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Looking for a Color Postcard Printing Service Provider? Here’s What You Need to Know

Should you go for offset or digital when looking for a color postcards printing service provider? This is just one of the many questions that you need to answer if you are planning to launch a print marketing campaign that includes postcards. To start right off, there are many digital printing services out there – but quality-wise, it makes more sense to invest in offset printing. This type of custom postcard printing uses state-of-the-art Heidelberg printing presses so in terms of quality, it offers way better prints than desktop digital printers.

How to Use Postcards as Part of a Marketing Campaign

Next, how can you use the process to print postcards online as part of your marketing campaign? Thankfully, in today’s digital world, print marketing is still effective – and cost-effective. Postcards in particular are a no-fuss way of presenting what you have to offer to customers, minus the big investment associated with other forms of marketing. If you want to effectively use postcards as part of your print advertising campaign, here’s how:

Use it to introduce your business to your target market.

If you are a veterinarian, for example, and you just transferred your clinic to a different community. You want to introduce yourself to the pet owners in the area. By mailing out or distributing postcards, you can let them know that your business actually exists. The postcard will surely get you initial inquiries and the more that you send them out, the more that pet owners will remember your brand.

Creatively create content for the postcard.

Using the same example as above, how can you creatively write content for the postcard? You can use the postcard as a way to remind owners of their pet’s schedule for vaccine or grooming. You can include adorable pet pictures on the layout – something that will put a smile to their faces.

Send postcards more than once!

Postcards can double up as holiday greeting cards. Ideally, you can send one or two postcards per month to customers throughout the year. This is a great way to develop brand recognition and boost customer loyalty.

Use postcards as a coupon.

All customers love coupons, so why not make your postcard double up as a discount card? People will be more than happy to receive one of these in their mail.

Use it as a way to introduce a new product or service.

Finally, you can use postcards as a way to introduce a new product or service that your company is offering. When doing so, include a call to action – a line that will make them give you call or browse through your website.

Postcard marketing is definitely a still effective marketing too, so come up with your own design, copy, and layout now.

All About Color Postcard Printing Service

No matter what the nature of your business is, color postcards printing service is something that you can use to your marketing advantage. Why? First, postcards are easily accessible. In today’s world where a customer’s attention span is so short, nobody would have the patience to read through an 8-page flyer – which they would only have access to after fussily opening an envelope. With a postcard, all the information they need to read is right there – so they can act upon the call-to-action immediately.

Second, postcards are very cost-effective. Brochures have to be distributed personally during events while mailers have to be mailed along with envelopes that preferably have letterheads. This will cost you more in the long run. Postcards, on the other hand, are straightforward, no-fuss, and will not put a huge dent on your marketing budget.

Third, postcards are very easy to design. They have more space than a business card but less space than a brochure or a flyer. This means that you can maximize the space that you have. In terms of design, make sure to use colors and font that fits the image that you want to portray for your brand. See to it that you are not overcrowding the space with too much information. While designing the postcard, also make sure to include your up-to-date contact information, and do not forget a call to action.

Fourth, postcards usually deliver fast results. If a customer is interested with what you have to offer as a business, you are bound to receive an inquiry phone call, a text message, or a message at one of your social media accounts. Such inquiries mean that you are effectively getting the message across.

Finally, there are many companies offering custom postcard printing services. You can take your pick from offset or digital printing services. For high-quality prints, the offset method is the better option because state-of-the-art printing presses are usually used. When you print postcards online, not only do you have an effective marketing tool, but you will also enjoy cost-related and many other advantages.

Familiarize Yourself with the Marketing Objectives when You Print Postcards

When you print postcards or any other printed marketing material, you should know what your objectives are for doing so in the first place. Are you looking forward to generating sales leads if you are in the real estate business? Would you like to introduce a new product or service to your existing clients? Do you want them to visit your store during specific dates because you’re holding a huge sale? Knowing what your goal is will allow you to more creatively – and effectively – come up with the design and content for the postcard.

What are Your Marketing Goals for Postcard Printing?

There are many companies that you can get in touch with when looking for one to print postcards online for you. Take your pick from digital or offset printing, and look for a suitable postcard size and material. But before you can have even one piece of postcard printed out, you must be aware of your marketing goals first. This way, you can relate your goal with how the content is written and the design is laid out. Here are some of the most common marketing goals for custom postcard printing:

For customers to pick up the phone and give you a call.

One of the biggest mistakes made by first time postcard marketers is selling their products right off the bat. Although you do need a call to action in the end, you want your customers to simply make inquiries about your products or services. Getting them to immediately buy your product using the postcard is a hard sell – something that you want to steer clear of. Once you got a customer to make inquiries or give you a call, you will know that they are interested. This is when it’s more acceptable to present your sales pitch.

