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Revealing How Takeout Menu Print is Designed to Make Customers Order More

When designing a takeout menu print, did you know that restaurant owners actually employ tricks to make customers order more? The same thing holds true when you’re looking at a menu for a sit down dinner at a fine dining restaurant. From the lighting to the music playing – that makes you want to order wine – to the way that the menu is designed, all these are cleverly designed to make you spend more. Still, they all blend together to enhance the customer dining experience, so it benefits both the diner and the restaurant owner.

Now, when it comes to to go menu printing, what are the tricks used to make customers want to order more? Take a look:

The takeout menu is designed to limit your options.

If you’re in the food business yourself, you can print pizza menus, for example, in such a way that the menu is limited. Keep in mind that customers want something that can be quickly whipped up in your restaurant kitchen, so keep those difficult to prepare items off your takeout menu. You should also give customers options which are not too limited, but not too much that they feel overwhelmed. Seven to ten items of whatever fare you’re offering is a good number.

The high-profit menu items are highlighted.

To make customers order more, menus are designed in such a way that the high-profit menu items are highlighted. Chinese restaurants always include egg rolls in their takeout menu because it’s high-yielding, a crowd favorite, and is easy to prepare. Keep this in mind when designing your own takeout menu.

They eliminate the dollar sign.

Whether they’re dining in or out, customers do not like looking at dollar signs because it signifies that they are spending money. Although this is exactly what they’re doing, it is better to eliminate the dollar sign altogether. Also, 9.95 or 9.99 looks less expensive than 10.00 – so use those numbers to your advantage when designing the menu.

The names of the dishes are well thought out.

Finally, make a diner feel curious by including interesting dish names in your takeout menu. If you’re a mom-and-pop diner, use the name of the recipe owner as the dish name – something like Papa Luccio’s pizza or Granny’s Tomato Soup.

By applying these tricks in designing your takeout menu, you can boost your profit and make customers feel satisfied with their ordering experience.

Takeout Menu Print Tips: Cleverly Design Your Menu for More Profit!

If you want to increase the profit of your food business, you definitely have to consider designing and creating a takeout menu print. These days, people are always in a hurry and they want everything to be instant. Even when it comes to food, they want to be able to order something that you can whip out quickly. It’s a bonus if the presentation of the food looks Instagram-worthy. So if you haven’t already done so, it is a must to look for a to go menu printing service provider. Not only will it boost your sales, but it will make customers appreciate your food business even more.

Here, we will take a look at how you can cleverly design your takeout menu to earn more profit:

Only include quick-to-make items in your takeout menu.

People opt for takeout because it’s quick and convenient. If it takes you more than fifteen minutes to whip up a dish that’s included in your to go menu, how frustrated do you think a hungry diner would feel? If their first experience ordering food from you is less than stellar, chances are they will not be a repeat customer. On the other hand, by simply including quick-to-make items on the menu, you can rest assured that a customer leaves with a pleasant experience and will have repeat orders in the future.

Do not overwhelm the customer with too many choices, or give them very limited options.

If you only have three or four flavors when you print pizza menus, for example, you are giving customers very limited options. Having twenty flavors, on the other hand, might make it difficult for them to choose. Based on studies conducted by Bournemouth University, fast food diners want only six items per category on the menu while for fine dining establishments, six to ten options are ideal.

Include a few mouth-watering pictures, placed strategically on the menu.

People are very visual, so make sure to strategically include two or three mouth-watering pictures of dishes that are included in your takeout menu. Also, make sure that the layout is easy to read. If you want to highlight a dish that’s profitable but easy to make, put its name in a box or change the font color and size.

Use exotic, interesting, or foreign-sounding dishes on the menu.

Finally, make your takeout menu unique by adding a few dishes with interesting names. Mama Giuseppa’s pizza, or Suppli which is rice balls in Italian both make for intriguing options and can establish rapport between the customers and the order taker.

Follow these tips when designing your takeout menu and watch your profits soar quickly!

Cross Out Print Postcards from Your Direct Mail Marketing To-Do Checklist

When you print postcards, you are essentially doing direct mail marketing. Direct mailing is done by business owners where they send postcards, letters, and similar printed promotional materials. They target past, existing, and potential customers, or fellow business owners. For customers, they send the printed materials to a specific neighborhood while the business owners could be suppliers or potential business partners.

Should you decide to print postcards online to make it part of your direct mail marketing campaign, what are its benefits? Here’s a quick list:

Direct mail marketing enhances the customer experience.

