Brochures – BlockbusterPrint.com Blog

Brochure Printing: Do people still print brochures?

What’s that you ask? The power of brochure printing for businesses? Oh, get ready to be enlightened.

Have you ever been handed a brochure at a trade show and it’s so awful, you can’t help but laugh? Yes, we’ve all been there. But let’s face it, those brochures that make you laugh, they stick with you. You remember them. That’s the power of brochure printing!

But wait, there’s more. Among the myriad of marketing tools, the humble brochure is the unsung hero.

Everlasting Impression: Unlike a fleeting online ad, a well-designed brochure is a physical object a customer can hold. It’s like a mini billboard that fits in their pocket. Can your Facebook post do that? I didn’t think so.
Credibility on Paper: Ever handed someone a business card and they look at you like, “Okay, so what?” A brochure, on the other hand, is like a handshake and introduction all in one. It says, “Hello, we’re legitimate. And here’s why.”
Your 24/7 Salesman: Even while you’re sleeping or binge-watching your favorite series, your brochure is out there, tirelessly selling your products or services. No need to feed it or give it breaks. It just… works.
Easy to Distribute: Hand them out at trade shows, leave stacks in local businesses, or even do a direct mail campaign. It’s like a tiny, paper ambassador for your brand.
Cost-effective: Compared to other forms of advertising, brochure printing is relatively cheap. So you can spend more money on important things like fancy office chairs or that espresso machine you’ve been eyeing.

So, the next time you’re thinking of ways to promote your business, don’t forget about the power of the humble brochure. It might just be the secret weapon you’ve been looking for. Now, isn’t that a funny thought? haha! Print brochures online with BlockbusterPrint.com

A Comprehensive Guide to Brochure Printing Services

Printing brochures is still an essential way of advertising any business. However, not every business has the time, the resources, or the expertise to create high-quality brochures. As a business owner, you might find it difficult to choose the right brochure printing service for your company, given the sheer number of providers that offer a wide range of services. If you want to know more about brochure printing services, then read on.

Why choose a brochure printing service?

Printing a brochure involves a lot of steps, including designing the brochure layout, selecting the right paper and ink, and choosing the right printing technique among others. By choosing a brochure printing service, you can save valuable time and money, while also ensuring the highest quality of printing. A professional brochure printing service will take care of everything, from design to delivery.

Questions to ask before choosing a brochure printing service

Before choosing a brochure printing service, you need to ask yourself several questions, such as the number of brochures you need, the design and the layout you want, and the budget you have for the project. Once you know what you want, you can ask the printing service provider some questions, such as the type of paper they use, the printing techniques they employ, and the delivery time, among others.

Types of brochure printing services

There are different types of brochure printing services you can choose from depending on your budget and your needs. Digital printing is a faster and more affordable option for smaller runs, while offset printing is a better choice for larger runs because it offers higher quality and lower printing costs per unit. You can also opt for specialized printing services such as foil stamping or embossing, which can give your brochure a unique touch and make it stand out.

How to make your brochure stand out

To make your brochure stand out, you need to invest in high-quality design and printing. Your brochure should reflect your brand values, and it should provide your customers with relevant and valuable information. You can also consider using high-quality paper, adding a unique texture, or incorporating a die-cut into your design to make your brochures more attractive.

Choosing the right printing service provider

When it comes to choosing the right brochure printing service provider, you need to consider several factors, including the quality of their work, their pricing, their turnaround times, and their customer service. You can check online reviews, ask for samples, and compare quotes from different providers to find the best one for your specific needs.

Conclusion:

Overall, a professional brochure printing service can help you create high-quality and visually appealing brochures that reflect your brand and attract new customers. By selecting the right printing service provider, you can ensure that your brochures stand out and provide your customers with valuable information about your business. So, take your time, ask the right questions, and choose a printing service that meets your specific requirements and budget. Contact BlockbusterPrint.com for all your brochure printing needs.