For customers to recognize your brand and stay loyal to it.

The key to effective postcard marketing is repetitiveness. The more consistently you send them postcards, the easier they will recognize your brand. You can send them appointment reminders through postcards, holiday greetings, and reminders about an upcoming event. As they become familiar with your brand, they are bound to stay loyal to it as well.

For you to establish rapport with your customers.

Again, repetitiveness is key if you want to get results from your postcard marketing campaign. Ideally, you can send them postcards once or twice a month – throughout the entire year. This will help you establish rapport with them, and allow you to achieve any other marketing goals that you may have.

Wanna Print Postcards? Follow these Tips to Effectively Use them for Marketing

You are already on the right path if you are planning to print postcards as part of a print marketing strategy. Combined with business cards, letterheads, notepads, and envelopes, printed promotional materials are still effective in spreading the word about your brand.

Let’s say that you are in the real estate business. By simply looking for a company that offers custom postcard printing services, you can order a set of postcards and mail them out to your existing and potential clients. The postcard allows you to reach out to your target market; generate sales leads; introduce a new product or service t your customers; generate more traffic to your website; and boost customer loyalty.

Top Tips for Effective Postcard Marketing

As compared to mailers or flyers, postcards are an easy and effective marketing tool because they are not inserted inside envelopes. The less effort that is required for customers to read about your offer, the easier it will be for them to retain information. Print postcards online is also very cost-effective.

Now, just because postcards are easy to print out does not mean that you can simply choose a design and mail it out randomly to customers. To make sure that you will get the best results out of your postcard marketing campaign, here are a few tips to keep in mind:

Only mail out postcards to targeted customers.

If you are in real estate, you would be wasting money sending out postcards to those who are just out of college. Instead of randomly sending out postcards, put together a mailing list of real estate prospects. These can be put together on your own; or rented from a list broker or publisher of real estate magazines.

Mail, then repeat.

One postcard cannot be turned into an effective postcard marketing campaign. You have to mail one, repeat, then start the process all over again. Consistency is key here, and you can even turn postcards into holiday greeting cards to boost customer loyalty.

Maximize the space that you have.

Postcards have more space than business cards, but less space than flyers. As such, it is important to maximize the space that you have. Use professional shots if you want to have a background image. Make the text easy to read, and hire a copywriter if you do not have a flair for words. Do not overcrowd the postcard with too much information, and make sure to include your up-to-date contact information.

Insert a call to action.

Do you want customers to visit your office after reading your postcard? Would you like them to visit your website, or take advantage of an offer? Depending on your goal, make sure to write a call to action statement in the end.

Invest in first class mail.

Finally, invest in first class stamps because imprinted postage looks cheap – and is considered by many as junk mail. If you will invest in first class mail, you’ll even enjoy the advantage of having the “Return to sender” feature. This allows you to update your mailing list so you won’t have to pay for stamps for the same customer in the future.

Follow these tips to make the most out of your postcard marketing campaign.

Looking for a Business Card Print Service Provider? Here’s Why You Must Include Social Media

If you are looking for a business card print service provider, you are on the right path because it is very difficult to introduce your brand to a new customer without it. It may be an old school form of advertising, but it is as effective today as it was several centuries ago. Just imagine how awkward it must be if a potential customer asks for your office number and you have to read it manually to her so that she can save the contact information on her phone. Not only are you asking her to do all the work, but it makes you look unprofessional.

Fortunately, there are many ways for you to modernize the design of color business cards while still allowing you to foster human connection. One way is to incorporate your social media handles on your business card layout. Take a look at the advantages of doing so:

Social media makes it easier for customers to ‘find’ you.

Whether you have classic or plastic business cards, the fact that you are including your social media handles on your contact information makes it a lot easier for customers to find you. If you are a practically unknown name in the beauty industry, for example, but you have handmade products which you think women will really like – the first thing they’ll do is look you up on Instagram, Twitter, or Facebook. Instagram in particular is very visual so once they see gorgeous pictures of your products on the site, they are bound to tell their friends about it.

It’s a cheap and effective way of reaching out to your target audience.

There are practically no costs involved in creating the most popular social media accounts, so you get free advertising and exposure. It is also an effective way of reaching out to your target audience. The more likes your posts get, the more widespread your brand information will be.

You can get instant feedback about the products or services you are offering.

If you are offering a new product to your customers, you can use social media as a way to get instant feedback. You can create polls or survey, or posts which will literally ask them for feedback. To sweeten the deal, you can make commenting fun by giving freebies to those who will answer your survey questions.

Social media engagement builds trust and customer loyalty.