Let’s say that you own a salon. As part of your direct marketing campaign, you can send postcards to your existing and potential clients. You can make the postcard double as a coupon so that whoever receives it can bring the postcard to your salon for a discount on a specific service. The process does not stop there. To establish customer loyalty, you can send postcards to the same group of customers during the holiday season. The more consistent you are in your direct mail marketing efforts, the more appreciative your customers would be.

It’s a great way to receive a lot of phone calls – which you can turn into a sale.

Here is a different example. If you are in the real estate business, you need to send postcards to a targeted set of individuals. For this, you can acquire a list from brokers – so you can be sure that you are only sending postcards to those who are interested in buying or selling property. The purpose of the postcard changes here because you will not necessarily get a sale – but the lead will turn into phone calls or inquiries. This is what you can turn into a closed sale. It’s entirely up to you to decide how to design the postcard, but make sure to include a call to action for the recipient to give you a call or visit your website.

There’s a higher response rate.

Studies by the US Post Office indicate that there is a better response rate when a potential customer receives something tangible like a postcard – as compared to simply seeing an online ad. Even millennials, despite being practically raised with tablet computers on their hands – actually look forward to receiving direct mail. This captures their attention and is something that you can turn into a lead or a sale.

When looking for a color postcard printing service provider, go for something like offset printing which produces better results than digital printing. By crossing out postcard printing from your direct mail marketing checklist, you will get great sales results.

Know Your Objectives when You Print Postcards

There is a reason behind every business decision that you make, one example of which is when you decide to print postcards. It could be part of your overall print advertising campaign. You might consider it as a method for preselling. Postcard marketing is also an effective way of having existing and potential customers get in touch with you – a step that you can easily turn into a sale.

When combined with powerful digital marketing techniques, it will be very easy for you to spread the word about your products or services using postcards. Here, we will focus on the objectives that you must be aware of if you are crossing a task like print postcards online from your to-do list.

How to Include Postcards in Your Print Marketing Campaign

When looking for a color postcard printing service provider, you must know why there is a need to print postcards in the first place. Here are a few questions to ask yourself to determine what these objectives are:

Who is my target market?

You won’t be sending pet vaccine reminder postcards to homes within your neighborhood without pets – because you will just spend money on printing and stamps unnecessarily. With postcard marketing, you want to get targeted results, which is why it’s important to determine who exactly your target market is. If you’re in the real estate business, for example, get a mailing list from a licensed broker. This way, you will only be sending the postcards to those who do have a need for your services.

What is my marketing objective?

Postcard marketing does not necessarily lead to sales. Instead, it can generate leads, inquiries, and phone calls for you – which you can turn into a sale. Other objectives of postcard marketing include: preselling, creating awareness about your brand, establishing rapport with your customers, and building loyalty.

How can I ensure the success of my print marketing campaign?

For your postcard marketing campaign to succeed, you must have impressive, high-quality postcards printed out. Make sure that the copy is enticing and has a call to action. As mentioned earlier, you should send the postcards only to a targeted audience. The most important thing is to be consistent. Sending postcards is not just a one-time thing, you need to do it consistently and creatively. Doing so will boost name recall and make your existing customers trust you while also earning their loyalty.

By learning what your marketing objectives are, you can come up with a postcard marketing campaign that will help you realize your goals as a business.

Use Your Creative Juices when Ordering Business Cards Online

When ordering business cards online, you should definitely use your creative juices to make your card stand out. There are many companies offering digital and offset printing for all your printed advertising needs. This makes it easy to go through the process of looking for a suitable business card print service.

However, the challenge lies in designing a card that will make your brand or name as a professional stand out. Check out our list of ideas on how you can creatively order premium business cards:

Go for the not-a-stickler-for-rules business cards.

Thin linen business cards with an elegant typeface are typical, so which card are you supposed to have made if you want to stand out? How about a puzzle business card? Make it look like part of your corporate giveaway. Once the puzzle is solved, it should have a picture of your company logo. This is a quirky yet effective way of spreading the word about your brand.

Another idea is to have an origami design on the card. It can be two or three dimensional. The unique, delicate shape will leave a lasting impression to the recipient of your card. Using out-of-the-box materials is another way to make your business card stand out. Metal and even wood business cards are becoming increasingly popular.

How about smaller than usual business cards?

Edgy, odd, non-traditional – mini business cards are also being embraced by entrepreneurs. The typical card is sized 2” x 3” – and anything smaller than that is considered a mini. You can go for square 2” x 2” cards for a non-traditional look or a gum-sized card where your contact information is printed out. The only problem with this type of a business card is that they do not fit into wallets or purses, and can easily get lost in a large handbag.

