Category: Envelopes

Branding is a very important aspect of promoting your business. No matter which industry it is that you are in, you can benefit from envelope printing and launching a full-blast print advertising campaign. From distributing flyers to sample menus, sending postcards to designing brochures, your customers need to see and read something about your company.

Let’s say that you are an existing business and you already have a pretty sizeable group of loyal customers. But then, you want to expand your reach to a more general demographic. For this, branding and envelope printing is important because the printed materials become an instrument for you to send out your marketing message.

How Envelope Printing Helps Boost Your Brand’s Image

So how exactly can something like envelope printing help boost the image of your brand? Think of envelopes as the reception area of a doctor’s office. If the office looks untidy and un-clinical, how do you think the patients would feel? Would they be confident putting their health on the hands of the doctor who runs the clinic? Not if the area’s unkempt or not in keeping with the medical profession. The same thing applies to envelopes. Once a customer receives something in the mailer – be it a postcard, flyer, brochure, menu, or business card – what is the first thing that they will see? The envelope.

If you will use a plain white envelope, the recipient might throw your mailer directly to the trash – thinking that it’s spam mail. Compare this with a business that invested well in envelope printing. Instead of a plain white envelope, you might use a colored envelope in a standard size – using thick stock paper and textured linen material. The colors used on the design of the envelope mirrors your brand’s logo. One look at the premium paper and the design of the envelope will make the recipient of your mail interested and impressed enough to open the envelope. With this, you are one step ahead compared to a competitor who might send the same mailer using just plain white envelope.

Based from this example alone, you can see how easy it is to boost your brand’s image simply by using envelope printing. As long as the design and overall look is consistent with the image that you’d like to portray as a brand, you can expect great results from your print marketing efforts using envelopes and other related printed materials.

According to Statista.com, ad spending in the print advertising segment is projected to reach more than US $45 million in 2020. Although digital ads are still dominant, a fair chunk of advertising money goes to printed materials. Whether you’re a start-up company or newly relaunching your business, it does pay to still invest in printed materials, specifically envelope printing, in order to promote your business. Customers like receiving something tangible in the mail. it’s also a cheap form of advertising and is still highly effective. With all these reasons, you can see how it does pay to invest in good quality envelope printing.

The “Anatomy” of a Marketing Envelope  

Now, how can you make sure that you are sending the right marketing message when you have these envelopes printed out? To get started, here’s the “anatomy” of a marketing envelope, also known as the factors that you need to consider when having one printed out:

• The size

Depending on the printing company, there are several sizes available for envelope printing. The smallest is 3.875” x 8.875”, there’s a standard-sized envelope, one the size of a greeting card, an invitation size, one that fits a letterhead and the largest custom size fits a folder.

• The color and design

Another aspect of envelope printing is the design itself. Since your goal in having the envelopes printed out in the first place is to brand your business, it should be designed with your logo in mind. The logo does not necessarily have to be on the envelope – but its color and overall design should complement your branding message. If your target market is young girls, for example, you might have an all-pink logo. This color should be used in the envelope as well. Before placing an order for printed envelopes, make sure that the final design conveys your overall marketing message.

• The sealing and opening

Traditional envelopes are sealed using the ‘licking’ method. This is not at all hygienic, so look for envelopes with a sticker seal. At the very least, there should be an adhesive that does not need any liquid to stick and seal the envelope.

• The material used

Finally, there’s the material used. A 70# paper stock is good enough for impressive envelope printing. Aside from paper thickness, you need to decide on the texture: it can be textured linen or super smooth. When choosing between these two, consider how your design will look on textured or non-textured paper.

Familiarizing yourself with the different aspects of printing an envelope will turn this part of your printed promotional campaign into something that will impress the heck out of your customers.

Envelope printing, when used as part of a print advertising campaign, is similar to opening presents. When you’re unwrapping a gift with a pretty bow or pristine wrapping, you expect what’s inside to be equally exquisite. When you open a letter which is housed in a plain white envelope, you kind of expect the content to be boring. On the other hand, if the envelope is made from textured linen paper and has a bold, colorful design that catches your eye, you tend to be more curious to know what is inside. This just goes to show how important it is to invest in good quality envelopes.

As a business owner, you might be surprised at the number of benefits that you will enjoy from envelope printing. Here’s a quick list:

• Envelope printing is still an effective form of print advertising.

Everything is digital these days so it is a novelty to receive something tangible, especially in the mail. With envelope printing, you can mail out a greeting card on the birthday of your customer, for example. With a good quality envelope and a nice greeting card inside, the recipient of the card will surely remember your brand. If you’re opening a restaurant, distribute sample menus inside well-designed envelopes to make a great first impression to potential customers.

• The design of the envelope sets the tone for the rest of your print advertising campaign.

