Author: BlockbusterPrint.com

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Marketing Techniques to Live by when You Print Pizza Menus

One of the biggest mistakes that you can make as a food business owner is failing to realize the importance of seemingly small tasks such as to print pizza menus for takeout, for example. Why focus on your to go menu when you have dine-in options available? Here’s a quick list of the reasons:

  • You are losing a huge percentage of potential customers if you don’t offer to go or delivery services. This is especially true when it comes to easy-to-eat food items like pizza or Chinese takeout. People love the convenience of ordering meals which are cheap, delicious, and fast. If you don’t tap into this market, you are not making the most out of your earning potential as a food business.
  • Since you don’t have to prepare the food item for dine-in serving, wash dishes, and clean a table, to go customers will save you a lot of time and manpower. You will also earn more profit because you can add more to the price since customers are willing to pay for convenience.

 

Marketing Tips for Print to go Menus

 

Next, what are the marketing tips that you need to live by when you print carry out menus? First, focus on the design and content of your menu. If you’re running a pizzeria, for example, limit your takeout options to just seven flavors – any less and customers will feel short changed, while having too many items to choose from will make them feel overwhelmed and unable to make a choice.

 

Design-wise, make sure that there is a good balance between text and images. If you must include pictures or hand-drawn illustrations, make sure that they look appetizing and eye-catching. For the text, you can include a short description of each pizza flavor, for instance, and make sure that the menu is not crowded with too much information.

 

Second, look for distribution options that will reach out to a broader audience. After printing a set of to go menus, you can place them:

  • Inside every to go order or delivery order.
  • In a prominent place just right outside your restaurant, so that customers won’t have to come inside just to see what you have to offer as a food business.
  • Inside direct mailers – where you can include postcards, discount coupons, or business cards to complete your print marketing materials.

 

If you’re holding a promotion, you can also have an employee distribute the menus in areas where there are a lot of people passing by.

 

By paying attention to the design and distribution of your to go menus, you can make this powerful marketing material work to your business’ full advantage.

 

 

 

 

 

 

 

Print Pizza Menus & Watch Your Profits Soar

For most families, ordering pizza for dinner is a regular habit because it frees them from chores – so if you’re in this business, you should think about print pizza menus. The same thing holds true for casual or even fine dining establishments. You must offer customers the convenience of ordering food to go. This way, even if they do not have time for a sit-down dinner or if they are off to somewhere and just need to order something filling, fast – they will still consider ordering food from you.

Now, if you are offering different pizza flavors, how can you make sure that your menu becomes a marketing tool that will result to a boost in your profits? Here are a few tips:

  • Look for a company that specializes in tasks such as creating print to go menus. Gone are the days when pizzeria menus used to be thick, overly large menus with descriptions in big font. Today, you can still go for the oversized menu – perhaps for dine-in customers – but if you are targeting those who are ordering food to go, you must have a smaller, more easily accessible menu. Takeout menu printing companies usually offer pizza menus in these three popular sizes:
    – 8.5” x 11”

-8.5” x 14”

-11’ x 17”
When looking for a company to print the pizza menu for you, make sure that they offer full color HD printing; a variety of folding options; and good quality offset prints.

  • Pay attention to the design and content of your menu. Most people are visual so if you want to attract customers to order food from your menu, make sure that the images are drool-worthy. The pictures must look professionally-shot and appetizing. For the content, you should have updated contact information. It’s better not to incorporate dollar or currency signs on the menu – and use strategic pricing. For example, instead of pricing $10 for a pizza, you can use 9.95 or 9.99. This will make people think that they’re spending less and getting the best value for their money.

 

  • Distribution is also important. When you print carry out menus, remember that it should not be just for customers who are regularly ordering pizza from you. You should include a copy of the menu for every pizza order delivered to customers. You can also have the employees distribute the menus in high-traffic areas. You can send out mailers or put a stack of menus just outside your restaurant so people don’t have to actually set foot inside the store to see what you have to offer.

