Category: Brochures

Know Which Folding Type to Choose for Professional Brochures

Did you know that the “old-fashioned” type of marketing using printed materials still work, so  professional brochures are a must-have in any type of business? Sure, there are plenty of digital avenues that you can use to market your brand. But if you want to stand out in a sea of online advertising methods, especially in today’s business environment where customers have a very short attention span – something printed and tangible will truly make you stand out. This is precisely the reason why you should consider having brochures printed out. No matter the nature of your business, you can use brochures to effectively reach out to your target audience.

Get to Know Different Brochure Folding Types

 So you decided that brochures are an effective marketing tool, but you don’t know the first thing about them. The number one thing to add to your to-do list is to look for a company that specializes in printing brochures. Make sure that they have high-quality offset printers; different paper stocks to choose from; full color HD printing options; turnaround time; and excellent customer service.

Next, make sure that there’s a good balance of text and images on your brochure design. Consider your goal in printing out the brochures in the first place. Are you introducing your company to a new audience? Are you launching a new product line? Would you like to let existing customers know that your pricing has changed? Curate the content of the brochure in such a way that it can effectively fulfil your marketing objectives.

Based on the content, you can now choose the brochure folding type. Here are a few options:

  • Half foldbrochures are the most common. The paper is folded in half so you have four panels or pages to print the content in.
  • Trifold brochures consist of six panels, giving you more pages for content writing.
  • Z-fold brochures have the same number of pages as trifold, only they are different in folding orientation.
  • Single gate folding is perfect if you want to have a middle page that’s wider than the front and back cover.
  • Accordion folding has eight panels and when going for this option, make sure that you organize the content carefully to prevent reader confusion.

Other folding types include double parallel, double gate, roll fold, half then half, and half then trifold. With the help of brochures, you can effectively impart your desired marketing message to your target audience.

 

Brochure Printing & Marketing Tips to Live By

One of the biggest misconceptions that entrepreneurs have is that old school ways of advertising such as brochure printing is outdated and ineffective. Although digital marketing is cheap and in keeping with the times, it would definitely help if you can combine it with something “classic” like print advertising. In fact, it would make your brand stand out. Why? Since almost everything is digital these days, having something tangible – a brochure that customers can actually hold in their hands and read – is sort of a novelty. It etches the name of your brand into the minds of customers, and it complements your existing digital marketing campaign.

 Tips for Printing and Marketing Brochures for Your Business

 Now, if you have no idea about how to get started on brochure marketing, here are a few printing and marketing tips to live by:

  • Look for a reputable printing company that specializes in brochure printing.

There are many companies offering brochures print services out there, so choose one that’s right for you. Take your pick from digital desktop or offset printing – the latter produces more professional-looking results, although it can cost a bit more. Also make sure that the printing company has plenty of experience in printing advertising materials, and that they offer quality customer service. They should be able to assist you starting from the layout process to giving a digital proof of the design. This ensures that you will have an attention-grabbing brochure.

  • Talk about your brand, if you must, but focus more on your customers.

When thinking about the content of your brochure, determine what your goal is. If it’s to introduce your company to customers, then there’s nothing wrong in dedicating a page that indicates your company history, mission, vision, etc. But if your brochure is more marketing-oriented, you need to focus on how your product or service will benefit your customers. After all, they are the ones who will read your brochure – so the content should “speak” to them.

  • Organize the contents of your brochure.

Depending on the fold and size, the number of pages of a brochure ranges from 4 to 12. How will you organize the content in such a way that there’s a beginning, the main promotional pages, and an ending with a call to action? Make sure that the heading is enticing enough to prompt the customer to read through the rest of the content. Use words that are enticing but are still easy to understand. Focus on reaching your goal in printing the brochure in the first place.

  • Think of something that will make you stand out.

Lastly, think of an element that will make you stand out. It could be your folding option or the size of the brochure. How about an 11” x 25.5” brochure with double gate folding option, in a semi-gloss paper finish? The thicker the paper stock, the more impressive it will be. Again, you need to invest in high-quality offset brochure print service to come up with the exact type of brochure that you want – one that will help you achieve your marketing goals in no time at all.

How Brochure Printing Design has Evolved Over the Years

Similar to how television has evolved from black and white to colored and now, to smart TVs, brochure printing and other forms of printing advertisement have also evolved. Here, we will take a look at how this type of branding has evolved over the years, and how you need to print your own brochures now in order to promote your business.

 

A Quick Look at How Brochure Design has Evolved

 

As you may already know, a brochure looks like a mini-book or magazine. It contains information and pictures about the products or services you are offering. If you’re a business owner, you can definitely benefit from printing and distributing brochures with well thought-out designs and marketing copy.

