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Print Postcards Online & Use it as a Way to Advertise Your Brand

If you are planning to print postcards online, you are on the right path when it comes to advertising because these cards are a truly effective marketing tool. Whether you’re offering a handmade product or a unique service to your customers, you can let them know about your brand with the help of postcards. Here, we will take a look at how you can use custom postcard printing as a powerful advertising tool to help spread the word about your business.

The Essentials of Postcard Printing

There are two types of printing process available for postcards: digital and offset. Offset printing is better in terms of quality, especially if Heidelberg printing presses are used. Perhaps the only advantage of digital printing is that it is a bit cheaper, and there are many digital printing companies operating today.

Next, in order for you to effectively use postcards in your advertising campaign, you must make sure that it is designed properly. Here are a few tips on how you can do just that:

Include your company information and logo on the layout of the postcard.

Postcards are a bit larger than business cards but smaller than brochures. This makes it ideal to use as a promotional tool and as a way for customers to know how to get in touch with you. When designing postcards, make sure to include your up-to-date contact information, business address, email address, and social media handles.

If you are including a coupon on the postcard, make sure that the coupon part is easy to tear off.

If you are using the postcard as a promotional tool, you can have one portion of the paper die-cut. The easier it is to tear off, the more enticed a customer will be to use it when buying a product or taking advantage of a service from your store.

Include an expiration date on the offer.

If brochures should have a call to action, postcards used as a marketing tool must have an expiration date. This ‘puts pressure’ on the customer to act fast – otherwise, they will not be able to take advantage of the discounted price or other benefit that you are offering as a business.

Learning about the basics of postcard marketing is one way to boost your sales and enhance the loyalty of your customers, so consider having a set printed for your business right now.

A Glimpse at the Usefulness of Rack Card Printing

You may want to use rack card printing as a way to promote your business. You’ve seen one of these long, eye-catching cards at theatre shows, trade events, conferences, and other occasions which attract a huge group of people. When an image on the card is compelling enough, these cards are even taken home as a souvenir by lots of individuals. With such usefulness, there’s no reason for you not to include rack cards as part of your promotional campaign.

Rack Card Printing Tips

So what are the things that you need to remember when having rack cards printed out? Take a look at the following tips:

Choose the right size and printing process.

If you want to print rack cards, you can choose from two sizes and two printing options. There are 3.5” x 8.5” cards as well as 4” x 9” cards. Both will fit most card containers or can simply be laid face up on a table during promotional events. For the printing process, you can choose from digital and offset printing. The latter offers better quality than digital, although it’s a bit more expensive.

How about the layout of the card?

Let’s use a Broadway show rack card as an example. On the upper part of the card is the title of the show. A brief description of the event in the middle along with an image or two, and a call to action at the bottom. For the images or illustrations, make sure that they are high-resolution and eye-catching. See to it that your contact information is up-to-date, and the call to action should lead the reader of the card to act on your offer. If you want them to give you a call, if you want to offer discounts, or visit your social media accounts for more information about your business, the call to action takes care of that.

Go for the option where the lower part of the card can be torn off and turned into a coupon or a business card.

Finally, for the 3.5” x 8.5” cards, there is usually an option to have the lower part torn off and turned into a business card. These are die-cut with a perforation in the portion where you can tear off the rack card to be turned into a business card or coupon.

True enough, rack cards make for a perfect complimentary item for your overall promotional print campaign.

Make the Most Out of Your Advertising Campaign through Rack Card Printing

Rack card printing, when combined with other printed promotional materials like banners, flyers, and brochures, make for the perfect advertising campaign for print. No matter what product or service it is that you are offering, you can always use these eye-catching cards to spread the word about your brand.

Things to Remember when You Print Rack Cards

Rack cards should have an eye-catching design, high-quality print, and should be made from good quality material. The more time you spend taking into account every aspect of these rack cards, the more desirable the results would be.

Take a look at some more things that you need to remember when having rack cards made:

Take design and color into consideration.

Rack cards are bigger than business cards but have lesser space than brochures. This means that you should make the most out of the available space you have. If you are in the food business, for instance, you can order 4” x 9” or 3.5” x 8.5” rack cards. Print a sample menu at the upper part of the card and your contact information at the bottom.

At offset printing presses, you even have the option to get the cards printed out in such a way that the lower or upper part of the part can be detached. This portion can be your business card or a discount coupon that customers can use. This creative way of merging two cards together: a business card and a rack card – makes the recipient of the card even more interested with that you’re offering as a brand.

