Online Printing Quality & Service – Page 29

A Glimpse at the Usefulness of Rack Card Printing

You may want to use rack card printing as a way to promote your business. You’ve seen one of these long, eye-catching cards at theatre shows, trade events, conferences, and other occasions which attract a huge group of people. When an image on the card is compelling enough, these cards are even taken home as a souvenir by lots of individuals. With such usefulness, there’s no reason for you not to include rack cards as part of your promotional campaign.

Rack Card Printing Tips

So what are the things that you need to remember when having rack cards printed out? Take a look at the following tips:

Choose the right size and printing process.

If you want to print rack cards, you can choose from two sizes and two printing options. There are 3.5” x 8.5” cards as well as 4” x 9” cards. Both will fit most card containers or can simply be laid face up on a table during promotional events. For the printing process, you can choose from digital and offset printing. The latter offers better quality than digital, although it’s a bit more expensive.

How about the layout of the card?

Let’s use a Broadway show rack card as an example. On the upper part of the card is the title of the show. A brief description of the event in the middle along with an image or two, and a call to action at the bottom. For the images or illustrations, make sure that they are high-resolution and eye-catching. See to it that your contact information is up-to-date, and the call to action should lead the reader of the card to act on your offer. If you want them to give you a call, if you want to offer discounts, or visit your social media accounts for more information about your business, the call to action takes care of that.

Go for the option where the lower part of the card can be torn off and turned into a coupon or a business card.

Finally, for the 3.5” x 8.5” cards, there is usually an option to have the lower part torn off and turned into a business card. These are die-cut with a perforation in the portion where you can tear off the rack card to be turned into a business card or coupon.

True enough, rack cards make for a perfect complimentary item for your overall promotional print campaign.

Make the Most Out of Your Advertising Campaign through Rack Card Printing

Rack card printing, when combined with other printed promotional materials like banners, flyers, and brochures, make for the perfect advertising campaign for print. No matter what product or service it is that you are offering, you can always use these eye-catching cards to spread the word about your brand.

Things to Remember when You Print Rack Cards

Rack cards should have an eye-catching design, high-quality print, and should be made from good quality material. The more time you spend taking into account every aspect of these rack cards, the more desirable the results would be.

Take a look at some more things that you need to remember when having rack cards made:

Take design and color into consideration.

Rack cards are bigger than business cards but have lesser space than brochures. This means that you should make the most out of the available space you have. If you are in the food business, for instance, you can order 4” x 9” or 3.5” x 8.5” rack cards. Print a sample menu at the upper part of the card and your contact information at the bottom.

At offset printing presses, you even have the option to get the cards printed out in such a way that the lower or upper part of the part can be detached. This portion can be your business card or a discount coupon that customers can use. This creative way of merging two cards together: a business card and a rack card – makes the recipient of the card even more interested with that you’re offering as a brand.

Learn about your printing options.

Decide whether you want to go for traditional digital printing or the more high-end offset printing. If you want to impress customers, it is better to go for the higher quality print, especially if the company uses top-of-the-line equipment like Heidelberg printing presses.

Keep the overall look simple but still eye catching.

Lastly, make sure that the overall look of your rack card is simple yet eye catching. It may have more space than a business card but you still should not overcrowd it with too much information. See to it that the images are high-resolution and attention-grabbing. Don’t forget to include a call to action. This states whether you want customers to give you a call, visit your website, engage on social media, or take advantage of a new product or service you’re offering.

Keep these things in mind when printing rack cards, which you can use as a major part of your advertising campaign.

The ABCs when Printing Rack Cards

Rack cards are an effective marketing tool that you will usually see in hotel lobbies, resorts, movie theatres, spas, and similar business establishments. These elongated cards usually have eye-catching images that feature the product or service that the company offers. If it’s a rack card for a spa, for example, you will see the image of a woman lying on her back with black stones on her back, looking utterly relaxed while getting a massage.

Along with the image, there is a list of the services offered by the spa – plus the prices or a brief description of the service. Doesn’t it make you want to get a massage, too? Such is the effectiveness of rack cards: it makes you want to take advantage of whatever is being offered by the business. If you’re an entrepreneur, this is something that you would also want to use to your advantage.

Print Rack Cards with these ABCs in Mind!

Now, what are the things that you need to keep in mind during rack card printing? Here are the basics:

Attract your target audience.

