Brochures – Page 3 – BlockbusterPrint.com Blog

Steps to Follow when Designing Trifold Brochures

Are you thinking about ordering trifold brochures as part of your print promotional campaign? If yes, the good news is that there are plenty of printing companies available today. You basically have two options: digital and offset printing. Digital printing companies are everywhere, and as the name implies, they use digital printers to create half fold brochures, for example. There are also offset printing companies which use equipment like Heidelberg printing presses which are huge! Quality-wise, offset printing presses are six to eight times better so if you want eye-catching brochures, go for offset printing.

A Quick Guide for Designing Brochures

Next, what are the steps that you must go through when designing trifold or any other type of brochure? Here’s a quick guide:

Think about page assembly.

Accordion fold brochures have eight pages back and forth. If you will go for this folding option, how will you assemble the pages in such a way that there’s an order to it and it reads like a booklet?

Make sure that your copy is compelling.

What is your purpose for creating the brochure in the first place? Would you like people to learn more about how your business started? Or are you introducing a new product of service? Based on your goal, you can put a call to action at the end. The copy should be compelling, grammatically correct, free from typographical errors, and written in a style that appears to your target audience.

The photos should be professionally shot.

If people’s posts on social media are Instagram-worthy, so should the photos included in your brochure. To achieve this, you must have a set of images which are professionally shot. If you don’t have the budget for a pro photographer, at least use a good camera and nice lighting. Never use stock photography, which would ruin the professional look that you should be going for.

Choose the right color and design.

If you already have a logo, incorporate the colors into your brochure design.

Review your brochure design and make sure that all the elements work together.

Finally, make sure that everything about your brochure – from the colors to the font – all blend together to create a pleasant whole. The design elements should work together so in the end, you have a brochure that’s worthy of representing what you are all about as a company.

The Design History behind Trifold Brochures

How did half-fold, Z-fold, double parallel, and trifold brochures come about? Like business cards, brochures have long been used as a printed advertising material. Over the years, the technology behind printing and designing the brochures have improved. As technology advanced, so has the quality of printing and the method used in designing printed advertising materials.

How Brochure Printing has Evolved Over the Years

Here’s a quick look at how brochure printing has evolved over the past few decades:

1940s to 1950s

In the 1940s, brochures were mostly hand-drawn and printed in black-and-white. If there was color in half fold brochures, for example, the palette was limited. In the 1950s, some improvement was seen because it became easier to include photos in posters, business cards, and brochures. However, most of the design and color elements were still hand-drawn.

1960s to 1970s

This was when color brochure printing started gaining popularity. It was in the early 1960s that Kodak’s instant color photos were manufactured, making it easier to incorporate pictures rather than hand-drawn illustrations into brochure design. The following decade, full-color photography soared, making brochure designs more image-centric. From magazines to brochures, flyers, and similar advertising material, the advancements in photography and design technology made printed products much more colorful.

1980s to present

Fast forward to the 1980s, when computers were already being used to design almost anything under the sun. Although pen and paper was still utilized to create drafts of brochure designs, the improvement in technology has made it easier to design 12-page accordion fold brochures, for example. Desktop publishing significantly decreased printing costs – so those who need printed promotional materials do not have to spend so much money ordering full-color brochures.

Today, you can take your pick from brochures which are printed using digital printers or offset printers. Offset printing presses are huge machines but they do produce better quality than digital printers. Still, it’s entirely up to you to decide which printing method to use. As long as you have an effective, eye-catching design for your brochure, you can use them as a means to promote the product or service you’re offering to your customers.

Putting Together the Elements of Brochure Printing Design

When you receive a brochure at an event, do you ever wonder about the process that went behind brochure printing? If you are planning to have similar advertising products printed out, you definitely need to learn about the elements to have great-looking professional brochures. That’s what we will learn more about here.

Things to Consider when Having Brochures Printed Out

The first thing that you must look for is a good brochure print service provider. You can take your pick from either digital or offset printing services. There are dozens of digital printing services available but when it comes to brochures, you might want to go for offset printing. It might cost you a bit more but quality-wise, it’s far superior than digital.