 

So how did brochures look a long time ago? Here’s a brief glimpse:

  • In the 1940s, digital photography wasn’t born yet so there was heavy reliance on hand-drawn illustrations. If one or two photographs are included in a brochure, it’s black and white and the resolution is not that great. Also, colored printing was expensive during this decade so most printed materials are black and white.
  • In the 1950s, photography has greatly improved and the costs of colored printing went down, so brochures have become more colourful.
  • In the 1960s, it was pretty common to see colored brochures although old school hand-drawn illustrations and fonts were still used.
  • A decade later, brochures print has gone full-color because of the improvement in photography techniques. It has also become easier to layout printed materials and the costs of printing colored brochures have significantly gone down.

 

From the 1980s onwards, designing and printing brochures have become fully digital. Digital photography has evolved along with it, so it has become very easy to blend all these elements together. You just need to know how to come up with a strategic design that will appeal to your target market. You also need to include a call to action, as well as updated contact information for you to realize your marketing goals in the first place.

 

Today, when looking for a brochure print service provider, you even have the option to go with small desktop digital printing services or companies that use offset printing through huge printing presses. Offset printing presses deliver more professional-looking results, but there’s nothing wrong with going digital, either.

 

With the improvements in photography, printing, and layouting technology, there’s no doubt that brochure design has come a long way. Whether you prefer to use old school hand drawn illustrations or modern photography to make your brochure stand out, what’s important is to pay close attention to even the smallest details. Doing so will make you achieve your marketing objectives in printing the brochures in the first place.

Get to Know the Most Popular Folds for Professional Brochures

Professional brochures are an effective and non-costly marketing tool. Whatever type of product or service you’re offering, you can let customers learn more about it through brochures. If you are trying to build brand awareness, a brochure has enough space for you to include a brief history of your company, along with a short description of what you have to offer as a business. This is precisely the reason why you should include brochures in your print marketing campaign. Here, we will take a look at the most popular brochure folds that you can choose from if want to promote your brand using printed materials.

Top 5 Most Popular Brochure Folds

Before choosing between half fold brochures and trifold brochures, you must first look for a good quality printing company. Make sure that they offer offset printing using state-of-the-art printing presses, and that they have a variety of brochure sizes to choose from.

Next, here are the top five most popular brochure folds that you can go for:

  1. Half Fold

The sizes of brochures range from 4.25” x 11” to 11” x 25.5”. Your first option for any of the available sizes is half fold, which gives you four pages to work with. This is perfect for when you are introducing your company to clients and you want to give them a brief history of how your business started.

  1. Trifold

Trifold brochures give you six pages back and forth, which is plenty of space. This is suitable if you are introducing a new line of products and you want to incorporate images with descriptions on the brochure.

  1. Double Parallel

Double parallel-folded brochures have a total of eight panels. For this option, make sure to carefully plan how you will assemble or layout the pages. Should you place an image on the cover, or leave it for the backmost page? Incorporate a good balance of image with text so the brochure doesn’t read like a book – unless that is your intention in the first place.

  1. Single Gate

A single gate-folded brochure has one back-and-forth page which is twice wider than the front cover. It literally does fold like a single gate, and it gives you four narrow and two wide pages to use as a base for the brochure.

  1. Z-Fold

A Z-fold brochure looks like a letter Z when viewed from the top, giving you six pages to work with.

Other brochure folds include: double parallel, double gate, roll fold, accordion, half then half, and half then trifold.

 

 

 

 

 

Achieve Great Results when Printing Professional Brochures

Professional brochures and other printed materials are becoming an increasingly popular way to promote a business. Although email and other digital marketing methods are cheap and effective, launching a full-blast print advertising campaign will also deliver the results that you want. In fact, it has even more of an impact to the millennials because they are getting something that’s tangible instead of digital. This is just one of the many reasons why you should seriously consider including brochure marketing in your to-do list for your business.

How to Impress Customers when Printing Brochures

The good news is that there are many offset printing companies which specialize in creating high-quality brochures. If you do want to include brochures as part of your print marketing campaign, here are a few tips on how you can succeed in the task:

  • Come up with a unique selling point.

When writing the copy for your brochure, always think of your purpose. Come up with a unique selling point. Is the content something that’s interesting or beneficial to your target audience? Are you launching a new product line? Or do you simply want people to know how they can get in touch with you if they require your services? By determining your purpose in the first place, you can effectively create a suitable brochure design.

  • Think of a physical feature that will make your brochure stand out.

Next, what specific brochure feature do you think will make it stand out? If you’re launching a line of cosmetic products, half fold brochures with stunning colors and a detachable business card should do the trick. For trade shows, you can print trifold brochures that include a brief company history so people can learn more about how you got started in the industry. The fold and shape of the brochure are a couple of examples on how you can make the material stand out.

  • Pay attention to the small details.