When you print rack cards or any other printed promotional material, always keep your target audience in mind. If you’re a legal firm, you wouldn’t print a rack card with a neon background and a fun font. You want something that’s elegant and befitting your establishment. Those who are on the creative industry, however, can go all out in creating unique, colourful content that would appeal to their target audience.

Build up your brand.

Next, make sure that the overall look of your rack card suits the image that you would like to create for your brand. Incorporate your logo in the design and make sure to include your up-to-date contact information. Be careful not to overcrowd the pages with too much information, though.

Consider adding unique features like coupons or business cards to the rack card.

Finally, consider adding a detachable coupon or business card onto the layout of the business card. This is especially important for those who are introducing a new product or service to their clients.

With these key principles in mind, you can design a rack card that will truly represent what you are all about as a brand.

Top 5 Things to Remember when Printing Rack Cards

Rack cards are usually seen at Broadway shows, movie theatres, plays, restaurants, and other business establishments. Unlike business cards which can only indicate your contact information, there is more space for you to “talk” to your customers using rack cards. How you get your message across is entirely up to you, but these cards are truly an effective and budget-friendly way to market the service or product that you’re offering.

Top 5 Rack Card Printing Tips to Keep in Mind

Let’s say that you decided to have a set of rack cards printed out so that you can distribute them during a trade show that you’re participating in. What are the things that you must keep in mind when you print rack cards? Here are our top tips:

Look for a good printing company.

You can choose between digital and offset printing companies. Digital printing is cheap and common, but the quality is not at par with offset printing. If you want something that will leave a lasting impression to your readers, go with offset printing.

Do not overcrowd the card with too much information.

Rack cards are available in two sizes: 4” x 9” and 3.5’ x 8.5”. Unlike lengthier brochures and flyers, this does not give you too much space to work with – so maximize the space that you have available. However, do not make the mistake of overcrowding the card with too much information. Not only will it be an eyesore, but it will be difficult to layout and read.

Let the image and content deliver your message.

If you’re in the food business, make sure to include one or two drool-worthy images of an item that you have on your menu. The pictures should be professionally shot with good lighting, while the copy should be on point when it comes to delivering the message.

Make sure that the overall look of the card suits your image as a brand.

Use complementing colors that match the logo of your business. Once the layout is finished, review the overall look of the rack card. Is it eye-catching enough? Is it a printed product that you will be proud to distribute to your customers? If the answer is yes, then you would have fulfilled your marketing objective.

Consider having a rack card with a detachable business card.

Finally, consider printing our rack cards with a portion that’s a detachable business card. This double purpose printed advertising material will save you money, can be a conversation starter, and is something that your customers will truly appreciate.

Have a Fabric-Like Feel to Your Contact Info with Suede Business Cards

One of the many ways that you can make your business stand out is through suede business card printing. This is a type of a premium business card which has a special laminate to achieve that fabric-like feel to the material. Here, we will take a look at the difference between this and another type of business card with a fabric-like texture: silk.

Suede versus Silk: Which Laminate Suits Your Design the Best?

Before delving deeper into the differences between silk and suede business cards, why does it pay to invest in premium business cards in the first place? Unlike cards which are haphazardly printed on thin cardboard, thick, luxurious cards with high-quality print will leave a lasting impression to your customers. Whether you’re looking forward to building a solid clientele or if you would like to add to the number of customers that you already have, distributing high-quality business cards is the way to go.

Now, if you would like to have that fabric-like feel to a business card, how can you take your pick from silk or suede laminate? Here’s a quick comparison of the two:

Silk business cards

These have almost 60% the thickness of a regular business card, making it feel extra-luxurious to the touch. Under typical lighting, the finish of both silk and suede cards may appear identical – but under bright lights, silk has a bit more of a reflection than suede. This is not a bad thing at all, because your final choice depends on the color palette you’re using.

Suede business cards

A suede laminated business card has 70% the thickness of a credit card. As compared to silk laminated cards, it has a slightly less reflection under bright lighting conditions, making it perfect for designs with a deeper, darker hue. If you have a black-and-white card and you want the black to stand out, for example, you can go for suede instead of silk laminate.

tnNo matter which type you end up choosing, silk or suede laminate makes for the perfect business card material so that it feels and looks luxurious.

Familiarize Yourself with the Marketing Objectives when You Print Postcards

When you print postcards or any other printed marketing material, you should know what your objectives are for doing so in the first place. Are you looking forward to generating sales leads if you are in the real estate business? Would you like to introduce a new product or service to your existing clients? Do you want them to visit your store during specific dates because you’re holding a huge sale? Knowing what your goal is will allow you to more creatively – and effectively – come up with the design and content for the postcard.