After finding a suitable printing company, you have to come up with the design of the brochure itself. Here are some of the design elements to consider:

Folding type and assembly of pages

These are the brochure folding options usually available:

Accordion
Double parallel
Half then half
Half then trifold
Half fold
Single gate
Double gate
Roll fold
Trifold
Z-fold

If you want the half then trifold brochure, for example, there will be 12 pages available – back and forth. How will you assemble the pages in such a way that it’s easy to read? Can you effectively deliver the message with 12 pages, or would a 6-page trifold brochure be more suitable?

Type of paper and printing effect

To leave a lasting impression, choose thick stock paper. There are different sizes available ranging from 4.25” x 11” to 11” x 25.5”. For the printing effect, you can take your pick from semi-gloss or matte. Select one that will suit the design and paper type that you chose.

Copy and images

Brochures are made to deliver a message and your copy literally says a lot about that. If you want, you can hire a professional copywriter to write the content for you – especially if your brochure has a lot of pages. For the image, it has to be professionally shot, compelling, and eye-catching.

Other factors to consider

Also consider readability. The design, colors, and font of the brochure must match the image that you’d like to create for your company or brand.

By taking these design elements into consideration, you can create the perfect brochure to use for your print marketing campaign.

Brochure Printing Tips to Make Your Ad Really Stand Out!

Brochure printing serves as an effective and budget-friendly way of getting your message across. Whether you’re offering a product or service to your customers, you can distribute brochures and use it as a way to promote your brand. If you’ve been in the business for a long time and you’re looking for something to entice new customers, brochures are a great way to introduce them to your target audience.

Tips to Remember when Printing Brochures

To effectively deliver your marketing message, you need to learn about the process behind creating professional brochures. What exactly is involved in the process and how can you make sure that you are creating an effective marketing material? Here are a few brochure printing tips to remember:

What’s your goal for creating the brochure in the first place?

Before thinking about colors, layout, font, and all the other design elements, answer this question first: What is your goal for creating the brochure? Are you a start-up company and you’d like people to know that your business actually exists? Are you promoting a new product or service? Are you rebranding in order to attract an older or younger age group than your usual customers? Would you like the reader to visit your office, your website, or take advantage of an offer? After pinpointing your goal, you can come up with a brochure design to fit such purpose.

Design the brochure in such a way that it reflects your brand’s image.

When using promotional materials, you need to deliver a consistent message. This should reflect on your business cards, letterheads, notepads, and all the other printed products that you will use.

Create that delicate balance between having great images and excellent copy.

Do not scrimp and use stock photos online if you want to have a well-balanced brochure. Invest in the services of a professional photographer to have a well-lit, eye-catching image. At the same time, you should make sure that the copy is grammatically correct, catchy, effective, and has a call to action to make the message effective.

Look for a professional brochure print service

Finally, invest in good quality printed products like brochures. There are digital and offset printing companies out there – the latter offers better print quality. Pay attention to the material used and the folding options.

By keeping these things in mind, you can effectively create brochures that will complete your print marketing campaign.

Brochure Printing: Retain Existing and Attract New Customers!

Whether you’ve been in the business for a long time or if you’re just starting out, the one thing that you should keep on working on is advertising through brochure printing. Here, we will have a deeper look at how you can print brochures to attract new clients and retain your existing customers.

Tips for Using Color Brochures to Engage Your Customers

When you print business cards online, you have very limited space so you can only indicate your business name and contact information, and maybe a short tagline. As compared to business cards online, brochure printing gives you more room to ‘talk’ your customers. So what can you do to engage them when using brochures as part of your advertising or marketing campaign? Here’s how:

How can I attract new customers through brochure printing?

One look at your printed advertising materials is enough to give customers an idea of what you’re all about as a company, so make sure to create a good first impression. When they receive black-and-white brochures with a barely put-together layout and a copy that’s not even visually enticing, do you think they will trust your brand? Not at all! Compare this with reading a tri-fold, 4.25” x 11” brochure in a thick paper with semi-gloss paper and an excellent design. When they see the work that you put into creating the brochure, they will have an impression that you will deliver the same quality when it comes to the product or service that you’re offering.

How can I retain existing customers with brochure printing?

Next, how can you retain existing customers simply by printing brochures? Because of the space allotted in brochures, you can have a lengthier description of any new product or service that you are offering. If a loyal customer is interested in a new service in your salon, for instance, but does not have time to talk to you about it, you can simply hand over a brochure. This will give the customer a chance to read more about the new service, and entice him or her to try it out.

