Category: Postcards

The Importance of Call-to-Action when Creating an Every Door Direct Mail Campaign

Online printing serviceYou’re a business owner and you decided to use every door direct mail (EDDM) service when mailing out postcards. This is a good decision on your part because with EDDM, you can print and send out postcards to every address within a specific area, without having to pay too much for the service. Now, when it comes to postcard mailing services, no matter how many times you send out postcards to the recipients, it will all be for naught if you do not have a call to action. Remember that you have very limited space when it comes to sending out postcards using postcard mailing services. You need to maximize the available space in such a way that the reader of the postcard will be triggered to act after taking a good look at your offer.

Check out our list of tips on how to create a call-to-action when sending out printed material for every door direct mail marketing:

• Based on the product or service that you are offering, would every door direct mail marketing work? Or are you better off creating a targeted list first, then looking for postcard mailing services? Let’s say that you are offering a specific service like pet grooming. For this, EDDM might not work because not all households in your area would have a pet dog. It’s better to establish a targeted mailing list first. If you have a general merchandise store, it does make sense to send out postcards to every door in a specific area – because every family might have something that they would need from your store.

• Go for the tried-and-tested offers like offering freebies, discounts, free one-month trials, buy-one-get-one-free offers, or free shipping.

• Phrase your offer in such a way that the reader will be compelled to take action. It makes sense to include a deadline – something like “this offer expires 15 days upon receipt”. That sense of urgency will bring the user to respond to your call to action immediately.

• Whatever it is that you are offering, make sure that it is valuable and relevant to the recipient of the mailer.

With postcard marketing, you have very limited space so make sure that the content is attention-grabbing. Also pay attention to the details when designing the card – make sure that the overall design reflects the image you are portraying as a brand. Finally, look for postcard mailing services that updates you with the status of the delivery so that you can track the results of your every door direct mail or targeted mailing campaign.

 

Combine Direct Mail Services with Postcard Printing to Boost Your Business

Do you know about direct mail services? If you’re a business owner, you can include postcard printing as part of your printed promotional marketing efforts. Combine this with direct mail services and it can surely give your business a boost. But what exactly is direct mail marketing? For this, a mail service like that of the United States Postal Service (USPS) is used to deliver postcards to your target market. It can be an EDDM or Every Door Direct Marketing campaign where all addresses in one area will be sent the material. Or, it can be a more targeted campaign where only existing customers will receive the mailer. No matter which of these two techniques you end up applying, what is important is that you take full advantage of the benefits of direct mail services and postcard printing in general.

How to Make Postcard Printing Effective

Now that you already know the basics of direct mail services, here are some tips on how you can make postcard printing more effective:

• Your message should be short but sweet.

What’s your goal for postcard printing in the first place? Are you a real estate agent who would like to generate leads? If yes, create compelling content on the first page of your postcard and make sure to include a call to action. If this call to action is to call a 1-800 number, state that explicitly on the postcard. In short, your message should be direct and, well, short.

• Invest in offset printing.

With postcard printing, you have two options: digital or offset. In terms of quality, nothing beats offset printing because high-tech printing presses are used. Remember that you have very limited space to write content in or print images on with postcards – so the print should be as sharp as possible.

• Opt for the standard or be bold with unique postcard sizes.

With postcard printing, you have the option to go for standard sizes like 4” x 6” or go bold with huge postcards measuring 6” x 11”.

• Make sure that the overall design reflects your brand.

Include your company logo in the design of the postcard. Make sure that the text does not look crowded on the space, and the overall design should reflect the image that you would like to project as a brand.

• Be consistent!

Finally, consistency is key. Use direct mail services frequently that your customer remembers you – but not so often that they would consider it spam mail. By combining direct mail with postcard printing, you have an effective way of advertising your brand without having to spend too much for it.

Make Your Mark as a Brand with Business Postcards

order postcards online

If you’re facing the challenge of needing to acquire repeat customers, can you overcome it by printing business postcards? Definitely! Here, we will look at the reasons why you should include postcards in your print promotional campaign – and how you can use it to establish customer loyalty.

First, what exactly is postcard marketing? When you order business postcards from printing companies, you can use them as a tool for direct marketing. When you’re mailing out business postcards, you already have a targeted market who is bound to respond to your call-to-action. Let’s say that you are relaunching your brand and you would like people to visit your store. How can business postcards help? Mail them out to the immediate community where your business is located. To entice them to take action and actually go to your store, make the postcard double as a discount card. Tell them that by simply presenting the card, they are entitled to a 15% discount when they visit your store at a specific date.