What are Your Marketing Goals for Postcard Printing?

There are many companies that you can get in touch with when looking for one to print postcards online for you. Take your pick from digital or offset printing, and look for a suitable postcard size and material. But before you can have even one piece of postcard printed out, you must be aware of your marketing goals first. This way, you can relate your goal with how the content is written and the design is laid out. Here are some of the most common marketing goals for custom postcard printing:

For customers to pick up the phone and give you a call.

One of the biggest mistakes made by first time postcard marketers is selling their products right off the bat. Although you do need a call to action in the end, you want your customers to simply make inquiries about your products or services. Getting them to immediately buy your product using the postcard is a hard sell – something that you want to steer clear of. Once you got a customer to make inquiries or give you a call, you will know that they are interested. This is when it’s more acceptable to present your sales pitch.

For customers to recognize your brand and stay loyal to it.

The key to effective postcard marketing is repetitiveness. The more consistently you send them postcards, the easier they will recognize your brand. You can send them appointment reminders through postcards, holiday greetings, and reminders about an upcoming event. As they become familiar with your brand, they are bound to stay loyal to it as well.

For you to establish rapport with your customers.

Again, repetitiveness is key if you want to get results from your postcard marketing campaign. Ideally, you can send them postcards once or twice a month – throughout the entire year. This will help you establish rapport with them, and allow you to achieve any other marketing goals that you may have.

Looking for a Business Card Print Service Provider? Here’s Why You Must Include Social Media

If you are looking for a business card print service provider, you are on the right path because it is very difficult to introduce your brand to a new customer without it. It may be an old school form of advertising, but it is as effective today as it was several centuries ago. Just imagine how awkward it must be if a potential customer asks for your office number and you have to read it manually to her so that she can save the contact information on her phone. Not only are you asking her to do all the work, but it makes you look unprofessional.

Fortunately, there are many ways for you to modernize the design of color business cards while still allowing you to foster human connection. One way is to incorporate your social media handles on your business card layout. Take a look at the advantages of doing so:

Social media makes it easier for customers to ‘find’ you.

Whether you have classic or plastic business cards, the fact that you are including your social media handles on your contact information makes it a lot easier for customers to find you. If you are a practically unknown name in the beauty industry, for example, but you have handmade products which you think women will really like – the first thing they’ll do is look you up on Instagram, Twitter, or Facebook. Instagram in particular is very visual so once they see gorgeous pictures of your products on the site, they are bound to tell their friends about it.

It’s a cheap and effective way of reaching out to your target audience.

There are practically no costs involved in creating the most popular social media accounts, so you get free advertising and exposure. It is also an effective way of reaching out to your target audience. The more likes your posts get, the more widespread your brand information will be.

You can get instant feedback about the products or services you are offering.

If you are offering a new product to your customers, you can use social media as a way to get instant feedback. You can create polls or survey, or posts which will literally ask them for feedback. To sweeten the deal, you can make commenting fun by giving freebies to those who will answer your survey questions.

Social media engagement builds trust and customer loyalty.

More importantly, social media engagement is one way to build trust and boost customer loyalty. Since your social media accounts are there for everyone to see, it makes it easier for your target audience to put their trust in your brand. They become more familiar with the products or services you’re offering as a company. They can also rely on these social media accounts as a way to easily get in touch with you.

As you can see, there are numerous benefits to including your social media handles as part of your contact information on your business cards, so have a set printed out for yourself right now!

Top 5 Designs for Your Next Business Card Print Service Order

There are dozens, probably even hundreds of options when you’re looking for a business card print service provider. If so, what will make your business cards stand out? It all boils down to design. Prior to that, you have to make sure to choose the right material and printing process. Take your pick from either digital or offset printing. With offset printing, you get up to eight times better quality than digital so if you want professional-looking prints, this is definitely what you should choose.

Take Your Pick from these Top 5 Business Card Designs

Next, when it comes to design, how can you make sure that your business card is eye-catching? With numerous options and templates available, the one thing to keep in mind is that the card should be a reflection of your brand’s image. The design elements should also work together, and appeal to your target audience.

To give you an idea about how to choose the perfect business card design for your business, here are our top 5 picks:

Put a twist on the classic.

