No matter which industry it is your business is in, the one task that you should not ignore when creating a printed marketing campaign is to print folders. Folders make for great giveaway items during tradeshows. If you have clients or customers showing up at your office door, folders make for the perfect promotional/souvenir items. The more useful your folder is, the more often a person will carry it around – which means more exposure for your brand.
Now, how can you make sure that when you print folders, the quality is good enough to make a lasting impression to your target market? This is when it is a must for you to pay close attention to detail. Here are some of the most important factors to consider when having promotional folders printed out:
• Check on the quality of print and the paper used.
Your main purpose in designing the folder is to create a good impression to your customers. As such, the quality of the folder needs to be equally impressive. At companies like BlockbusterPrint.com, the quality of print is ensured through full color HD printing. As for the quality of paper, you can take your pick from super thick paper stocks with a high gloss, silk or matte finish. There are also three sizes to choose from: the standard 9” x 12” or smaller sizes like 6” x 9” or 5.25” x 10.5”.
• Include extra features to make the folder extra-useful.
Instead of having just a plain, two-sided folder, you can have ones with extra features made like one or two pockets at the inside, bottom part of the folder. You can also have CD or business card slits made to make the folder extra useful.
• See to it that the overall design of the folder is something that will boost the image of your brand.
At BlockbusterPrint.com, the folders are meticulously crafted for high-end presentation and have smooth cut edges. With custom printed folders which are professionally designed, you can boost the image of your brand and use the printed materials to inform your target market about your company, a new product or your line of services.
