and make sure that the menu is not crowded with too much information.

 

Second, look for distribution options that will reach out to a broader audience. After printing a set of to go menus, you can place them:

  • Inside every to go order or delivery order.
  • In a prominent place just right outside your restaurant, so that customers won’t have to come inside just to see what you have to offer as a food business.
  • Inside direct mailers – where you can include postcards, discount coupons, or business cards to complete your print marketing materials.

 

If you’re holding a promotion, you can also have an employee distribute the menus in areas where there are a lot of people passing by.

 

By paying attention to the design and distribution of your to go menus, you can make this powerful marketing material work to your business’ full advantage.

 

 

 

 

 

 

 

Sure Fire Ways to Succeed in Marketing Your Print Pizza Menus

Now is the best time to print pizza menus if you haven’t already done so. Being in the food business, there really is untapped market if you are not offering delivery or takeout food – so it’s a must to include it in your daily operations. The question is, how can you make the most out of your print to go menus? Here’s a list of sure fire ways to succeed in it:

  1. Make a great first impression.

When you print carry out menus, pay close attention to even the smallest details. There are printing companies that offer full high-definition printing for takeout menus in different sizes including 8.5” x 11”; 8.5” x 14”; and 11” x 17”. When you have good-quality offset prints, your menu will leave a lasting impression to your customers. You don’t even need to invest in professional menu design – as long as there is a good balance between images and text and the overall design is attention-grabbing, you’re good to go.

  1. Aside from convenience, you must offer customers more benefits when printing takeout menu.

Why not make your menu printout double up as a discount coupon? Or, if you’re mailing out menus, you can include a copy of your business card which they can present to your store and use as a discount coupon. The more benefits you offer to your customers during the ordering process, the more loyal they will be to your brand.

  1. Display a blown-up version of your menu at your front window, or put a basket full of them right outside your front door.

If you have a sophisticated-looking pizzeria or a cute diner, there are still customers who might be hesitant to walk in because they think that they can’t afford the items in your menu. To discourage this, why not display a blown-up version of your menu at your front window? Or, put a basket full of your menu printouts right outside your front door. This way, people will have an idea about your food costs and they’ll feel more confident to order takeout or delivery.

  1. Place a menu inside every delivery or takeout bag.

Spreading the word about your business is key if you want to attract more and more customers. For this, you can look for other creative ways to distribute your to go menus. How about placing a menu inside each delivery or takeout bag? When you’re billing a supplier, you can include the menu inside the statement so that other people can try out your food. Instead of scrambling when a customer asks for a copy, make it convenient for them to pick one up by prominently displaying copies of the menu on each side of your counter, or right in front of the cashier. You can also post one in a public bulletin board, or send out the menus as mailers.

Follow these tips in marketing your food business and experience a surge in sales in no time at all.

Effective To Go Menus Make Your Food Business Succeed

No matter what type of food you specialize in, it is important to have to go menus that customers can refer to if they want to order takeout. If you’re a purely dine-in establishment, you are not really taking advantage of your business’ full earning potential. A lot of people don’t have the time or patience for a sit-down dinner, so they enjoy the quickness and convenience of ordering takeout.

Combine a To Go Menu with these Things to Set Your Business Up for Success

 The first thing that you need to do is look for a to go menu printing company. Make sure that they specialize in offset printing, and that they offer different folding options, sizes, and a thick paper stock. When you combine the to go menu with the following, you can set your food business up for success:

  • An effective menu

When you print pizza menus, for example, how many options are there? Studies show that seven is the ideal number where customers don’t feel overwhelmed with too many choices, while not thinking that they have limited choices, either.

  • An easy ordering process

How easy is it for a customer to order takeout in your food establishment? If you don’t have a dedicated takeout menu counter, make sure that there’s an assigned space in it inside your diner. It could be one side of the counter, or just a simple sign pointing to where your takeout menu is.

  • Good customer service

How friendly is your wait staff? Do they encourage hesitant customers to actually come into the restaurant and order food? Since their goal is to order takeout, the transaction should be quick and effortless – so make sure that you do offer good customer service.

  • Good food quality

Of course, you will not have any repeat customers if your food does not taste good. Although customers are paying for convenience, food is still your main product so it has to give them their money’s worth.

  • Sturdy packaging

You don’t want customers worrying about how they will carry the takeout boxes from your restaurant to their homes – so make sure that your food packaging is sturdy and attractive.

  • Getting orders right – the first time!

You have one chance to make a good first impression, so get the customer’s order right the first time. Train your staff to listen carefully to what the customer has to say, and to check the content of the box before packing it for takeout.

  • Food safety

This is a given for everyone in the food business: your products must be safe for consumption. Pay attention to quality, hygiene during food preparation, and make sure that the ingredients are from trusted sources.

