Also called pamphlets or leaflets, brochures are effective marketing materials that you should match with business cards, postcards, letterheads, and the like. Brochure printing in particular gives you more extensive space to let customers learn about the products or services that you offer. Let’s say that you are operating a small accounting firm and you want other businesses or working individuals to become your clients. With a 9” x 12” double parallel brochure, you have eight panels of paper to write your content in. This gives you plenty of space to let the readers know how you started as a company, what specific accounting services you offer, and what benefits they can enjoy from doing business with you. No matter what product or services it is that you offer, brochures are a must have because they serve as a primary source of information about your business
Characteristics of a Well-Designed Brochure
If you want to have a complete print advertising campaign, the first thing to do is look for an online printing shop that offers print services. Do your research and find out how long they have been in the business, what specific printed materials they offer, the type of printing process used, the quality of customer service offered, and the turnaround time. Narrow down your choices to three to four, then make an informed decision from there.
Now, before you even get in touch with a printing company, you should already have an idea of what the end product of the brochure printing would look like. To help you out, here are some characteristics of a well-designed brochure:
- It should have a catchy cover. Similar to books, the cover of the brochure is the first thing that readers see. If the design is not attention-grabbing enough, they might not bother reading the rest of the pages anymore.
- Its overall design should be user-friendly. Complicated folding options may be cute, but not necessarily practical. Go for traditional tri-fold, Z-fold, or half fold options. There should also be a good mix of text and high-resolution photos. Some people don’t like reading through blocks of text, so do not go overboard in writing the copy.
- The copy should focus on your marketing message, and there should be a call-to-action. Use easy-to-read fonts and the colors on the pages should pop. The content should also be well-organized so as not to confuse the reader.
With a well-designed brochure, you have a marketing material that will let people know what your brand is all about, and make them curious enough to take advantage of what you have to offer.