 

By remembering these key tips, you can make your pizza carry out menus work to your full marketing advantage.

Rack Cards are the Preferred Advertising Material in the Medical Industry

If you are a dentist, eye doctor, chiropractor, physical therapist, or any professional in the medical industry, you definitely should consider using rack cards for advertising. These are available in two typical sizes: 3.5” x 8.5” or 4’ x 9”. Usually seen on hotel lobbies and movie theatres, rack cards are an excellent material for print advertising. Why? Because they’re cheap, effective, and attention-grabbing. If you are in the medical industry, you must look for a company that specializes in rack cards printing so that you can enjoy these benefits:

  • It’s a cost-effective form of marketing.

Rack cards can be displayed in the reception area of your place of practice. Patients or customers who are waiting to be called, for example, would find something to occupy their time with. While they’re not looking at their phones, they can grab one of the rack cards which should be prominently displayed in your office. Instead of spending money on digital or other forms of advertising, you can hit the target right where they’re at – in your very own place of business! At a very reasonable price, you can have rack cards printed out. Put it in an easily noticeable spot in your workplace and you will experience almost instantaneous results from your marketing efforts.

  • It can feature a specific service.

If you’re an eye doctor, you can have a rack card printed out for specific conditions like glaucoma, retinal problems, and other related conditions. What’s good about this type of print advertising is that you can target a specific market and offer a new product or service, minus the huge costs.

  • It’s flexible and beneficial to readers.

If you chose to go for rack card printing to advertise a new service but you found out later on that it’s not cost-effective to continue it, you can simply remove the set of rack cards that you have for that specific service. An eye clinic that does not offer glaucoma-related service anymore, for example, can simply remove the set of rack cards that they have for that specific eye condition. They don’t need to spend too much printing a new set of rack cards for the new service they’re offering, and they get to reach out to their target market directly. When you’re offering a new service, on the other hand, you can include information on the rack card that will be beneficial to the readers – all while you are able to push your marketing agenda.

There’s really no excuse for you to say no to the prospect of using rack cards for advertising. Whether you’re in the medical or any other field, it is a great way to spread the word about your brand and the service you’re offering to the general public.

 

 

 

 

 

 

 

 

 

 

Top 3 Elements to Consider when Printing & Displaying Rack Cards

You might have seen rack cards at hotel lobbies, offices, theatres, and trade shows. These are longer than postcards, bigger than business cards, but have lesser printing space than brochures. The fact that it has a unique size makes rack cards attractive to passers-by, which is why it’s a must to display them anywhere that there is heavy foot traffic. Now, if you would like to take advantage of the benefits of rack cards in promoting your business, how should you print and display them? Read on to find out.

Rack Cards: Top 3 Elements to Consider

 Rack cards should be part of your print advertising campaign, just like business cards, envelopes, letterheads, postcards, and brochures. Before you can look for a rack card printing company, there are a few factors that you should consider first:

  1. The design.

Is it the rack card that you are printing out first – or do you already have a design for your business cards and letterheads? If yes, then you must be consistent when it comes to the look and feel of your printed advertising materials. Although rack cards should stand out more because its aim is to grab attention, it should still convey your main marketing message. Pay close attention to the color, font, and images used. With the limited space that you have, make sure that there is a good balance of image and text.

  1. The copy.

Next, what is your goal in distributing the rack cards in the first place? When you see rack cards at theatres, there is usually information about the actors, a schedule of the next shows, and the basic information about the production company. The same thing applies to rack cards – tell customers a bit about your business. Your complete contact information, website, and address should also be there. If you’re promoting a new line of products or a new service, the copy must be written with this marketing goal in mind.

  1. The benefits.

If you want, you can have the rack cards printed out with a detachable business card which can double up as a discount coupon. Customers would want to get one of your rack cards even more if you can offer them such benefits, or at least a free trial or discounted price for your products or services.

When displaying rack cards, look for an area where there is heavy foot traffic. If your design and copy is attractive enough, you can definitely use these nifty cards to spread the word about your brand.