By taking these things into account, you can have a successful venture into the takeout food business.

How To Go Menus are Modernizing the Way We Order Food

Fastfood restaurants, pizza parlors, diners, and even some fine dining establishments have latched on to the trend of having to go menus. Customers want everything to be fast and convenient these days. So if you do not offer takeout services in your food business, you are not necessarily getting this part of the market that is not fully tapped yet.

 To Go Menu Printing Basics

 Let’s say that you own a diner and you do allow customers to order takeout food – but you do not have a dedicated takeout menu yet. How can you make sure that when you print a to go menu, it will be something that will boost your sales and make hungry customers remember your brand? Here are a few tips:

  • Look for an offset printing company.

If you need to print pizza menus, takeout menus, business cards, or postcards, you can go for digital or offset printers. The problem with desktop digital printers is that they are not as fast or as high-quality as offset printers, so it is better to go with the latter.

  • Decide on the size of the menu.

Next, think about the size of your takeout menu. Some options are 8.5” x 11”, 8.5” x 14”, or 11” x 17”. There are different folding options available or you can have one jumbo menu that can also be a conversation starter in your diner. Depending on the design of the menu, it can be full-color or black-and-white with hand-drawn illustrations.

  • Make sure that the to go menu is concise, yet visually appealing.

No matter which size, paper type, or folding option you choose, it is important to spend time designing the menu. It must be visually appealing so use color wisely. There should also be a good balance between text and pictures, if you have any. The menu should not look too crowded that a customer feels overwhelmed with too many options. At the same time, it should not look too bare – so much so that a customer feels limited with very little choices.

  • Leave copies of your takeout menu in easily seen places in your dining establishment.

Don’t order just one or two copies of your takeout menu – the minimum order is usually 100 pieces from most printing companies. What will you do with such a number of menus? Leave them in strategic, easily seen places inside and just right outside your dining establishment. You can also have the delivery person include a takeout menu when they deliver food. This way, customers will have a copy of your menu and it will be easy for them to call  and have food delivered, or order food from your diner and have it packed to go.

There’s no doubt that to go menus have modernized the way that customers order and consume food  – so it’s best to take advantage of this trend while you can.

Make Your Takeout Menu Print Look as Delicious as it Sounds

As the owner of a food business, how can you go about the task to takeout menu print while making your dishes look and sound sumptuous – and also upping the ante in your profits? It’s all about learning the tricks of the trade. Restaurant owners have long used these techniques to enjoy maximum results, so let’s take a look at a few tricks:

  • Not using currency signs or two zeros at the end.

There’s absolutely no sense in putting a $5.00 sign opposite the cheapest item in your menu. The two zeros at the end might be mistaken by a customer for something more expensive than it actually is. You don’t want to emphasize the fact that they’re spending money while dining in or ordering takeout from your restaurant. If you must include prices in your menu, use 9.99 instead of $10.00 – almost the same price, but entirely different impressions on paper.

  • Using descriptive labels on food items.

It’s okay to simply list the highlight ingredients but to give your menu some spice, vary the lengths of the food descriptions. Use more appetizing words to describe the house specialties, or use intriguing terms that will trigger a conversation between the server and the customer during the ordering process.

  • Highlighting your most profitable dishes.

Use red and blue colors on your menu, or find a color palette that’s consistent with your restaurant logo. It’s fine to simplify the layout but make sure to also highlight your most profitable dishes. You can put a bestselling dish inside a box, or use a font that’s bigger with a brighter color.

When you print pizza menus, for example, highlight the pizza flavors which are most profitable. If you’re offering a variety of food items, set apart the dishes which are profitable but quick to make. You don’t want to frustrate hungry diners by encouraging them to order a complex dish that takes a long time to prepare.

It really is quite easy to design a menu that’s profitable for you as a business owner, while also looking sumptuous as far as a customer is concerned. Follow these tips when designing your takeout or dine-in menu, and make sure that the quality of print is high quality as well. Doing so will ensure that you’re giving hungry diners a preview of what’s in store for them when ordering items off your well-designed menu.

 

 

 

 

 

 

 

Maximize Your Profit by Following these Takeout Menu Print Tips

It’s tough to be in the food business because of the sheer amount of competition, Instagram food trends, and everything else in between – so it helps to use dine-in and takeout menu print. There’s actually a psychology behind how people select items off a menu, and there are many factors that each individual considers. A man may be too worried about impressing his date that he fails to properly pore over a menu, so he just orders whatever dish is listed first. The cost, ingredients that one may be allergic to, food cravings – all these will determine which dish a customer orders off your menu. For your part as a business owner, you must know how to tease the mind and palate of hungry diners by giving them a drool-worthy menu.