More importantly, social media engagement is one way to build trust and boost customer loyalty. Since your social media accounts are there for everyone to see, it makes it easier for your target audience to put their trust in your brand. They become more familiar with the products or services you’re offering as a company. They can also rely on these social media accounts as a way to easily get in touch with you.

As you can see, there are numerous benefits to including your social media handles as part of your contact information on your business cards, so have a set printed out for yourself right now!

Top 5 Designs for Your Next Business Card Print Service Order

There are dozens, probably even hundreds of options when you’re looking for a business card print service provider. If so, what will make your business cards stand out? It all boils down to design. Prior to that, you have to make sure to choose the right material and printing process. Take your pick from either digital or offset printing. With offset printing, you get up to eight times better quality than digital so if you want professional-looking prints, this is definitely what you should choose.

Take Your Pick from these Top 5 Business Card Designs

Next, when it comes to design, how can you make sure that your business card is eye-catching? With numerous options and templates available, the one thing to keep in mind is that the card should be a reflection of your brand’s image. The design elements should also work together, and appeal to your target audience.

To give you an idea about how to choose the perfect business card design for your business, here are our top 5 picks:

Put a twist on the classic.

There is absolutely nothing wrong in going with a classic business card design – but how about putting a twist to it? Color business cards with one-of-a-kind typography is one example. Since you can only squeeze in a minimal amount of information on the card, you can put the focus on a customized font. You can also go for a unique laminate that will give the paper a fabric-like effect: how about suede or silk? For something shiny, gold, copper, or silver foil can be laminated on paper to come up with a unique, glittery effect.

Be bold with your colors.

If the product or service you’re offering is geared towards a younger clientele, go for bold colors. Neon, a deliberate splash of paint on the card, a pastel color palette – opt for hues that will appeal to your target market.

Be edgy.

Instead of paper, why not go for plastic business cards? The see-through material will make the recipient of your card do a double take. Or, if you want the classic thick cardboard material, choose a rounded edge design.

Go eco-friendly!

Your chosen printing company should have an eco-friendly paper option. These are usually made from recycled material and the green-friendly theme is something that most of your customers will like about your brand.

From landscape to portrait.

Majority of business cards are designed with a landscape orientation, so why not go for portrait? The vertical orientation will give you more leeway to personalize your design. Just make sure that the information is still readable, and the text should not look too crowded – given the limited space that you have.

Aside from these five, there are many more business card designs that you can choose from, so make sure to choose a final design that will truly represent your brand.

Lend a Modern Touch to the Process of Printing Premium Business Cards

Why is it still important to print premium business cards these days? There is almost a sense of ceremony when you carefully hand over your business card to a client, supplier, or customer. If it’s a new client, you will give the card after introducing yourself. After the card is given, the deal is probably sealed with a handshake, a friendly smile, and lots of eye contact. Such a scenario enhances human interaction, something that’s becoming rarer these days. The result is that your customer will remember you more as compared to someone online whom he or she hasn’t even met. The human connection boosts trust and helps develop customer loyalty.

Adding a Digital Flair to Classic Business Cards

Now that you already have an idea about why in today’s digital age, it is still important to print business cards, what are the ways to add a modern flair to it? Here are a few ideas.

Go for laminated business cards with a metallic effect.

Copper, gold, or silver? When you order business cards online, you can go for ones with a metallic laminated effect. This will give an edge to your brand and make the cards look unique.

Rectangular or rounded corner?

Instead of a traditional rectangular edge, why not go for rounded edge cards? You can have the same standard sized cards but the rounded edge will make your business card stand out.

Paper or plastic?

Another way to modernize your business card is to use a unique material other than paper. Plastic cards with a see-through surface definitely look modern. Your contact information will still be printed on the surface of the card using ink and a printing process that’s suitable for the material.

How about using the back of the card?

Although most entrepreneurs simply leave the card of their business cards blank, you can actually utilize it if you want. You can print a full color logo, a clever marketing tagline, a brief description of the products or services you’re offering, or any other pertinent information that you would like to share to your audience.

Let your business card tell the story about your brand.

You may have already seen business cards with QR codes. These can be scanned using a smartphone, and the code can direct them to your website, or you can use them as promo codes.

Business cards are classic printed advertising materials but with these tips, you can add a modern twist to them.

Premium Business Cards: Modernizing the Classic

Thick, premium business cards are a classic printed advertising material that has been used by entrepreneurs for the longest time. They are still effective today and there is nothing wrong with sticking with a classic – but how about giving it a bit of a modern touch? Doing so will allow you to keep up with the ever-changing business environment while also reaching out to a younger clientele. Here, we will be counting down the ways by which you can modernize the classic business cards:

Order business cards online.