 

 

 

 

 

 

 

 

 

Sure Fire Ways to Succeed in Marketing Your Print Pizza Menus

Now is the best time to print pizza menus if you haven’t already done so. Being in the food business, there really is untapped market if you are not offering delivery or takeout food – so it’s a must to include it in your daily operations. The question is, how can you make the most out of your print to go menus? Here’s a list of sure fire ways to succeed in it:

  1. Make a great first impression.

When you print carry out menus, pay close attention to even the smallest details. There are printing companies that offer full high-definition printing for takeout menus in different sizes including 8.5” x 11”; 8.5” x 14”; and 11” x 17”. When you have good-quality offset prints, your menu will leave a lasting impression to your customers. You don’t even need to invest in professional menu design – as long as there is a good balance between images and text and the overall design is attention-grabbing, you’re good to go.

  1. Aside from convenience, you must offer customers more benefits when printing takeout menu.

Why not make your menu printout double up as a discount coupon? Or, if you’re mailing out menus, you can include a copy of your business card which they can present to your store and use as a discount coupon. The more benefits you offer to your customers during the ordering process, the more loyal they will be to your brand.

  1. Display a blown-up version of your menu at your front window, or put a basket full of them right outside your front door.

If you have a sophisticated-looking pizzeria or a cute diner, there are still customers who might be hesitant to walk in because they think that they can’t afford the items in your menu. To discourage this, why not display a blown-up version of your menu at your front window? Or, put a basket full of your menu printouts right outside your front door. This way, people will have an idea about your food costs and they’ll feel more confident to order takeout or delivery.

  1. Place a menu inside every delivery or takeout bag.

Spreading the word about your business is key if you want to attract more and more customers. For this, you can look for other creative ways to distribute your to go menus. How about placing a menu inside each delivery or takeout bag? When you’re billing a supplier, you can include the menu inside the statement so that other people can try out your food. Instead of scrambling when a customer asks for a copy, make it convenient for them to pick one up by prominently displaying copies of the menu on each side of your counter, or right in front of the cashier. You can also post one in a public bulletin board, or send out the menus as mailers.

Follow these tips in marketing your food business and experience a surge in sales in no time at all.

Have a Tourist-Oriented Business? Here’s Why Rack Cards are a Must!

Marketing with the use of rack cards is a must if you have a business in the tourism industry. Whether you’re a travel agent offering vacation packages to retirees or selling products related to travelling, rack cards should be part of your marketing material. Take a look at the reasons why:

  • Print advertising helps you reach out to your target market.

Business cards, rack cards, brochures, envelopes, letterheads, postcards – these are all part of one type of marketing campaign that’s as effective today as it was decades ago: print marketing. Although digital advertising is more prevalent, the fact that print materials are tangible make them effective – especially for those who are practically born in the digital age. If you have a rack card, you can efficiently reach out to your target market, whether they’re retirees or millennials.

  • You can incorporate design elements to get your message across.

Another reason why rack cards should be part of your print advertising campaign is that you can incorporate elements into the design to deliver your message. How about a map at the back of the rack card that travellers can use as reference? Or a checklist of the fun activities that they can engage in while exploring an area? Since you’ve already pinpointed your target market, all you have to do is think of ways to attract their attention using the design and copy of your rack cards.

  • You can make the rack card double as a discount coupon.

For this, it pays to look for companies that specialize in rack card printing. There’s actually a way for the design to include a detachable business card which you can also use as a discount coupon, or a die-cut image to make the card stand out. When you turn the rack card into something useful and beneficial, customers would want to get their hands on it even more.

  • There are many ways to distribute rack cards.

Rack cards should be placed in area where there is heavy foot traffic. You can display them at office or hotel lobbies, tourism offices, trade shows, theatres, restaurants, public bulletin boards, etc. You can also send them as mailers, similar to how you would use a postcard.

With all these benefits and more, there’s really no reason for you to not use rack cards as part of your print advertising campaign – whether you are in the tourism or some other industry.