Second, why is business postcards marketing so effective? Since you already have a targeted mailing list, you are bound to get a response from your audience. It may not be immediate, but the results of your marketing effort will work more on establishing customer loyalty. This benefits your business in the long run. Another reason why this type of marketing is effective is that it is equally effective in terms of costs. As compared to mailing out sales letters, there is no need for you to put postcards inside an envelope – the message can be read outright.

If you want to test a new product, you can order postcards from an online printing and send it out only to a small fraction of your mailing list. If you receive a positive response, then you can increase the number of recipients.

As you can see, ordering postcards from online printing companies is a great business decision because you will enjoy numerous benefits. When looking for an online printing company, make sure that they have plenty of experience in printing out not just postcards, but other promotional materials as well. Other things to look for from an online printing are the turnaround time, costs, printing process used, postcards size, materials, and finishes available.

If you are consistent in mailing out online printing business cards, you can make your mark as a brand because doing so is a great way to establish customer loyalty.

 

Build Brand Loyalty by Mailing Out Business Postcards

After building a business from the ground up, the next thing that you need to do is ensure that your business will last – something that you can do by establishing brand loyalty through postcard printing. Let’s say that you are formulating organic beauty products. Your target market might be interested with the newness of the product so you have huge initial sales – but how can you sustain that? This can be done by establishing loyalty to your brand. How can postcard printing help you accomplish that? Through business postcards, you have an effective and easy way of reaching out to your target market.

Here are more reasons why you should mail out business postcards, whether you are offering a line of products or useful services:

• Business postcards are versatile.

You can use business postcards to introduce a new brand. You can also use it to announce an event, greet customers on holidays, or turn it into a discount coupon or voucher.

• Postcard printing is cheap.

There are many postcard printing companies that you can get in touch with – not just to order the postcards but also mail them out for you. Available in different sizes ranging from 4’ x 6” to 6” x 11”, postcard printing can be part of your print promotional campaign and it won’t set you back a lot in terms of costs.

• Mailing out postcards is a highly targeted form of advertising.

More importantly, mailing out business postcards is one of the highly targeted forms of advertising. If you will distribute flyers out on the streets, for example, you won’t know if the person you are handing it to is even interested with what you have to offer. With a targeted mailing list, you will send out these postcards to people who could be interested – or area already buying your products or paying for your services. This means that the money you spent on postcard printing will not be wasted. It might not produce immediate sales results but as you establish customer loyalty through postcard printing, your business will benefit in the long run.

Professional Printing Basics: Which Printed Materials to Choose for Advertising

If you are considering getting a professional printing service provider, you need to know which products to print out in the first place. If you are newly building your brand, for example, you must order business cards so that potential customers would know how to get in touch with you. If you are launching a new product or service, brochures will give you more space to tell readers about your new offering. The good news is that there are many professional printing companies where you can order business cards and other printed promotional materials. You just need to know which among these products you should have printed out first:

• Business Cards

The standard size of business cards in the US is 2” x 3.5”. With very little space available, you only need to include only the essential contact information. When you order business cards and you don’t have a physical store, there is no need for you to include an office address. If you’re a purely online business, you must include your website, email address, and social media accounts. If you’re a solo entrepreneur, you must include your name and job title when you order business cards.

• Brochures or Flyers

The smallest brochure measures 4.25” x 11” while the smallest flyer measures 4” x 6”. These two can carry more information than when you order business cards, making it a good choice if you have a lot to say. Brochures are great for introducing a company, while flyers can be used for introducing a new product or service.

• Postcards

Another product of professional printing companies is postcards. These are usually mailed out to customers as greeting cards and they can double as discount coupons. Regularly mailing out postcards is an effective way of building customer loyalty.

• Rack Cards

Rack cards are usually seen in hotel lobbies and they have a specialized display case. The design of rack cards should be attention-grabbing, and they are usually displayed in areas where there is heavy foot traffic.

• Menus

If you are in the food business, you should look for a professional printing company that specializes in creating to go menus. These are perfect as inserts for supplier receipts, mailers, and should be included in every delivery or to go order.

Whether you order business cards, brochures, flyers, or all types of printed materials for a full-blast promotional campaign, it is important to work with a professional printing with plenty of experience in the field. This way, you can get professional results while also getting the best value for your money.

A Wide Array of Ways to Use Custom Postcards for Marketing Your Brand

Did you know that according to the United States Postal Service, custom postcards are marketing materials which are most likely to be scanned or read? Also, more than half of customers said that they have read postcards over sales letters, and more than 23% said that they have responded to postcards which are relevant to them. These numbers mean that if you are not using postcard printing as part of your promotional campaign, you are clearly missing out.