Aside from the folding option, you should pay attention to even the smallest details when designing your brochure. What kind of paper stock should be used? Which size is best for a Z-fold brochure, for example? For the print, what size, color, and type of font should be used? If you want to incorporate images in the brochure, are the photos clear and professionally shot? Is there too much white space around the image or maybe too much text? Brochures are tangible so readers will notice even the smallest details once they pore over it.

All in all, brochures are an effective and cheap marketing tool that all business owners should take advantage of. Knowing how to effectively design one in the first place will help you achieve your print advertising objectives.

Which Layout Options Work Best when You Print Brochures

When you print brochures, business cards, postcards, menus, and flyers, you are in fact launching a full-blast print advertising campaign. Most people think that print is not effective anymore, but it cannot be farther from the truth. Combining a digital with a print advertising campaign will help you achieve maximum results for whatever goal you have set for yourself. This is precisely the reason why you need to pay close attention to detail when designing each and every printed product that you will use for the promotional campaign. Here, we will focus our attention on how to print professional brochures. Take a look at these printing tips:

  • Know what the purpose of the brochure is.

Are you introducing a new product or service? Are you establishing a new company so you would like clients to know how everything started, and what your goals are as a business? Would you like customers to attend an upcoming corporate event, or participate in a huge in-store sale? Based on your purpose, there is a corresponding layout and design that you can apply.

  • Look for a good quality printing company.

There are many companies that print brochures online , but not all of them are created equal. Digital printing companies will most likely use desktop printers, which may not necessarily deliver professional-looking results. If you want high-quality prints, go for offset printing which utilize high-end printing presses. Offset printing may be a bit pricier than digital printing, but the results are well worth it.

  • Choose a layout and design that will suit your company’s image.

Lastly, choose a layout and design that will appeal to your target market. If you’re introducing your company to prospective suppliers, clients, and customers, for example, go for a business brochure layout. This is structured and a bit formal – and may include the mission and vision of your company.

If you are introducing a new product or service, the layout should be that of a marketing brochure. This should include a lot of professionally-shot images that will appeal to your target market. The copy should be descriptive, and entice the readers to buy exactly what you’re offering. Other types of layouts are travel brochures, corporate brochures, design portfolio brochures, instructional brochures, financial brochures, and educational brochures.

Planning to Print Brochures? Layout Ideas You Can Borrow

When you print brochures, you want to make sure that you are getting maximum results. For this, it is good to determine what your goal is in the first place. Brochures are printed to introduce a company or a new product or service. They can also be used as a travel guide, as a form of advertising for an upcoming show, or to encourage parents to enrol their kids at a class or school. As you can see, brochures are quite versatile. So in order for you to reach your goal for printing the, you must know which layout option works best for you:

  • Corporate brochures

If you’re a startup company and you would like to introduce your business to potential customers, suppliers, and business partners, go for a corporate brochure layout. This would usually include your company’s mission and vision, as well as a brief description of the products or services that you are offering. Corporate professional brochures have a good mix of text and compelling images.

 

  • Travel brochures

Image-heavy, travel brochures are usually seen in airports and tourism offices. Targeting travellers or all ages, these printed advertising materials should encourage readers to scratch that itch to travel.

 

  • Advertising brochures

When you print brochures online and your goal is to advertise something, you need to design it in such a way that it appeals to your target market. If you’re selling beauty products, for instance, the color scheme and images must appeal to your main buyers – who could be females aged 18 and above. Also plan the assembly of pages – there should be an introduction, a brief description of what you are advertising, and a call to action in the end.

 

  • Financial brochures

If you’re selling insurance packages, go for a financial brochure layout. For this, use images, pie charts, and graphs which can be easily understood even by someone without a financial background.

 

  • Real estate brochures

If you are in the real estate business, you will naturally target single professionals or families who are looking for a property to buy – or sell. Just like corporate brochures, there must be a balance between text and image so that it will be easy to read.

 

Which among these brochures are you planning to have printed out?

 

Reach Out to Your Target Market when You Print Brochures

Do you know which businesses print brochures as part of their print advertising campaign? Almost all of them do – solo entrepreneurs, partnerships, freelancers, corporations, startups, and established businesses. Unlike what most people think, print advertising is not dead. In fact, it is getting a revival because most professionals have discovered that print is the perfect complement to digital advertising.

How to Target the Right Market with Brochures   

Next, as long as you know how to do it properly, you can reach out to your target market by printing out brochures. How, exactly? Here are a few tips:

  • Make sure that the design reflects the image that you want to project for your brand.