Takeout Menu Printing – Why it Matters More Now than Ever Before

With the COVID-19 pandemic changing the world as we knew it, restaurants have had to face multiple challenges. One of the biggest and most significant challenges restaurants faced during the pandemic was the closure of dining rooms. Due to this reason, most restaurants weren’t able to rely on dine-in service to keep their revenue streams flowing. Instead, they relied on takeout orders, online orders, and deliveries. In response to this change, many restaurants have had to redesign or modify their menus to cater to the new format of service. That’s why takeout menu printing has become more essential now than ever before.

Food Promotion & Picture Branding

When it comes to a restaurant’s takeout menu, printing can play a vital role in promoting your business and brand. Well-designed and printed takeout menus create a strong first impression with your customers and give an idea of what they can expect when they order food from your restaurant. Takeout menu printing can help make customers remember your restaurant, even after they’ve already received their food. Make sure that your takeout menus include all the information they need to order, including the restaurant’s phone number, website, address, and social media handles.

Restaurant Food Presentation Matters

The way you present your menu can make all the difference when it comes to encouraging customers to order from your restaurant. Updating your takeout menu with fresh designs, images, and updated pricing is an excellent way to appeal to your customers’ taste buds. They need to see what your restaurant has to offer, and an excellent, professionally printed menu can help draw their attention. Customers are more likely to continue ordering food from your restaurant if they can see what your restaurant has to offer visually.

To Go Menus Are An Cost-Effective Marketing Tool

Marketing tools that are cost-effective are crucial for small businesses, and takeout menus can serve as just that. By including your restaurant’s branding, promotions, and specials on your takeout menus, you can encourage repeat ordering from your regular customers and attract new ones. While other marketing mediums may be expensive, a well-designed and printed takeout menu can help accomplish a lot for your business at a relatively small cost.

Easy to Read and Use

Many customers may not visit your restaurant website or download your online menu. Instead, they may rely entirely on your takeout menus. That is why making them legible, easy to read, and use is key. It ensures that your customers know exactly what they are ordering, and there won’t be any confusion upon receiving their order.

Professional Look and Feel

Finally, one of the most significant benefits of takeout menu printing is the ability to present your restaurant in a professional way. Many customers equate the quality of a restaurant’s printed materials, such as takeout menus, with the quality of their food. In other words, a professional-looking takeout menu can communicate to customers that your restaurant is serious about providing high-quality cuisine. This will help ensure that customers continue to order from you time and time again.

Conclusion:

The pandemic seems to be an ongoing issue for most restaurants. While the future remains uncertain, one thing is for sure – takeout menu printing is more critical now than ever. It’s not only a vital marketing tool for your restaurant, but it’s also a chance to present your business in a professional and visually appealing way to your customers. By designing a well-crafted takeout menu, you can put your best foot forward, provide valuable information, and attract customers local and beyond. So go ahead and design/pick a layout, add your color scheme, logos and your restaurant specials, subsequent pricing and enjoy the profits. Contact BlockbusterPrint.com to help you make it work seamlessly.

How Premium Brochure Printing Can Help Boost Your Business Sales

In the digital age, we often overlook the power of print marketing materials. While online marketing has become the norm, print materials such as brochures remain a popular and effective marketing tool. Brochures can provide potential clients with useful information about your business, highlight your products and services, and leave a lasting impression. In this blog post, we explore how premium brochure printing can help increase your business sales.