How Can I Get Customers to Order More Using the Menu?

So how can you get customers to order more, and have your profits soar by using to go menu printing? Here are a few tips:

  • Think about menu layout.

You don’t want to incorporate too many items on the menu that it looks intimidating, but you don’t want to leave customers with very few choices, either. Ideally, six to seven items per category is a good  balance between the two – depending on whether you’re fine dining establishment or a casual dining joint. Design-wise, keep the layout simple. A too-complex layout will turn off most customers.

  • Pay attention to how you describe your dishes.

If you need to print pizza menus, for example, how will you describe the dishes? Highlight the factor that makes your pizzas different. Is it the hand-rolled pizza dough, fresh ingredients, or unique flavor combinations? Vary the length of food descriptions to make it more palatable – and use simple words but still give customers a preview of how the food items would taste like.

  • Ditch the dollar sign.

People don’t want to be reminded of how much they are spending when dining in or ordering takeout – so ditch the dollar sign when creating your menu. Strategic pricing also helps – $9.95 looks less expensive than $10.

  • Go for set menus or bundles.

Yet another way to maximize your profit using your menu is by incorporating set menus or bundles. This makes it easier for customers to select multiple food items in one go, while also making them feel like they’re getting the best value for their money. If you want, you can also feature bestselling yet high-profit dishes inside boxes or highlight it in the design using a different color or font. This draws the eyes away from the rest of the items on the menu.

Follow these tips when designing your takeout menu and watch your profits soar in no time.

 

 

Make Customers Salivate with the Design of Your Print Takeout Menu

If you have a food business, it is a must for you to print takeout menu, a menu for walk-in diners, and an online menu for your website.  When designing all of these, you should consider the type of fare you are offering, the interiors of your restaurant, your logo, your target market, and a host of other factors. Basically, it all boils down to designing your menus in such a way that it will appeal to the eyes, mind, and palate of your target diners.

Factors to Consider when Designing Your Menu

So what are these factors that you must consider when designing your menu? Whether you are having a soft opening for your restaurant or if you are relaunching or rebranding your food business, here are the tips that you must remember during the process of designing the menu:

  • The placement of the food items

Make the menu easy to read, but not too conventional. If you’re a fine dining restaurant, present the dishes in your menu in such a way that it can be read like a book, from the upper left hand corner going to the right, up then down. A reader will most likely scan the menu first, then read it like a book. The prime spots are usually the top third of the page, as well as the center.

  • The images or illustrations

If you are including photos in your menu, make sure that the dishes are professionally shot. Otherwise, the menu would look cheap. Also invest in good quality print to go menus. It’s easy to recognize if a menu was printed on a desktop computer printer because these look cheap – offset printing and professional photography is the way to go. You can also use illustrations, just make sure that the drawings blend well with the color and the typography of the menu.

  • The font, color, and overall design of the menu

If you are not including images or illustrations in the menu, go for bold typography and unique colors. Skip the currency sign. If you must include the prices on the menu, make the numbers a lighter shade than the text or the name of the dish – so that the eyes will be drawn away from the figures. To highlight a bestselling dish, use boxes or lines to separate it from all the other items on the menu. If you’re a diner, for instance, organize the menu by separating the starters from the salads, sandwiches, and drinks. When you print carry out menus, only include the quick-to-make and the most profitable dishes. This way, the customer won’t get frustrated with a long wait.

All in all, make sure that the overall design of your menu is something that will make hungry diners look forward to the delicious tastes that will hit their palate.

 

 

 

 

 

 

Print Takeout Menu: Key Takeaways for Restaurant Owners

When you print takeout menu, you are not just enhancing a customer’s overall dining experience but you are also utilizing a savvy marketing tool. Imagine a hungry diner who walked into your restaurant without having any idea about the kind of food that you’re serving. Once you hand over the menu, that serves as a marketing tool because you want the menu to sell your restaurant’s dishes. If you have a menu that’s difficult to read, is filled with too much text or have too-small images that make the page look crowded, do you think that the hunger of the customer will be appeased by simply looking at the menu? Not necessarily. This is the exactly the reason why it is important to  print carry out menus and dine in menus that reflect the theme of the fare you’re  serving inside your dining establishment.

Tips for Restaurant Owners when Designing a Menu

Remember that creating and designing a menu are entirely different things. Creating a menu involves choosing the theme of your restaurant, which dishes you are going to serve, and which ingredients you are going to focus on. Designing a menu is done when you are finished selecting and naming your dishes. For example, you’re a pizzeria and you named your pizzas after the days of the week, your menu would consist of seven different pizza flavors, drinks, and perhaps a few side dishes.