There is absolutely nothing wrong in going with a classic business card design – but how about putting a twist to it? Color business cards with one-of-a-kind typography is one example. Since you can only squeeze in a minimal amount of information on the card, you can put the focus on a customized font. You can also go for a unique laminate that will give the paper a fabric-like effect: how about suede or silk? For something shiny, gold, copper, or silver foil can be laminated on paper to come up with a unique, glittery effect.

Be bold with your colors.

If the product or service you’re offering is geared towards a younger clientele, go for bold colors. Neon, a deliberate splash of paint on the card, a pastel color palette – opt for hues that will appeal to your target market.

Be edgy.

Instead of paper, why not go for plastic business cards? The see-through material will make the recipient of your card do a double take. Or, if you want the classic thick cardboard material, choose a rounded edge design.

Go eco-friendly!

Your chosen printing company should have an eco-friendly paper option. These are usually made from recycled material and the green-friendly theme is something that most of your customers will like about your brand.

From landscape to portrait.

Majority of business cards are designed with a landscape orientation, so why not go for portrait? The vertical orientation will give you more leeway to personalize your design. Just make sure that the information is still readable, and the text should not look too crowded – given the limited space that you have.

Aside from these five, there are many more business card designs that you can choose from, so make sure to choose a final design that will truly represent your brand.

Premium Business Cards: Modernizing the Classic

Thick, premium business cards are a classic printed advertising material that has been used by entrepreneurs for the longest time. They are still effective today and there is nothing wrong with sticking with a classic – but how about giving it a bit of a modern touch? Doing so will allow you to keep up with the ever-changing business environment while also reaching out to a younger clientele. Here, we will be counting down the ways by which you can modernize the classic business cards:

Order business cards online.

Instead of calling or visiting, you can simply browse through the website of your preferred printing company. There are two kinds of printers available: digital and offset. As compared to digital printing, offset printers are larger and offer up to eight times better print quality. When you order business cards online, you can upload your own design to the website. There are also printing companies which give you the option to download templates for free, or have a professional graphic designer check the quality of your own design. After the design is finalized, you can choose your size and material options, the speed of delivery, make the payment, and wait for the cards to be delivered straight to your doorstep.

Distribute business cards for a cause.

It’s important for business owners to be socially responsible. No matter how big or small an organization you are, you can volunteer or support a specific cause – and distribute business cards while you’re at it.

Go interactive!

If you want, you can incorporate a scannable QR code in the design of your card. Once the code is scanned, it will take the user automatically to your website, or give them special discounts for the products or services you’re offering.

Be creative when designing the card.

When you print business cards, it is very important to be creative in the design. You can customize your own font, incorporate your logo, use hand-drawn illustrations, or use rounded-corner instead of rectangular cards. Make sure to print the cards in thick paper that screams quality, and the print itself should be professional-looking.

By incorporating these modern twists in the design, you can come up with business cards that you will be very proud to hand over to your clients.

Steps to Follow when Designing Trifold Brochures

Are you thinking about ordering trifold brochures as part of your print promotional campaign? If yes, the good news is that there are plenty of printing companies available today. You basically have two options: digital and offset printing. Digital printing companies are everywhere, and as the name implies, they use digital printers to create half fold brochures, for example. There are also offset printing companies which use equipment like Heidelberg printing presses which are huge! Quality-wise, offset printing presses are six to eight times better so if you want eye-catching brochures, go for offset printing.

A Quick Guide for Designing Brochures

Next, what are the steps that you must go through when designing trifold or any other type of brochure? Here’s a quick guide:

Think about page assembly.

Accordion fold brochures have eight pages back and forth. If you will go for this folding option, how will you assemble the pages in such a way that there’s an order to it and it reads like a booklet?

Make sure that your copy is compelling.

What is your purpose for creating the brochure in the first place? Would you like people to learn more about how your business started? Or are you introducing a new product of service? Based on your goal, you can put a call to action at the end. The copy should be compelling, grammatically correct, free from typographical errors, and written in a style that appears to your target audience.

The photos should be professionally shot.

If people’s posts on social media are Instagram-worthy, so should the photos included in your brochure. To achieve this, you must have a set of images which are professionally shot. If you don’t have the budget for a pro photographer, at least use a good camera and nice lighting. Never use stock photography, which would ruin the professional look that you should be going for.

Choose the right color and design.

If you already have a logo, incorporate the colors into your brochure design.

Review your brochure design and make sure that all the elements work together.

Finally, make sure that everything about your brochure – from the colors to the font – all blend together to create a pleasant whole. The design elements should work together so in the end, you have a brochure that’s worthy of representing what you are all about as a company.