Numerous Ways to Use Postcards for Marketing

As you may already know, postcards are printed marketing materials sent to customers over the mail. There are many printing companies that can create cheap postcards and even mail them out for you. The question is, how will you use the postcards in order to push your marketing agenda? Here are a few creative ways to utilize them:

• Distribute postcards to announce an in-store or website event. Whether you have a physical or online store, you can mail out postcards to announce a store opening, an online store sale, or similar event.

• Turn postcards into discount vouchers or coupons.

Customers will not even bother reading your brochure or flyer if they will not get anything out of it – so use postcards to offer benefits. If you’re using an envelope, indicate that there is a discount coupon or voucher inside. Recipients are more likely to open the mailer and keep the postcard for future use if there’s something in it for them.

• Use them as greeting cards to build customer loyalty.

Postcard marketing is effective if you will send out postcards with just the right frequency: not too often that it feels spammy, but not too infrequent that they will totally forget about your brand. One way to increase the frequency of your mailers is to use postcards as greeting cards, especially during the holiday season. This is a great way to establish customer loyalty.

• Send a postcard birthday greeting to your customer, and make sure to include freebies.

Who wouldn’t want to receive freebies during their special day? When you are first getting the mailing address of a customer, have that person include his or her birth date and mention that you send out freebies for such occasions. It can be a discount on your products or services, or a buy one get one offer.

• Use postcards to introduce a new program, product, or service.

When you’re cooking up something new, introduce it using postcards. These are cheap enough to produce but are really effective marketing tools.

With a multitude of creative uses, there’s no reason for you to say no to the prospect of using postcards for marketing your brand to your target audience.

Gauge the Best Professional Printing Service Provider with these Criteria

If you are trying to order business cards, flyers, or postcards online, dozens or even hundreds of results will be displayed on your online search. Out of all the professional printing service providers that will pop up, how can you choose the best one? Whether you’re a start-up or an already existing business, you want to get the best quality printed material while also getting the best value for your money. As such, you need to do your research and look for the best professional printing company out there.

Here are a few factors that you must consider when looking for a printing company:

1. The printing equipment and supplies used.

Let’s say that you need to order 300 pieces of postcards online. The first thing that you need to do is consider the printing equipment used. Traditional printing presses are huge and use the offset printing method.  This type of professional printing process has been around for a long time – and they deliver razor-sharp images. Once the design is set, offset printing can produce hundreds to thousands of copies in just a few hours! The “non-traditional” type of professional printing is the more modern digital printing process. Desktop digital printers or digital printing presses are used. If you need to order a small volume like 100 pieces of postcards online, this gets the job done although there might be a small compromise as far as printing quality is concerned – where offset deems far superior.

2. The design tools available.

Next, are there design tools available for download or online? There are professional printing websites where you can download templates for a business card design, or an online tool that you can use to create postcards online. What’s good about these tools is that there is no need for you to pay for the services of a professional graphic designer. However, it is recommended that you still get one if you are starting from scratch – for instance, if you do not have an official logo designed for your brand yet. Once you have a template for the logo, you can incorporate it in all your printed promotional materials.

3. The turnaround time, customer service, quality, and cost.

You also have to consider the costs involved. What’s the price for the minimum number of postcards online that you can order? How fast can they deliver the products? Do they offer quality customer service?

Whether it’s postcards, business cards, or any other printed promotional materials that you need, it is a must to do your research and compare these criteria. This way, you can search for the best professional printing company out there that can deliver the goods – minus the astronomical price.

Maximize the Results of Your Marketing Efforts when You Print Postcards

If you’re an independent professional in any industry, you are bound to enjoy numerous benefits when you print postcards. If you’re a real estate agent, for example, you must have business cards, posters, and brochures readily available so that whenever a client asks for information from you, there is something for you to give. If you’re running a small law firm, postcards are important to make people aware of the legal services that you are offering. The same thing holds true for professionals in other industries.  This means that whatever line of business you are in, you need to look for a color postcard printing service provider so that you can maximize the results of your marketing efforts.

Printing Postcards: The Essentials

If it is your first time to print postcards, here are a few essential reminders to keep in  mind:

There are many printing companies online and when looking for one, consider the equipment used. Generally, offset printing offers better quality and more professional results than digital desktop printing, so go for the former. Also check on the turnaround time, the quality of customer service offered, the thickness of the paper stock, whether it’s full color HD printing, and the rates. Compare the rates offered by different companies, check on the quality of the products, and make a selection from tehre.