Traditional-sized but still a standout

Finally, if you want to stick to the 2” x 3” business card, go for a non-traditional material, laminate, or design. Same-sized cards with rounded corners will give you that stand out factor. Or, look for unique laminates like a metallic foil – or take the completely opposite route with velvet- or silk-like laminates which leave a fabric effect on the paper. You can also go for see-through plastic cards or neon-colored cards.

There are dozens of ways for you to stand out when having business cards made, you just need to look for a creative way to make your brand stand out.

Is there Still a Need for a Business Cards Print Service Provider?

In today’s business environment, some doubt whether there is still a need to get a business cards print service provider. They might argue that it’s all about videos and social media now – so if your form of advertising is not online, you should not even bother with it. But is this true? Is there no need for traditional print advertising anymore? Not necessarily. There are still numerous benefits to having thick, elegant business cards. Read on to find out what these advantages are.

Why It Still Pays to Print Business Cards

If you want your brand or your name as a professional to be remembered by your customers – existing or prospective – then you definitely need to invest in high-quality business cards. Here are the reasons for doing so:

The ceremony behind handing over a business card harnesses human-to-human connection.

There’s absolutely nothing wrong in maximizing the use of technology. The downside is that real human connection gets lost along the way. This is one of the reasons why it still pays to invest in business cards. There’s almost a ceremony when you hand over a business card to a prospective customer or client. You fish out the card from your wallet or from its container, then carefully hand it over to the other person. There could be a shaking of hands, a smile of acknowledgment, or just a simple nod. These gestures mean that you have established yet another business contact. This makes the recipient of your card less likely to forget about your name or brand.

You can use your business card as a tool to make your brand stand out.

It’s all about image these days, and business cards are a great tool to make your business stand out. Instead of thin linen cards, you can go for laminated, rounded corner business cards. If you want to have something with a more luxurious feel to it, order a set of traditional-sized silk business cards. Combine it with a design that mirrors the image that you’d like to portray as a brand, and you are all good to go in making your brand stand out.

It’s a cheap but still effective form of advertising.

Finally, business cards are an inexpensive but still effective form of print advertising. When you combine it with flyers, brochures, notepads, letterheads, banners, and notepads, you can launch a promotional campaign that will help spread the word about the product or services you’re offering as a business.

How a Business Cards Print Service Provider can Help You Put a Face to Your Brand

If you are on the lookout for a business cards print service provider, you are definitely on the right track. Despite the prevalence of social media and online advertising these days, it still pays to rely on the old school method of giving people your contact information by distributing business cards. Premium products like silk business cards are especially impressive. Once a customer receives this or something unique like rounded corner business cards, they are more likely to remember your brand name and what your business is all about.

Exactly How can Business Cards Help Put a Face to Your Brand?

So how, exactly, can these tiny 2” x 3” business cards help put a face to your brand? Here are the top ways:

Business cards establish the legitimacy of your business.

Which type of information is printed on a business card?

Business name
Business address
Telephone number
Email address
Social media handles (Twitter, Facebook, Instagram, etc.)
Your official website

People want to have all these information on hand and once they learn what you are all about as a business, they will see you as a legitimate business – and maybe even an authority in your field. Most people become dubious when they can’t find you online, so it is important to also include your website, blog, and social media handles when having cards printed out.

They can be designed to target both the young and older clientele.

What product or services are you offering to your customers? If you are targeting young women who are between a certain age range, you can have your business card designed in such a way that will appeal to them. You should pay attention to even the smallest details like the font, the colors used, and the overall design. Make sure not to overcrowd the card with too much information. In the same vein, you can opt for a more elegant, traditional design if your target market are the older folks.

The more creative the design of your card is, the more likely it is to be shared.

Traditional business cards are rectangular and sized 2”x 3”. If you want your card to stand out, you can go for unique materials like a gold or silver foil laminated card. Plastic cards or rounded corner cards also make for a creative design.

All in all, business cards help establish the legitimacy of your business operations and put a face to your brand.

The Basics of Business Card Printing

Business card printing is a cheap yet effective way to market your brand. Whether you’re manufacturing a product or offering a service, it will help spread the word about your brand, legitimize your business in the eyes of your customers, and help you achieve your most immediate business goals.

But how exactly did the process of distributing business cards start? They used to be called trade cards, and were utilized as a form of advertising and sort of a map system in 17^th century England. From there, the popularity of trade cards soared and they were used to promote everything – from formula milk to patient medication. Trade cards indicated the name of the business, its products, business address, and contact information. Nothing much has changed from trade cards to business cards – they are still being used as a form of print advertisement up to this day.