Learn about your printing options.

Decide whether you want to go for traditional digital printing or the more high-end offset printing. If you want to impress customers, it is better to go for the higher quality print, especially if the company uses top-of-the-line equipment like Heidelberg printing presses.

Keep the overall look simple but still eye catching.

Lastly, make sure that the overall look of your rack card is simple yet eye catching. It may have more space than a business card but you still should not overcrowd it with too much information. See to it that the images are high-resolution and attention-grabbing. Don’t forget to include a call to action. This states whether you want customers to give you a call, visit your website, engage on social media, or take advantage of a new product or service you’re offering.

Keep these things in mind when printing rack cards, which you can use as a major part of your advertising campaign.

Business Cards Online: Mixing Old School with Modern Advertising

Did you know that ordering business cards online is a mixture of old school and modern advertising? With the ease by which entrepreneurs can use online advertising these days, it is quite refreshing to know that they can mix it with old-school promotional methods like print advertising. Here, we will list down the reasons why it still pays to look for a business card print service provider to order these tiny cards from.

Why It’s Important to Print Business Cards

If you own a business or if you’re a representative of your company, why should you order premium business cards? Here’s a quick list:

It establishes your authority as a business.

Owners of start-ups should definitely have a set of business cards handy to distribute to their existing or potential customers. Just imagine the bad impression you’ll leave if a possible client asks for your contact information and the first thing you do is haphazardly scribble your phone number on a piece of paper. Smoothly handing over a thick, well-designed business card will establish your authority as a business while also leaving a great first impression.

It’s suitable both for the smartphone and the old school generation.

Today’s market consists of millennials, gen-Xers, baby boomers, and those who are just getting their feet wet in the business industry. A business card with your contact information indicated will target all generations. For the younger audience, make sure to include your social media handles so they know how to look for your business name on Facebook, Twitter, and Instagram. Don’t forget to include your website!

It’s a powerful advertising tool.

During events that draw big crowds like conferences, seminars, employee events, and similar occasions, you can distribute business cards as part of your advertising campaign. It’s even better if you will include it with corporate giveaways like pens, tumblers, caps, mugs, flash drives, etc. These are inexpensive items that will mark your brand name into the minds of your target audience.

It helps increase your network of business contacts.

Finally, business cards are a great tool to help spread the word about your business and increase your network of contacts. A customer you give your card to may contact you for product orders or to ask for a service you provide in the future.

As you can see, business cards are an important part of being in the business industry, so have a set made for yourself right now.

Professional Brochures: How Can I Make My Brochures Stand Out?

You already know how important it is for you to have professional brochures printed out. It’s a cost-effective and efficient way of letting people know about the products or services that you have to offer as a business. But the more important question is: how can you make your brochures stand out? If all companies realize that printing a brochure is a cheap way to advertise their wares, what can they do to make those color brochures pop out? Read on to find out.

How to Make Your Brochures Stand Out

There is an entire rainbow of colors that you can use as a palette, and hundreds of design templates that you can utilize. But how can you customize the design in such a way that it will make someone take notice, pick up, and actually read your brochure? Here’s how:

By balancing the images and content.

One of the biggest mistakes made by those who are designing brochures is using too many images or using too much text. You don’t want the brochure to read like a book, but you don’t want it to be a photo album, either. There should be just the right balance of text and images, enough to make a reader want to flip through the individual pages.

By not overcrowding the brochure with too much information.

Again, don’t make the mistake of putting too many photos or text on the brochure. Leave enough white space to make a picture of a product stand out. Minimize marketing taglines, and use only the briefest summaries as a description of the image.

By having an eye-catching design.

While you’re at it, pay attention to the overall look of the brochure. Do the colors, font, images, background, and layout make up for a pleasant whole? When you look at the brochure, is it something that people will immediately associate with your brand? Make sure that the design is eye-catching and is something that appeals to your target audience.

By choosing a high-quality printing process and material.

More importantly, choose a brochure print service provider that will give you the best-looking print. There are many digital printing companies out there, but offset printing using state-of-the-art Heidelberg printing presses are better. One look and a reader will know if your brochure was printed poorly or not, so invest in good quality prints.

By following these tips, you can make people stand up and take notice of your brochures and actually read them – so that they can learn more about what you have to offer as a business.

Brochure Printing 101: What are the Folding Types Available?