How are you going to effectively design your print to go menus with such a theme? Here are a few tips:

  • Again, use the menu as a marketing tool. With the pizzeria example, how are you going to describe the pizza flavors in such a way that customers would know what they’re getting – but there is still a surprise element to the taste, or maybe the ingredients used? Achieve that delicate balance between having well-lit, mouth-watering images and text or dish descriptions that tease the mind and the palate.
  • For your takeout menu, make sure that the dishes are profitable and quick to prepare. Otherwise, indicate the approximate number of minutes that they need to wait before you can get that dish out of the kitchen. For pizzas, add three to five minutes to the time it takes to bake the pizza so that the customers will feel happy when their waiting time is actually cut short.
  • Research shows that customers read menus as they would a book, so there’s actually no ‘sweet spot’ where you can put a bestselling dish that will attract the eyes like a magnet. Feature your bestsellers on the upper left or right hand corner of the menu page to get maximum results.

Follow these tips when designing a menu and watch the profits of your food business grow!

 

 

 

 

Print Takeout Menu: Tips for Getting Started

How can you go about the task to print takeout menu? If you are in the food industry, the first thing that would entice customers to try out what your kitchen has to offer is the menu. No matter how mouth-watering your dishes may look on the plate, if a hungry diner pores over a less-than-appealing menu, they still would not know what to order. What’s worse is that they might walk straight out because they did not find any item that’s appealing from your menu.

This is precisely the reason why it’s important to know how to print carry out menus and menus for your dine-in customers. A new customer would have no idea about your dishes once they walk into your restaurant or dining establishment. A menu resolves that, so you must have it designed in such a way that it appeals to their palate. Here are a few tips for getting started on your menu design:

  • Think of theme of your restaurant and use that as a starting point.

If you are a fine dining establishment, the menu should be designed elegantly. For mom-and-pop restaurants or casual dining establishments, the design of the menu should be equally casual. If you are offering trendy dishes, think of a menu design that will appeal to the “in” crowd. Apply the same principle for your print to go menus – just make sure that the dishes featured are the ones that are quick to make, and are most profitable.

  • Know how to deliciously describe your dishes.

If your bestselling dish is juicy fried chicken with half a dozen spices, describe it in such a way that it will entice diners to try out what makes your dish special or different from all the other similar recipes in the market. For a casual menu, it is best to use everyday language while for fine dining takeout fare, use more elegant words to appeal to the more high-end market.

  • Use suitable colors.

If you’re selling customized cupcakes or doughnuts, use pastel or bright colors and insert cute design elements on the menu. Use darker, more elegant colors if you are offering more expensive fare.

By knowing how to appeal to the tastes of your target market, you can effectively design a menu – whether it’s for customers dining in or those who want to grab their food to go.

Takeout Menu Printing: Which Dishes Should I Highlight?

If you’re planning to scrimp on takeout menu printing, you might want to think twice. In the restaurant business, dine in and to-go menus play a huge part in selling the food that you’re offering to your restaurant or diner patrons. Hungry diners will rely on your menu when deciding which dishes to order, so you should know which items to highlight. That’s what we will learn more about here.

Before that, however, let us take a quick look at the role that menus play when it comes to selling food items in restaurants:

  • A menu can help boost sales in your restaurant. If you have new dishes to offer to your customers, you can update your menu and highlight what’s new. This way, you can retain the loyalty of your existing customers and attract new ones.
  • A menu can increase the frequency of orders, especially if it is printed in such a way that is visually appealing.
  • To go menus will give customers who are in a hurry or who don’t want to dine in a chance to sample your dishes in a convenient manner.

Tips for Choosing which Dishes to Highlight in Takeout Menu Printing

Next, what are the things that you need to remember when it comes to choosing the dishes to highlight in your print to go menus? Here are the top tips:

  1. Choose professional-looking photos of your most popular dishes.

Visual appeal should be your primary consideration when having menus printed out – whether it’s for inside the restaurant or to go ordering. When you print to-go menus, make sure that the dishes pictured are a feast – both for the eyes and the taste buds.

  1. Highlight the dishes which are quick to make.

People order items to go because they don’t have the time for a sit-down dinner. This is precisely why you should only highlight and include dishes which are quick to make in your takeout menu. Just imagine how frustrated a hungry diner would get if it takes you thirty minutes or so to prepare a popular dish!

  1. Edit your to go menu in such a way that only the quick-to-make and profitable dishes are featured.

Lastly, edit your takeout menu by choosing only the dishes which are quick and easy to make, and are profitable. For example, egg rolls which are prepared beforehand takes only a few minutes to deep-fry, so it’s a popular order in Chinese takeout. The ingredients aren’t that expensive, either – so they end up being really lucrative for the restaurant owner.

By following these tips, you can have a takeout menu that will boost the sales in your food establishment.