Captivating Design
The design of your brochure is essential in grabbing the attention of potential clients. A professional design with high-quality images will help your brochure stand out from the competition. Premium brochure printing options such as high-gloss finishes, embossing, and metallic inks can add a luxurious touch to your brochure, making it more visually appealing to customers.
Credibility
A high-quality brochure printed on premium paper not only looks professional but also conveys a sense of trust and credibility. Clients are more likely to take your business seriously when you invest in quality marketing materials. A brochure printed on high-quality paper with a premium finish is perceived as more valuable and worth keeping.
Tangible
While digital marketing methods can be effective, they lack the tangibility of print materials. A brochure is a physical item that your potential clients can take with them, allowing them to revisit your business and its offerings. This tangible item makes your business more memorable and increases the likelihood of potential clients reaching out.
Reach a Broader Audience
Brochures can be distributed to a broad audience such as trade shows, direct mail campaigns, and in-store promotions. They are an effective way to showcase your products or services and reach potential customers you may not have reached through other marketing channels. A premium brochure printed on high-quality paper will leave a lasting impression and increase the likelihood of potential customers reaching out.
Cost-Effective
Compared to some forms of digital marketing, such as pay-per-click advertising, brochure printing can be more cost-effective. Brochure printing offers numerous benefits, including tangible marketing materials that can be distributed to a broad audience with a one-time printing cost. They can be helpful in generating leads without the need for a continuous advertising budget.

In conclusion, premium brochure printing provides numerous benefits that can help boost your business’s sales. A well-designed and printed brochure is an effective tool that can help you reach a broader audience, build credibility, and leave a lasting impression. With cost-effective printing options available, brochures should be a valuable addition to your marketing strategy. Don’t let digital marketing methods distract you from the power of print marketing. A professional and polished brochure is a valuable tool in today’s digital age. Visit BlockbusterPrint.com for all your printed brochure needs.

Reach Out to Your Target Market with Brochure Printing

Did you know that in the tourism industry, brochure printing is considered as one of the best ways to market places, hotels, destinations, and services to tourists? The minute that a traveler lands on a tourist destination, the first thing that he or she picks up is a brochure to learn more about the place. Brochures can have as many as 12 pages or panels, so you can include lengthy text and lots of images, if you want. This is precisely why many business owners still go for brochure printing. When used as part of a full-fledged advertising campaign, this is one of the best ways to reach out to your target audience.

Top Reasons for Using Brochures in Marketing

Next, what are the top reasons for using brochures in marketing? Here’s a quick look:

Brochures are easy to design and print.

You can simply look for an online printing company that specializes in printing brochures if you’d like to use it for your promotional campaign. When doing so, check on the type of printing equipment, printing process, and materials that they use. Design-wise, you can look for an online printing that allows you to use a design tool so you can easily create a layout for the printing of your brochures.

You can include as much information as you’d like in brochures.

Brochures come in the form of greeting cards, postcards, or foldable flyers. A half then trifold brochure will give you twelve panels or pages to work with, so you can include as much information as you’d like. Just make sure that there is a good balance between text and images so it will still be reader-friendly and not boring.

Brochure printing is budget-friendly.

A full color brochure can be made for as low as $0.21 per piece – as long as you put in the minimum quantity to order. Its affordability is yet another reason why brochure printing is a favorite among business owners who are looking for advertising options.

You can effectively reach out to your target market using brochures.

More importantly, you can use brochures to reach out to your target market and build customer trust and loyalty. By regularly mailing out or distributing flyers, you are marking your brand’s name in the minds of your customers. It’s even better if you will offer them something in return – like a promo code that they can use in store and include it in your brochures.

All in all, brochures are an excellent print promotional material that every business owner should take full advantage of.

Upgrade Your Promotional Plan with Brochure Printing

Digital ads may be all the rage these days, but you still cannot beat print advertising, specifically brochure printing. Unlike ads on a website which are clickable and can only be accessed in front of a computer screen or mobile device, a brochure is something that can be held in the hand. It is tangible so younger clients would find them a novelty, making your advertising efforts more effective. You can also use brochures as part of a complete print marketing campaign. Combine it with business cards, envelopes, notepads, postcards, and flyers – and you have a set of marketing materials to effectively promote your brand.

Now, what exactly is the appeal of brochure printing for business owners? First, no matter which industry it is that you are in, you can use these promotional materials to increase awareness about your brand. Brochures are super versatile so you can use them as menus, postcards, multi-page flyers, etc.