When introducing a new product or service to your clients, brochure printing is the cheapest and most effective way to do so. Most people think that print advertisement is dead – but despite the digital age that we’re now living in, there is still a huge audience for printed advertising materials. You just know how to make the most out of your print promotional campaign.

If you are a new company, for example, and you want to introduce your brand to as wide an audience as possible, start by distributing flyers, brochures, and newsletters. Whenever you are meeting a potential client or customer, make sure that you have a high-quality business card with you. If you have a physical office, you can also print banners. During events, you can distribute notepads, letterheads, envelopes, and corporate giveaways with your company logo in it.

Different Folds for Different Folks

Now, let us focus more on brochure printing. Unlike business cards which only allow you to print out your business name and contact information, brochures give you a lengthier space to put all your information in. Using the previous example, if you are a new company and you want to introduce your brand to the business community in your area, you can place your business history, mission and vision in the brochure. You can also indicate which products or services you’re offering. To sweeten the deal, you can make the brochure double into a coupon code so that people can try out your service or product at a discounted price.

During the brochure printing process, there are different kinds of folds available. Perhaps the most popular is the bi-fold brochure, where the paper is folded in half. This results to four pages back and forth. Depending on the type of information that you would like to provide to the reader, you can use the first two pages to introduce your company – then the last two pages to tell the reader about your products or services. Make sure to include your business address and contact information on the last two pages.

You can also go for trifold brochures that result to six panels. With more number of pages, you must plan how you will assemble the pages to make the brochure more reader-friendly. Just make sure that there’s a balance between the text and the images, so that the pages will not look overcrowded with information.

Half fold brochures are similar to bi-fold with four panels or pages. Other folds include Z-fold, single gate, double parallel, double gate, accordion, roll fold, half then trifold, and half then half. Depending on the number of pages that you need, you can choose a folded brochure that will suit your promotional purpose perfectly.

The ABCs when Printing Rack Cards

Rack cards are an effective marketing tool that you will usually see in hotel lobbies, resorts, movie theatres, spas, and similar business establishments. These elongated cards usually have eye-catching images that feature the product or service that the company offers. If it’s a rack card for a spa, for example, you will see the image of a woman lying on her back with black stones on her back, looking utterly relaxed while getting a massage.

Along with the image, there is a list of the services offered by the spa – plus the prices or a brief description of the service. Doesn’t it make you want to get a massage, too? Such is the effectiveness of rack cards: it makes you want to take advantage of whatever is being offered by the business. If you’re an entrepreneur, this is something that you would also want to use to your advantage.

Print Rack Cards with these ABCs in Mind!

Now, what are the things that you need to keep in mind during rack card printing? Here are the basics:

Attract your target audience.

When you print rack cards or any other printed promotional material, always keep your target audience in mind. If you’re a legal firm, you wouldn’t print a rack card with a neon background and a fun font. You want something that’s elegant and befitting your establishment. Those who are on the creative industry, however, can go all out in creating unique, colourful content that would appeal to their target audience.

Build up your brand.

Next, make sure that the overall look of your rack card suits the image that you would like to create for your brand. Incorporate your logo in the design and make sure to include your up-to-date contact information. Be careful not to overcrowd the pages with too much information, though.

Consider adding unique features like coupons or business cards to the rack card.

Finally, consider adding a detachable coupon or business card onto the layout of the business card. This is especially important for those who are introducing a new product or service to their clients.

With these key principles in mind, you can design a rack card that will truly represent what you are all about as a brand.

Top 5 Things to Remember when Printing Rack Cards

Rack cards are usually seen at Broadway shows, movie theatres, plays, restaurants, and other business establishments. Unlike business cards which can only indicate your contact information, there is more space for you to “talk” to your customers using rack cards. How you get your message across is entirely up to you, but these cards are truly an effective and budget-friendly way to market the service or product that you’re offering.

Top 5 Rack Card Printing Tips to Keep in Mind

Let’s say that you decided to have a set of rack cards printed out so that you can distribute them during a trade show that you’re participating in. What are the things that you must keep in mind when you print rack cards? Here are our top tips:

Look for a good printing company.

You can choose between digital and offset printing companies. Digital printing is cheap and common, but the quality is not at par with offset printing. If you want something that will leave a lasting impression to your readers, go with offset printing.

Do not overcrowd the card with too much information.