 

Effective To Go Menus Make Your Food Business Succeed

No matter what type of food you specialize in, it is important to have to go menus that customers can refer to if they want to order takeout. If you’re a purely dine-in establishment, you are not really taking advantage of your business’ full earning potential. A lot of people don’t have the time or patience for a sit-down dinner, so they enjoy the quickness and convenience of ordering takeout.

Combine a To Go Menu with these Things to Set Your Business Up for Success

 The first thing that you need to do is look for a to go menu printing company. Make sure that they specialize in offset printing, and that they offer different folding options, sizes, and a thick paper stock. When you combine the to go menu with the following, you can set your food business up for success:

  • An effective menu

When you print pizza menus, for example, how many options are there? Studies show that seven is the ideal number where customers don’t feel overwhelmed with too many choices, while not thinking that they have limited choices, either.

  • An easy ordering process

How easy is it for a customer to order takeout in your food establishment? If you don’t have a dedicated takeout menu counter, make sure that there’s an assigned space in it inside your diner. It could be one side of the counter, or just a simple sign pointing to where your takeout menu is.

  • Good customer service

How friendly is your wait staff? Do they encourage hesitant customers to actually come into the restaurant and order food? Since their goal is to order takeout, the transaction should be quick and effortless – so make sure that you do offer good customer service.

  • Good food quality

Of course, you will not have any repeat customers if your food does not taste good. Although customers are paying for convenience, food is still your main product so it has to give them their money’s worth.

  • Sturdy packaging

You don’t want customers worrying about how they will carry the takeout boxes from your restaurant to their homes – so make sure that your food packaging is sturdy and attractive.

  • Getting orders right – the first time!

You have one chance to make a good first impression, so get the customer’s order right the first time. Train your staff to listen carefully to what the customer has to say, and to check the content of the box before packing it for takeout.

  • Food safety

This is a given for everyone in the food business: your products must be safe for consumption. Pay attention to quality, hygiene during food preparation, and make sure that the ingredients are from trusted sources.

By taking these things into account, you can have a successful venture into the takeout food business.

How To Go Menus are Modernizing the Way We Order Food

Fastfood restaurants, pizza parlors, diners, and even some fine dining establishments have latched on to the trend of having to go menus. Customers want everything to be fast and convenient these days. So if you do not offer takeout services in your food business, you are not necessarily getting this part of the market that is not fully tapped yet.

 To Go Menu Printing Basics

 Let’s say that you own a diner and you do allow customers to order takeout food – but you do not have a dedicated takeout menu yet. How can you make sure that when you print a to go menu, it will be something that will boost your sales and make hungry customers remember your brand? Here are a few tips:

  • Look for an offset printing company.

If you need to print pizza menus, takeout menus, business cards, or postcards, you can go for digital or offset printers. The problem with desktop digital printers is that they are not as fast or as high-quality as offset printers, so it is better to go with the latter.

  • Decide on the size of the menu.

Next, think about the size of your takeout menu. Some options are 8.5” x 11”, 8.5” x 14”, or 11” x 17”. There are different folding options available or you can have one jumbo menu that can also be a conversation starter in your diner. Depending on the design of the menu, it can be full-color or black-and-white with hand-drawn illustrations.

  • Make sure that the to go menu is concise, yet visually appealing.

No matter which size, paper type, or folding option you choose, it is important to spend time designing the menu. It must be visually appealing so use color wisely. There should also be a good balance between text and pictures, if you have any. The menu should not look too crowded that a customer feels overwhelmed with too many options. At the same time, it should not look too bare – so much so that a customer feels limited with very little choices.

  • Leave copies of your takeout menu in easily seen places in your dining establishment.

Don’t order just one or two copies of your takeout menu – the minimum order is usually 100 pieces from most printing companies. What will you do with such a number of menus? Leave them in strategic, easily seen places inside and just right outside your dining establishment. You can also have the delivery person include a takeout menu when they deliver food. This way, customers will have a copy of your menu and it will be easy for them to call  and have food delivered, or order food from your diner and have it packed to go.