Instead of calling or visiting, you can simply browse through the website of your preferred printing company. There are two kinds of printers available: digital and offset. As compared to digital printing, offset printers are larger and offer up to eight times better print quality. When you order business cards online, you can upload your own design to the website. There are also printing companies which give you the option to download templates for free, or have a professional graphic designer check the quality of your own design. After the design is finalized, you can choose your size and material options, the speed of delivery, make the payment, and wait for the cards to be delivered straight to your doorstep.

Distribute business cards for a cause.

It’s important for business owners to be socially responsible. No matter how big or small an organization you are, you can volunteer or support a specific cause – and distribute business cards while you’re at it.

Go interactive!

If you want, you can incorporate a scannable QR code in the design of your card. Once the code is scanned, it will take the user automatically to your website, or give them special discounts for the products or services you’re offering.

Be creative when designing the card.

When you print business cards, it is very important to be creative in the design. You can customize your own font, incorporate your logo, use hand-drawn illustrations, or use rounded-corner instead of rectangular cards. Make sure to print the cards in thick paper that screams quality, and the print itself should be professional-looking.

By incorporating these modern twists in the design, you can come up with business cards that you will be very proud to hand over to your clients.

Steps to Follow when Designing Trifold Brochures

Are you thinking about ordering trifold brochures as part of your print promotional campaign? If yes, the good news is that there are plenty of printing companies available today. You basically have two options: digital and offset printing. Digital printing companies are everywhere, and as the name implies, they use digital printers to create half fold brochures, for example. There are also offset printing companies which use equipment like Heidelberg printing presses which are huge! Quality-wise, offset printing presses are six to eight times better so if you want eye-catching brochures, go for offset printing.

A Quick Guide for Designing Brochures

Next, what are the steps that you must go through when designing trifold or any other type of brochure? Here’s a quick guide:

Think about page assembly.

Accordion fold brochures have eight pages back and forth. If you will go for this folding option, how will you assemble the pages in such a way that there’s an order to it and it reads like a booklet?

Make sure that your copy is compelling.

What is your purpose for creating the brochure in the first place? Would you like people to learn more about how your business started? Or are you introducing a new product of service? Based on your goal, you can put a call to action at the end. The copy should be compelling, grammatically correct, free from typographical errors, and written in a style that appears to your target audience.

The photos should be professionally shot.

If people’s posts on social media are Instagram-worthy, so should the photos included in your brochure. To achieve this, you must have a set of images which are professionally shot. If you don’t have the budget for a pro photographer, at least use a good camera and nice lighting. Never use stock photography, which would ruin the professional look that you should be going for.

Choose the right color and design.

If you already have a logo, incorporate the colors into your brochure design.

Review your brochure design and make sure that all the elements work together.

Finally, make sure that everything about your brochure – from the colors to the font – all blend together to create a pleasant whole. The design elements should work together so in the end, you have a brochure that’s worthy of representing what you are all about as a company.

The Design History behind Trifold Brochures

How did half-fold, Z-fold, double parallel, and trifold brochures come about? Like business cards, brochures have long been used as a printed advertising material. Over the years, the technology behind printing and designing the brochures have improved. As technology advanced, so has the quality of printing and the method used in designing printed advertising materials.

How Brochure Printing has Evolved Over the Years

Here’s a quick look at how brochure printing has evolved over the past few decades:

1940s to 1950s

In the 1940s, brochures were mostly hand-drawn and printed in black-and-white. If there was color in half fold brochures, for example, the palette was limited. In the 1950s, some improvement was seen because it became easier to include photos in posters, business cards, and brochures. However, most of the design and color elements were still hand-drawn.

1960s to 1970s

This was when color brochure printing started gaining popularity. It was in the early 1960s that Kodak’s instant color photos were manufactured, making it easier to incorporate pictures rather than hand-drawn illustrations into brochure design. The following decade, full-color photography soared, making brochure designs more image-centric. From magazines to brochures, flyers, and similar advertising material, the advancements in photography and design technology made printed products much more colorful.

1980s to present

Fast forward to the 1980s, when computers were already being used to design almost anything under the sun. Although pen and paper was still utilized to create drafts of brochure designs, the improvement in technology has made it easier to design 12-page accordion fold brochures, for example. Desktop publishing significantly decreased printing costs – so those who need printed promotional materials do not have to spend so much money ordering full-color brochures.

Today, you can take your pick from brochures which are printed using digital printers or offset printers. Offset printing presses are huge machines but they do produce better quality than digital printers. Still, it’s entirely up to you to decide which printing method to use. As long as you have an effective, eye-catching design for your brochure, you can use them as a means to promote the product or service you’re offering to your customers.