Simply put, brochure printing is a classic but still effective way of attracting new buyers and maintaining the existing customer base that you have – so order a set of glossy brochures for your business right now!

5 Ways To Step Up Your Brochure Game

Potential clients are constantly judging your print brochures. And why shouldn’t they? Brochures are a reflection of your business. In a matter of seconds, based on your design, content and images they will decide whether they like you or not.

Clients look at brochures as a preview of what they can expect from your business. It is up to you as a business owner/service to strategically reveal just enough information for potential customers to seek you out further. You have the power to control what headlines, graphics, language and tone they will see. Here’s how to make these fundamental features stand out!

Don’t try to appeal to everyone

Business leaders make the mistake of trying to target a broad, undefined audience. This business practice will get you nowhere. Instead, focus on building a profile of your target audience and really getting inside their head. What is this target’s motivation? What is the problem they’re looking to solve and what solutions will you offer? Fundamentally, how can you as a business help them achieve their goals and objectives?

Begin a relationship

Potential customers want to get to know you before making an informed buying decision. Help them speed this process by providing case studies and testimonials based on previous client’s experiences. Find a spot on your trifold business brochure to highlight positive relationships that previous clients have had. This will surely jump start the relationship-building process!

Use high quality images. They make a difference

Your brochure’s images have to speak to your target audience in a way your content cannot. High quality images bring your products and services to life as though they are right in front of you. By choosing high resolution, (300 dpi or more) professional images will look flawless within your layout design. Most importantly, they will showcase your business’s credibility, professionalism and trustworthiness. Based on your images, your clients will get a sense of how you operate.

Make sure your brochure matches your brand

A print brochure’s design can help express your brand’s identity: your values and ideas that people associate with your business. This is a representation of who you are and what you’re offering. When designing your brochure, make sure the text, images and colors make sense for your brand.

Write clear and compelling content

Using simple, persuasive language write about what your business/product. You should always write in the active voice and use strong action verbs to get your point across. By implementing this style of writing, you’re able to write shorter and more compelling sentences. When it comes to writing content think about it as an elevator pitch. If you had 30 seconds to explain your business to potential customers, what would you say? Is there a unique story behind your business? People tend to gravitate to stories so don’t be afraid to use storytelling to sell your brand image.

The Most Important Elements in Brochure Printing

Whichever industry it is you’re in, it pays to go for cheap brochure printing. Just because brochures are promotional materials which can be cheaply made does not mean that they are not effective in promoting your business. In fact, the opposite is true. When you use brochures along with business cards, postcards, banners, notepads, folders, envelopes and other printed items as part of your promotional campaign, you can streamline the look of your business. You can also enhance the image that you would like to project as a brand. When you add to this the fact that brochures can be made as high-quality promotional materials without having to spend too much, you can reach your advertising goals much more easily.

Now, if you are still in the process of having brochures printed out for your business, these are the elements that you need to pay close attention to:
• The headline
Just like newspapers or magazines, brochures should have a catchy headline. It should be succinct, well-written, yet still convey the message that you would like to impart.

• The body
Depending on the number of pages that you have on the brochure based on the fold, you can write a quite comprehensive body. Brochures have more space than flyers but less space than booklets, so make sure to use the space available as wisely as you can.

• The selling point
What’s your purpose in printing out the brochures in the first place? Would you like readers to learn about a new product or service? Would you like them to give you a call? Would you like them to visit your website? Based on the goal that you have, there should be a statement on your brochure which leads to it. For instance, if you would like them to visit your website, include a line like “To learn more about our line of new products, visit our website at www.ourwebsite.com.”

• Your contact information
You should also include your complete and up-to-date contact information when having brochures made.

• The quality of printing
For cheap brochure printing which does not scrimp on quality, hire companies like BlockbusterPrint.com. They can print out good quality brochures for you using the highest quality offset printing, without your having to spend too much for it.

• The overall design
Finally, make sure that the overall design captures the image that you would like to have for your brand. When you focus on these elements for cheap trifold brochures, you would have a promotional material that is worthy of being distributed to your existing and potential clients.

What are the Most Common Myths about Cheap Brochures?

If you’re a person walking down busy streets, you will usually ignore that person in costume who is handing over flyers or brochures for a restaurant or business opening. If the general public cannot even be bothered to read such promotional materials, does it mean that cheap brochures are not worth making at all? Not necessarily. Given the right venue, message, and method of distribution, you can actually make brochures work to your advantage.