Second, brochures are quite easy to make. Determine the purpose of the brochure so that you can come up with a layout – but decide first which option you’d like. If you are using it for postcards marketing, for example, you can come up with a two-page design so you can print on the front and back of a postcard using thick paper stock. If you would like to use flyers and distribute them as sample menus for your restaurant business, then a Z-fold brochure might be the better option for you. When having brochures made, look for cheap printing services that specialize in brochure printing. Although you might be paying a reasonable price for each piece of brochure, the quality shouldn’t suffer to make sure to check on the printing equipment that the company uses.

Third, regularly distributing brochures to customers is a great way to establish customer loyalty. If you will use them as an introductory promotional material, make sure to follow up with a lengthier brochure that tells customers about your products and services. As your customers become more familiar with your printed materials, their awareness of and loyalty to your brand will be enhanced.

All in all, finding cheap printing services providers to create your brochures is the best way to boost your print advertising efforts.

More than Just Promoting a Business: Other Uses of Brochure Printing

Entrepreneurs, startup companies, and even big corporations use brochure printing to promote their brand. It is usually part of a complete print advertising campaign where different materials are printed and distributed to their target market for promotion. You can promote a new product or service, tell customers more about how your company started, or give them a preview of the benefits that they will enjoy when doing business with you. But did you know that you can also use brochure printing for purposes other than brand promotion? Here’s a quick list of its alternative uses:

Use them as event invitation cards.

Brochures can take on the form of postcards or multi-page flyers. By simply choosing a thick paper stock and extreme gloss paper, for example, you can turn brochures into invitations for events. It can be a corporate event, personal events, public events, etc. Online printing services offer super affordable rates for brochure printing so they’re cheap to make, too.

Use them as unique comic books.

If you are an artist who would like to promote your skills to graphic design or advertising agencies, for example, you can create a comic book which can be used as a sample of your artistry. Make sure to also include a short bio and your contact information, making the brochure double as a mini-resume.

Use them for corporate presentations.

Instead of the usual A4 paper, why not use foldable brochures when making corporate presentations? Unique and creative, this will surely capture the attention of your audience.

Use them as menus for distribution.

If you’re in the food industry, you can turn brochures into menus that you can distribute to potential customers. You can place a stack of foldable menus outside your restaurant for customers who are hesitant to walk in just to see the prices of the food items. You can also include one or two sample menus for takeaways or deliveries.

No matter what use you will find for brochures, it’s important to look for online printing services that specialize in brochures. See to it that they are using state-of-the-art printing equipment and high-quality paper stock. As you can see, brochures are super versatile, so you are bound to find a lot of uses for these printed materials.

Brochure Printing Basics

Brochure printing is a must-have part of any print advertising campaign. Combined with business cards, notepads, flyers, envelopes, postcards, menus, and similar items, you can reap lots of benefits from launching a full-fledged print marketing campaign.

So what are the basics that you need to know about brochure printing if you want your ad campaign to be a success? Here are a few things to remember:

Determine the purpose of your brochure.

Brochures can take the form of a postcard with print on the front and back, or a folded flyer where you can place eight pages of text and images. How do you decide which one to print? Know what the brochure is for in the first place. Are you introducing a new item in the menu? if yes, then a back-to-back postcard style brochure is your best bet. On the other hand, if you are introducing an entirely new business to potential customers, a lengthier six- or eight-page brochure will better suit the purpose.

Choose the material well.

Just like business cards, there are different sizes, folding options, and paper type that you can choose for brochures. For the finish, take your pick from medium gloss or extreme gloss paper.

Write good copy.

Based on the purpose of your brochure, come up with well-written content. The headline should immediately grab the attention of the reader. See to it that there’s a good balance between text and images. Wrap it all up with a call to action – indicate whether you want the customer to call you for more information, visit your website, or sign up for a program.