Now that you already have an idea about the history of business cards, let us take a quick look at the factors that you need to consider when looking for printing service:

The cost and quality of service

There are two types of printing service available: digital and offset. As compared to digital printing, offset printers offer six to eight times better quality – so it pays to invest in this type if you want to get good quality prints.

The design and layout of the card

Of course, you also need to think about the design and layout of the card. Do not overcrowd the small space you have with too much information. Depending on your target client, you can come up with a design and layout that will appeal to them. Consider even the smallest details – from the colors to the font, as well as the image and the way that the contact information is laid out.

The material used

Lastly, consider the material used. You can take your pick from plastic business cards; thin or thick paper which has 15% to 75% the thickness of a credit card; or laminated paper which can give a fabric-like effect to the card. Premium cards like suede business cards or silver/gold foil will make a great first impression to customers.

Counting Down the Most Important Factors of Business Card Printing

What do you think are the most important factors when it comes to business card printing? The simple act of distributing business cards is a good enough form of advertising, not to mention inexpensive. As such, you must pay attention to even the smallest details of printing the cards. Here, we will be counting down the most important factors when you’re printing regular or premium plastic business cards.

5 Factors to Consider when having Business Cards Made

When having business cards made, here are the top five factors to consider:

Type of printing: digital or offset?

There are two types of printing processes available for products like business cards: digital and offset. Digital printing companies are a dime a dozen, while there is a lesser number of offset printing presses. Quality-wise, offset printing produces better prints than digital and it’s a bit more expensive – something that you definitely have to consider when having business cards made.

Size: standard or non-traditional?

The standard size of business cards is 2” x 3”. There are slightly bigger and smaller versions but the downside of taking the non-traditional route is that the card might not fit wallets or purses. If it’s too small, it might get lost inside women’s bags. If it’s too large, people might find it too much of a burden to keep. It’s entirely up to you to decide whether you want to go for the standard, smaller, or bigger-sized business cards.

Paper thickness: thin or as thick as a credit card?

Most people like the feel of thick business cards on their hands, although others opt for the more elegant thin, textured linen cards. For the thick business cards, there are materials which have anywhere from 15% to 100% the thickness of credit cards.

Material: paper or plastic?

Thin linen, fabric-like suede business cards, silver or gold foil laminate, plastic – these are your options when it comes to the material that the card is made from.

Design: conventional or out-of-the-box?

Finally, make sure that the design of your business card suits the image that you’d like to project for your brand. If you have an older clientele, choose a design that will appeal to their tastes. For a younger audience, you can have an out-of-the-box, edgy, or creative business card design.

Take these factors into consideration and make sure to include a call to action when having a business cards designed and printed out for your business.

Planning to Print Postcards Online? Here’s What You Need to Know

Part of your business’ marketing strategy should be to print postcards online. Along with business cards, banners, letterheads, brochures, notepads, and envelopes, postcards are a great way to send your message across. Here, we will take a look at the top ways that you can use postcard printing as part of your business’ marketing campaign.

Creative Ways to Use Postcards for Brand Advertising

There are many companies offering custom postcard printing services these days. You can choose between digital and offset printing. The latter has four to six times better quality than digital printing, so always consider that when hiring a printing company.

Next, here are a few creative ways by which you can use postcards for spreading the word about your brand:

Mail out postcards to let customers know about a new product or service that you are offering.

Business cards are too small while brochures are too big when it comes to introducing new information to your customers. This makes the in-between size of postcards perfect. Through it, you can let your existing or potential customers know about a new product or service you’re offering. It’s the ideal size to introduce new information while filling them in on the details of your offer.

Distribute postcards as a way to offer discounts and introduce promos.

If you have been operating as a business for a good number of years, you can use postcard marketing as a way to offer discounts and introduce promos to your customers. If you’re planning to have a ‘buy one, get one free’ promo, you can print out the details of the offer on a postcard and distribute it to your customers. You need to include such offerings in your business plan to make customers excited about what you’re offering next – and it’s also a great way to establish loyalty to your brand.

Use postcards to remind customers of an upcoming event.

Whether it’s an in-store promotional sale or an online sale, postcards are an easy way to get the message across.

Touch base with your customers by using postcards as greeting cards.

Another way to establish loyalty to your brand is by touching base with your customers. During holidays like Christmas, New Year, Saint Patrick’s Day, Valentine’s Day, Labor Day, and similar occasions, you can send out postcards which will serve as your holiday greeting to them. This will not just put a smile to the recipient’s face, but it is also an excellent way to remind them about what you have to offer as a business.