To understand more about how brochures can help you reach your marketing objectives, let us bust a few myths about it:
• Customers do not read brochures at all.
One of the most common myths about brochures is that people cannot be bothered to read them at all. Although it is true that most will simply glance at your brochure and throw them in the trash if they’re not interested, there’s a certain percentage who will keep them for future reference. This is especially true if they think that they will need your product or service in the future. Those who are holding chiropractic practices, for example, would do well to have brochures printed out because it is one of the most effective ways to increase customers.

• Having brochures printed out is expensive.
There are many companies like BlockbusterPrint.com which you can rely on for help when it comes to printing out trifold brochures. Just because they’re affordable does not mean that they’re cheap – instead, you’ll get the best value for your money.

• It’s difficult to write the copy for brochures.
Of course, it will be difficult to write copy for brochures if you’re not a professional copywriter – so you can leave this task to the experts.

• It’s unethical to hand over brochures to your existing clients.
Finally, those who are in the chiropractic industry think that it is unethical for them to distribute brochures to existing clients or potential patients. This is not true at all, especially if what you are doing specifically works for your patients.

Those who are in other industries should definitely not hesitate to distribute brochures because they are the most effective way to inform customers about your business. With cheap brochures, you don’t have to spend a lot of money in spreading the word about your brand.

Why it Pays to Print Trifold Brochures when Planning a Funeral

The death of a loved one is an unfortunate event that everyone has to go through at one point or another. Despite the grief that family members are feeling, someone should take charge and plan the funeral. If the deceased had the foresight to make decisions regarding his or her own funeral, then planning the actual events after the death should be a bit easier. If not, all it takes is some organization skills and know-how of such events should push through.

Let’s take a deeper look at one aspect of planning a funeral, which is the service. For this, it pays to print trifold brochures which can be used as a program guide for the people attending the funeral service. The goal of the funeral service is to remember the deceased and relive the memories of the life that was. When having brochures made for the funeral program, there are a few things that you should keep in mind:
• Look for companies which specialize in making brochures. BlockbusterPrint.com is such a business, and they can print trifold brochures for you. The brochures are made using full color HD printing, and you can take your pick from many thick paper stocks, as well as semi-gloss or matte paper.
• When designing the trifold brochure for the funeral program, choose a theme that fits the personality of the deceased. Some examples are floral, nautical, military, landscape, faith-related or musical.
• Aside from the program itself, you can also incorporate photos of the deceased on the design of the brochure. It’s entirely up to you to decide how many photos and text to include. A basic rule that you can follow is: the more personalized the brochure, the better.

Follow these tips when you are moving on to the task of creating order trifold brochures for your deceased loved one, so that you can plan the funeral program accordingly.

How Printing Brochures Benefit You & Your Customers

No matter what the nature of your business is, you can always rely on brochures to provide you with the information that you need. This is precisely the reason why printing brochures should be one of the first tasks performed by entrepreneurs who would like to promote their brand. Brochures are used not just by travel-related service companies, but even by business selling a variety of products.

How Printing Brochures Benefit You

Brochures, as you may already know, are printed materials used for promoting a business or service. They are distributed to prospective clients, customers or business partners, or are simply made available to the public inside stores or offices. As a business owner, how can printing brochures benefit you? First of all, it can become part of your print promotional campaign. Unlike flyers which usually have limited space, brochures can contain quite extensive information. Look at one of those travel brochures so that you can have an idea about how comprehensive brochures can be in terms of information contained.

Aside from brochures, you can also print out envelopes, folders, letterheads, business cards, flyers and banners as part of your print promotional campaign. Another benefit of using brochures to advertise your business is that they are quite cheap. Unless you’re having a travel brochure made which should be in glossy, full-color prints, you can have HD full color brochures made at pretty reasonable prices. Doing so will allow you to make a great first impression to your customers.

How Printing Brochures Benefit Your Customers

Next, how can brochures benefit your customers? If they walk into your office, you can save time explaining your services or pointing out your products by handing them a brochure. Since brochures have many pages, you can give as much information as the customer needs about what you have to offer as a company. This benefits the customer in such a way that they can make an informed decision about the value of the product or service that you are offering before doing any kind of business with you.

As you can see, custom printed brochures will benefit both your business and your customers, so make sure not to skip it when doing your print promotional campaign.