  • Keep the purpose of the postcard at the forefront when coming up with the design.

What’s the purpose of your postcard printing in the first place? Are you using it as a discount coupon, holiday greeting card, appointment reminder, or a regular marketing material? Based from the purpose, you can come up with the design of the postcard.

  • Think about the size, design, color – and pay attention to the small details.

5” x 7” and 4” x 6” postcards are the most popular. Since you have very limited space, it is important to pay close attention to even the smallest details. The design, color, font used, the quality of the images – all these should combine to a pleasant, eye-catching whole.

  • Use postcards as a regular part of your marketing campaign.

To succeed in postcard marketing, consistency is key. The first time that you send out those postcards, you can use it as a way to introduce your brand to your customers. The next time, you can use it as an appointment reminder and holiday greeting cards. Then, you can send it out as discount coupons. The more consistently you send postcards to your customers, the more loyal they will become to your brand.

By keeping these tips in mind, you can maximize the results of your postcard marketing campaign.

 

Print Postcards and Enjoy Numerous Marketing Advantages

Most people receive postcards, brochures, and flyers in the mail but if you’re an entrepreneur, why should you choose to print postcards? First, it can be easily combined with other printed marketing materials such as brochures, business cards, flyers, rack cards, and letterheads. Second, postcards are a cheap yet effective form of print marketing. Whether you’re launching a new product line or building a business from scratch, you can use postcard marketing to promote your brand.

Marketing Benefits of Postcards

 The good news is that there are many color postcard printing service providers out there that can provide you with high-quality HD, full color prints. When looking for a  print postcards online company, make sure that they have different sizes of postcards to choose from along with paper thickness and paper finish.

To give you more of an idea about why it really pays to go with this type of printed advertising material, here are more of the marketing advantages of using postcards:

  • It’s a highly targeted form of marketing.

If you’re a chiropractor in a small town, you can easily send out postcards to those living in your immediate neighbourhood. You can use the postcards as an appointment reminder or make it function as a discount coupon that patients can use when taking advantage of your professional services. Postcards are a highly targeted form of marketing that deliver almost instantaneous results.

  • You can use it to sell a new product or service.

If you are launching a new product line or an add-on service, you can print postcards and mail it out to your existing and potential customers. This is a way of building brand awareness while boosting the results of your marketing efforts at the same time.

  • It’s a cheap yet effective way of building customer loyalty.

Aside from using it as a marketing tool and appointment reminder, you can also use it as a holiday greeting for your existing customers. This is a cheap yet effective way of enhancing customer loyalty, and consistency is the key.

You can also use postcards as a VIP invitation card, a membership card, to promote an event, to post updates about your brand, or offer something new to your customers. True enough, postcards are a small but powerful material that you can add to your marketing arsenal.
 

How Print Postcards Came to Be

How did the practice to print postcards actually start? During the late 1890s, it was only the United States Post Office who could manufacture postcards. You can write a message on one side while the back page is where the mailing address is printed out. In the next decade, the Post Office authorized the use of private mailing cards manufactured by others and it worked pretty much the same way. In the early 1900s, the printed material was known as a Post Card. From here up to the late 1930s, the appearance of postcards evolved from something plain that you can write a message on, to the full-color photograph postcards that we see up to now.

Postcards for Marketing Your Business

 With the improvement of the postal system and photography technology, postcards have become the go-to ‘short message sender’ for most people. If you’re in a foreign country and you want to send a quick hi to your family back home, what you can do is mail out a postcard. There’s no need to use paper and seal it inside an envelope because you can simply write a short message at the back of the postcard. This convenience is something that you can also use if you want to include postcards in your list of brand promotional materials.

Fortunately, there are many companies that print postcards online. You can take your pick from some of the most popular sizes including 3” x 4”, 4” x 6”, 4.25” x 6’, 5” x 7”, 6” x 9”, and 8.5” x 5.5”. When choosing a color postcard printing service provider, look for a company with state-of-the-art printing presses and a wide range of printed products to choose from. Aside from the available sizes, postcards should be printed using thick card stock. For the finish of the print, you can usually take your pick from high gloss or matte with a dry surface.

Postcards can be included in direct mailers, they can double up as discount coupons, and they can be distributed during trade shows and similar events. From its humble beginnings as a plain and functional card that people can write messages in, postcards have now evolved into a cheap yet effective marketing material that business owners can take advantage of.