Rack cards are available in two sizes: 4” x 9” and 3.5’ x 8.5”. Unlike lengthier brochures and flyers, this does not give you too much space to work with – so maximize the space that you have available. However, do not make the mistake of overcrowding the card with too much information. Not only will it be an eyesore, but it will be difficult to layout and read.

Let the image and content deliver your message.

If you’re in the food business, make sure to include one or two drool-worthy images of an item that you have on your menu. The pictures should be professionally shot with good lighting, while the copy should be on point when it comes to delivering the message.

Make sure that the overall look of the card suits your image as a brand.

Use complementing colors that match the logo of your business. Once the layout is finished, review the overall look of the rack card. Is it eye-catching enough? Is it a printed product that you will be proud to distribute to your customers? If the answer is yes, then you would have fulfilled your marketing objective.

Consider having a rack card with a detachable business card.

Finally, consider printing our rack cards with a portion that’s a detachable business card. This double purpose printed advertising material will save you money, can be a conversation starter, and is something that your customers will truly appreciate.

Have a Fabric-Like Feel to Your Contact Info with Suede Business Cards

One of the many ways that you can make your business stand out is through suede business card printing. This is a type of a premium business card which has a special laminate to achieve that fabric-like feel to the material. Here, we will take a look at the difference between this and another type of business card with a fabric-like texture: silk.

Suede versus Silk: Which Laminate Suits Your Design the Best?

Before delving deeper into the differences between silk and suede business cards, why does it pay to invest in premium business cards in the first place? Unlike cards which are haphazardly printed on thin cardboard, thick, luxurious cards with high-quality print will leave a lasting impression to your customers. Whether you’re looking forward to building a solid clientele or if you would like to add to the number of customers that you already have, distributing high-quality business cards is the way to go.

Now, if you would like to have that fabric-like feel to a business card, how can you take your pick from silk or suede laminate? Here’s a quick comparison of the two:

Silk business cards

These have almost 60% the thickness of a regular business card, making it feel extra-luxurious to the touch. Under typical lighting, the finish of both silk and suede cards may appear identical – but under bright lights, silk has a bit more of a reflection than suede. This is not a bad thing at all, because your final choice depends on the color palette you’re using.

Suede business cards

A suede laminated business card has 70% the thickness of a credit card. As compared to silk laminated cards, it has a slightly less reflection under bright lighting conditions, making it perfect for designs with a deeper, darker hue. If you have a black-and-white card and you want the black to stand out, for example, you can go for suede instead of silk laminate.

tnNo matter which type you end up choosing, silk or suede laminate makes for the perfect business card material so that it feels and looks luxurious.

What is the Typical Size of a Set of Suede Business Cards?

You’re looking for a company that specializes in suede business card printing but you have no idea where to start. Which steps are you supposed to take? How can you make sure that you’re getting your money’s worth? How can you ensure that you are on your way towards having an effective print marketing campaign? It all boils down to the printing company that you will choose.

There are many digital printing companies out there that use desktop printers but if you want to have a batch of premium business cards printed out, it’s better to go for offset printing. These make use of huge Heidelberg printing presses which produce high-quality prints that will impress the heck out of your customers. It may cost a bit more, but the investment is well worth it in the end.

Should You Go for Standard or Non-Traditional Sized Business Cards?

Next, which size should you go for when printing suede or silk business cards? Should you go for standard-sized ones or one that are a bit non-traditional? First, here are your options:

5” x 2”

If you already have a stack of business cards, you will notice that majority are sized 3.5’ x 2” – with landscape orientation. If you want to stick to the standard, you can have silk or suede business cards printed out with these sizes. But you can make them stand out by ordering for a round-edged set, or designing cards with a portrait instead of a landscape orientation.

375” x 2.125”

In Europe, business cards are a bit larger than standard-sized cards. If you’re running your business in this part of the world, you might want to consider having a set printed out in this size.

2” x 2” or 2.5” x 2.5”

Another way to make your business cards stand out is by going for square business cards, which measure either two or two and a half inches on all sides. If your business is on the creative side, this is an excellent choice.

5” x 3.5” or 1.75” x 3.5”

There are also mini business cards which are a lot smaller than the standard-sized cards. When going for these sizes, however, keep in mind that you will have an even smaller space to work with – and you don’t want to overcrowd the card with too much information. At most, you can indicate your business name and contact number – there might not be enough space for your address and a marketing tagline, unless you decide to also use the back.

Although standard sized cards are always popular, it’s good to know that there are other sizes available for those who want to make their business stand out.