Order from the best online printing

Finally, look for an online printing that will give you the best value for your money. Make sure that they have state-of-the-art printing equipment so the quality of ink used will not easily fade. They should also give you numerous options for the sizes, folding type, material, and finish. Of course, also consider the per piece price and whether they offer quality customer service.

By learning about the basics of printing brochures, you can print ones to best represent your brand.

Highlighting the Design of Professional Brochures

Professional brochures can be used as an effective print marketing material. When you’re promoting a product or service, these handy brochures can be distributed to and be read by your direct target audience. If you’re offering beauty services, for instance, you can have half fold brochures printed out. The pages can include a brief history about your salon, the types of beauty services and products that you offer, and the brochure can even serve as a discount when presented in your place of business. Brochures can also be distributed at trade shows, out in the streets during a product launch, it can be included in mailers – the possibilities of how you can distribute them are practically endless.

Focus on Your Brochure Design!

With the marketing benefits and flexibility offered by brochures, it really is a must for you to have them printed out for your business. The first thing that you need to do is look for a good printing company. They should have the expertise in printing high-quality materials, as well as state-of-the-art printing presses.

Next, come up with suitable content for the brochure. If you decided to have trifold brochures made, there will be six panels or pages for you to fill up with content. Make sure to include high-quality images as well to break the monotony. Content-wise, see to it that the way that the material is written fits the image that you’d like to project as a company. Use language that’s appropriate for the market. A brochure for a law firm should use more formal language as compared to a brochure that’s targeted for teenage girls buying feminine products.

Based on the number of pages of the brochure, you can have a design laid out in such a way that the pages would not look too crowded. Remember that there must be a good balance of text and images. Highlight certain parts of the text in such a way that it will stand out to someone who does not have time to read the full content of the brochure – think of the way this is done in online and actual magazines.

Lastly, pay attention to even the smallest details of the brochure design. Make sure that the content is free from typographical and grammatical errors. Your contact information must be included. The colors text, and images used on the brochure should combine to a whole that matches your brand’s identity. By taking these things into account, you can print out brochures that will leave a lasting impression to your customers.

Professional Brochures: Need-to-Know Facts about Content Writing

In the process of printing professional brochures, there is more to it than just aesthetics. You might have 100 pieces trifold brochures printed in full HD color and thick, semi-gloss paper. But if the content is badly written, do you think that you will achieve your marketing goals? Not necessarily. In order for your print advertising campaign to be successful, there should be a good balance between text and image. The quality of the brochure itself is important as well, and you should pay close attention to the message that you want to impart to the reader.

Ways to Write Brochure Content

To make sure that you can effectively write marketing content for your brochure, here are a few ways to go about it:

Determine your marketing goal, and make the content revolve around that.

If you are newly launching a business, you need to tell people about how your company started, what your products and services are, and how they can benefit as customers by choosing you over other brands. If you are an existing business, you might want to print brochures to introduce a new product line. If you’re joining a trade show, you might want to use brochures to gain more following. Brochures are a truly flexible marketing material, so much so that you can use them to promote almost anything. When writing the content, keep your marketing goal in mind and make the content revolve around it.

Keep the content short but impactful.

While writing the content, you should also consider the number of pages that you need to use. If you think that you’ll have four pages of content, for example, you can have half fold brochures printed out. If you need to include a short page about your company history or mission and vision, go for an 8-age accordion fold brochure. Just remember that even if you have multiple pages, you must not crowd each page with so much content, that it becomes unreadable. Keep the content short but impactful, and don’t use any more pages than necessary.

Creatively use a play on words.

One example of creatively using a play on words is “A tab of gold, a pinch of foil”. This is used by BlockbusterPrint to market their line of metallic foil stamped business cards. You can apply the same technique to market products when writing brochure content.

Offer customers benefits.

As a final touch, you can include benefits for customers in the content. There can be a page which, when presented at one of your stores, can be used as a discount coupon. You can also include maps, detailed product descriptions, special offers, and similar useful content on the brochure.

By following these tips, you can effectively write content for your marketing brochure.