There’s no doubt that to go menus have modernized the way that customers order and consume food  – so it’s best to take advantage of this trend while you can.

Why It Pays to Order Spot UV Business Cards through Offset Printers

You’re thinking about ordering 250 pieces of spot UV business cards but you don’t know where to start. You know that there are a couple of options available: digital and offset. Digital may sound modern and cheap – but can it handle complex printing jobs like cards with spot gloss lamination? Not necessarily. There are laminating effects that can only be handled by offset printers. This is just one of the many reasons why it pays to order spot UV or spot gloss business cards from companies that use offset printing.

Top 3 Advantages of Offset Printing

 When placing an order for any number of spot gloss business cards, you must first ask the printing company if they can achieve such a laminating effect in the first place. Spot gloss or spot UV is a type of additional lamination applied to a specific surface of a matte business card, for example. If you have a black-and-white card, the spot gloss effect can be applied on the logo or an image on the design of your card. The rest of the card’s surface will be matte, while the areas applied with spot UV treatment will look embossed and ultra-glossy.

Not convinced yet? Here are the top three reasons why it pays to go with offset printing when having a batch of spot gloss business cards made:

  1. Offset produces long-lasting prints.

In New York City, a lot of printing methods have come and gone but offset printers have stood the test of time. Why? Primarily because offset printing uses state-of-the-art printing presses which are huge. The mere bulk of the printers mean serious business, and it can deliver longer lasting prints as compared to digital desktop printers. This means that customers get the best value for their money.

  1. Offset printers create more professional-looking prints.

It’s quite easy to spot the difference between digital and offset prints, especially when it comes to business cards. The next time someone hands over their business card to you, look closely at the way that the letters are printed. If you can still see the dots, especially on parts of the card printed in bold letters, it means that it is probably printed using digital desktop printers. If the color is solid, smooth, and sleek, it is most probably made using offset printing presses.

  1. Offset printers can handle bulk printing jobs.

The regular printer that you have in the office may be able to churn out a dozen business cards for you – but an offset printer can produce hundreds – even thousands – of prints in a matter of minutes.

To sum it all up, offset printing has the obvious edge as compared to digital – so look for a company that offers offset printing services if you need to have a batch of business cards printed out.

 

 

 

 

 

 

 

Why Spot UV Business Cards Look its Best with Offset Printing

If you want a set of business cards that stand out, you might want to consider ordering spot UV business cards. When compared to a stack of thin cardboard or thick black-and-white cards, something that’s shiny and thick will immediately catch someone’s attention. Your goal in printing out business cards in the first place is to make a lasting impression, and spot gloss or spot UV business cards will accomplish just that.

 How Spot UV Business Cards are Made

 When looking for a printing service provider, you have two options: digital and offset. Why is it recommended that you go with offset when ordering a set of spot gloss business cards? To answer this question, it’s good to have a quick look at how spot UV cards are made in the first place.

Offset printing involves the use of digital layouts, film stripping, and color separation. Once the digital steps are done, a huge printing press is used to offset print the material – be it brochures, business cards, postcards, or banners. The process used to come up with this type of business cards is spot gloss lamination. Here, a high-gloss layer is applied to a specific part of the card. Let’s say that you have a standard-sized card and the design includes your business logo in the upper right corner, enclosed in a box. You can use spot gloss on your company logo to highlight that part. It will look shiny and embossed from the surface.

Since the rest of the card has a matte finish, the part where high-gloss is applied will truly stand out. Not only that but when you run your fingers through the card, the glossy part will feel ultra-smooth and luxurious to the touch. This is something that cannot be done using regular desktop printers, so offset printing is the best choice for spot gloss business cards.

One last thing – when ordering a set of offset Business cards, you must create additional files in solid black and solid white. The areas in black will get the glossy treatment while the white areas will be printed in matte white. To achieve the full effect, it is also not recommended that you use thin fonts or shadow effects. Solid letters in block colors or bold logos and images will make the gloss treatment stand out.