A complete set of print advertising materials include envelopes, letterheads, brochures, flyers, notepads, menus, and business cards. If you are sending out mailers, the envelope is the first thing that a customer sees. The design of the envelope determines whether the recipient will be interested enough to open what’s inside, or throw the mail directly to the trashcan. You don’t want this to happen, so make sure to invest in good quality envelope printing and design.

• Envelope printing is cheap.

Perhaps the best part of including envelopes in your print advertising campaign is that it’s cheap. You can have 250 envelopes printed for just $105 or less than fifty cents each. The higher the quantity, the lower the per piece cost becomes. Despite its affordability, envelope printing remains to be one of the most effective forms of print advertising, so make sure to include it in your arsenal of printed promotional materials.

Unless it’s a postcard, the first thing that you will see when you receive something in the mail is the envelope. This is why for business owners, it is crucial to invest in good quality envelope printing. Not only do envelopes leave a great first impression to the recipient of your business mailer, but they also set the tone for your print advertising campaign. Combined with flyers, brochures, postcards, and menus, envelope printing will go a long way towards selling your brand and the products or services that you are offering.

How to Effectively Print Envelopes

Now, how do you create an effectively designed and well-made envelope? Here are a few tips to remember:

• Design the envelope in a manner that’s consistent with your branding.

When you visit an aesthetic clinic, you’re supposed to be impressed with how clean and, well, aesthetic the office is. The same thing applies when you’re receiving a mailer. Whether it’s a flyer, a brochure, or a sample menu, the design of the envelope matters. If it’s just a plain white envelope which does not even have a logo of the company, you would not know what the content of the mailer is all about. On the other hand, if the company invested in good quality envelope printing, there will be an eye-catching design and a logo. If you’re a business owner, make sure that the colors used, the logo, and the overall design of the envelope is consistent with the image you’d like to portray as a brand.

• Decide which size is best suited for your printed mailers.

There are different sizes of envelopes to choose from:

• 875” x 8.875” (return envelope)
• 125” x 9.5” (standard letter envelope)
• 25” x 7.25” (greeting card size)
• 6” x 9” (invitation size)
• 9” x 12” (fits 8.5” x 11” letterhead)
• 10” x 13” (fits a folder)

The standard envelope printing sizes should work, but there should be no stopping you from using the bigger sizes for a bolder impression. If you’re trying to gain the loyalty of your customers, for example, send them greeting cards housed in A7 sized envelopes during the holiday season. Make sure to include something nifty like a discount coupon, a bookmark, or a door hanger with your logo in it that they can use.

• Choose the right material.

Lastly, select between textured linen envelopes and super smooth envelopes. A 70# paper stock is always a great option because of how significant it feels to the hand.

By keeping these things in mind, you can effectively design an envelope that will complement the rest of your print advertising materials.

Most businesses use plain white envelopes for correspondence but did you know that you can use envelope printing to creatively promote your brand? Here are the reasons why you should immediately ditch the boring white business envelopes and go for more specialized ones:

• You can use envelope printing as a promotional tool.

When you’re newly launching a brand, you want your message to be consistent. This means that you should use the same colors, design, and logo in all your printed advertising materials. Don’t skip the envelope because this is actually the first thing that customers see! Let’s say that you are sending out brochures in the mail to a group of potential suppliers. When you go for customized envelope printing, the recipient of your mailer will be impressed once they see how much time and effort you put on coming up with the envelope design. If the envelope looks the same as the brochure, it makes your marketing message impressive, consistent, and effective.

• You can include it as part of an affordable advertising campaign.

The good thing about launching a full-on print promotional campaign is that it is affordable and effective. If you will print envelopes, postcards, brochures, flyers, menus, and other materials, you don’t have to spend that much. An envelope with an enticing design can cost you as little as $0.16 each.

• Envelope printing can be personalized.

Depending on your budget and the design that you have in mind, you can take your pick from envelopes of different sizes. There are standard sized envelopes, greeting card size, invitation size, and large-sized envelopes that fit a letterhead paper or a standard-sized folder. For the paper type, you can choose between textured linen or super smooth.

• There are a multitude of other benefits from envelope printing.

Another great benefit of envelope printing is that it targets offline customers. Customers who are not necessarily tech-savvy may want to receive traditional printouts in the mail – be it a postcard or a brochure. In fact, the novelty of receiving something tangible in the mail instead of just digital ads may also prove to be attractive to the technically inclined generation. This means that the appeal of printed promotional materials is universal.

Finally, envelopes are versatile and can be used to mail out postcards, brochures, flyers, and other marketing materials. With all these benefits and more, there is no reason for you to say no to the prospect of using custom printed envelopes as part of your marketing campaign.