When designing professional brochures, it is best to make it look as if they are designed by, well, professionals. A client or a potential business partner can easily determine if your brochure was not laid out by a graphic designer, or is fresh out of a desktop printer. The quality is just not there because the results do not look professional. While you’re at it, make sure that the design of the brochure reflects the image that you want to create for your brand. If your target is women in their 20s and up, for example, which color scheme would appeal to them? What are the images that will grab their attention? The answers to these questions would be entirely different if your target market is young professionals looking for a house, or teens or tweens who do not have their own money to spend just yet.

  • Know where to distribute brochures to get maximum impact.

Unlike postcards which you can send by mail in bulk, brochures need to be distributed face-to-face. You can do so in events that draw big crowds, trade shows, or you can display these brochures in your office reception desk on in parts of your work area where there is plenty of foot traffic.

  • Look for a good brochure printing company.

Finally, look for a print brochures online that will deliver the best quality print. Digital printing companies are good but offset printing is even better. These companies use state-of-the-art offset printing presses to deliver professional results.

All in all, reaching out to your target market through brochures require a lot of planning because you must come up with a suitable design. After that, the right printing company will do the trick so you can distribute the brochures to your target audience with utmost confidence about the results.

 

 

 

 

Professional Brochures: How Can I Make My Brochures Stand Out?

You already know how important it is for you to have professional brochures printed out. It’s a cost-effective and efficient way of letting people know about the products or services that you have to offer as a business. But the more important question is: how can you make your brochures stand out? If all companies realize that printing a brochure is a cheap way to advertise their wares, what can they do to make those color brochures pop out? Read on to find out.

How to Make Your Brochures Stand Out

There is an entire rainbow of colors that you can use as a palette, and hundreds of design templates that you can utilize. But how can you customize the design in such a way that it will make someone take notice, pick up, and actually read your brochure? Here’s how:

  • By balancing the images and content.

One of the biggest mistakes made by those who are designing brochures is using too many images or using too much text. You don’t want the brochure to read like a book, but you don’t want it to be a photo album, either. There should be just the right balance of text and images, enough to make a reader want to flip through the individual pages.

  • By not overcrowding the brochure with too much information.

Again, don’t make the mistake of putting too many photos or text on the brochure. Leave enough white space to make a picture of a product stand out. Minimize marketing taglines, and use only the briefest summaries as a description of the image.

  • By having an eye-catching design.

While you’re at it, pay attention to the overall look of the brochure. Do the colors, font, images, background, and layout make up for a pleasant whole? When you look at the brochure, is it something that people will immediately associate with your brand? Make sure that the design is eye-catching and is something that appeals to your target audience.

  • By choosing a high-quality printing process and material.

More importantly, choose a brochure print service provider that will give you the best-looking print. There are many digital printing companies out there, but offset printing using state-of-the-art Heidelberg printing presses are better. One look and a reader will know if your brochure was printed poorly or not, so invest in good quality prints.

By following these tips, you can make people stand up and take notice of your brochures and actually read them – so that they can learn more about what you have to offer as a business.

 

Brochure Printing 101: What are the Folding Types Available?

When introducing a new product or service to your clients, brochure printing is the cheapest and most effective way to do so. Most people think that print advertisement is dead – but despite the digital age that we’re now living in, there is still a huge audience for printed advertising materials. You just know how to make the most out of your print promotional campaign.

If you are a new company, for example, and you want to introduce your brand to as wide an audience as possible, start by distributing flyers, brochures, and newsletters. Whenever you are meeting a potential client or customer, make sure that you have a high-quality business card with you. If you have a physical office, you can also print banners. During events, you can distribute notepads, letterheads, envelopes, and corporate giveaways with your company logo in it.

Different Folds for Different Folks

Now, let us focus more on brochure printing. Unlike business cards which only allow you to print out your business name and contact information, brochures give you a lengthier space to put all your information in. Using the previous example, if you are a new company and you want to introduce your brand to the business community in your area, you can place your business history, mission and vision in the brochure. You can also indicate which products or services you’re offering. To sweeten the deal, you can make the brochure double into a coupon code so that people can try out your service or product at a discounted price.

During the brochure printing process, there are different kinds of folds available. Perhaps the most popular is the bi-fold brochure, where the paper is folded in half. This results to four pages back and forth. Depending on the type of information that you would like to provide to the reader, you can use the first two pages to introduce your company – then the last two pages to tell the reader about your products or services. Make sure to include your business address and contact information on the last two pages.

You can also go for trifold brochures that result to six panels. With more number of pages, you must plan how you will assemble the pages to make the brochure more reader-friendly. Just make sure that there’s a balance between the text and the images, so that the pages will not look overcrowded with information.

Half fold brochures are similar to bi-fold with four panels or pages. Other folds include Z-fold, single gate, double parallel, double gate, accordion, roll fold, half then trifold, and half then half. Depending on the number of pages that you need, you can choose a folded brochure that will suit your promotional purpose perfectly.