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Durable, Versatile: Why You Should Go for Vinyl Banners Advertising

Vinyl banners are a common sight posted in houses for sale, in town fairs, public beaches, and big outdoor events. Even from afar, people can easily read what’s written on a vinyl banner which makes it such an effective print advertising medium. The bigger the banner, the wider its reach. An attention-grabbing design and good copy are also needed for your banner advertisement to be effective.

The good news is that there are plenty of printing companies where you can order vinyl banners from. When doing so, make sure that they have state-of-the-art printing equipment and good material – to ensure that the banner will last for a long time.

Here are the two main reasons why it pays to go for banner advertising:

Durability

You can order banners from online printing companies that offer this specific type of printing service. Because of the sheer size of banners, the small desktop digital printing companies may not have the ability to come up with good quality banners – so do your research first. Since banners are mostly displayed outdoors, they need to be extra-durable. The most popular material is a very thick scrim vinyl that weighs 13-oz. Perfect for outdoor use, the material can withstand strong winds, sunlight, or rain. When ordering banners, also check on how they can be installed outdoors. Are there grommets which you can use to hang the sign in any wall? Or is there a special attachment needed for you to install the sign outdoors?

Versatility

When you’re holding a big sale, announcing an event, or if you simply want to grab people’s attention through words, vinyl banners will fit the purpose. You can order them from online printing companies at a reasonable rate. Once you’re done with the event, you can still display the banner in the office as a form of indoor advertising. This sort of versatility is what makes vinyl banners a perfect addition to any print advertising campaign.

The Basics of Vinyl Banner Advertising

A vinyl banner is exactly that: a banner made from vinyl, which is usually hung or displayed outdoors as a form of announcement or advertisement. You might see a huge banner by a public beach which indicates its operating hours. Realtors always use vinyl banners to advertise their real estate-related services. Stores which are holding big sales also use banners to tell people about the time and date of the event. Based from these examples, it is easy to see why vinyl banner printing has become such a strong form of print advertisement.

To learn more about vinyl banner advertising, here are a few things to remember:

There are printing companies that specialize in vinyl banner printing.

Vinyl banners come in a variety of sizes – ranging from 4’ x 2’ to as large as 10’ x 5’. A desktop printer at home definitely cannot handle a printing job for such a huge size, which is why you should look for a company that specializes in banner printing. They usually have state-of-the-art printing presses that can handle big printing jobs. The printing process is important because the print itself on the banner should be weather-proof, long-lasting, and should be easily seen from afar.

It is important to pay attention to the design of the banner.

Even with the biggest-sized banner, you cannot crowd the surface with too much information because people may not necessarily want to read too much text. The message on any banner should be concise but still easy to understand and read. Pay attention to the copy of the banner – make sure that it’s written clearly and there are no spelling mistakes. For the design, the text should be easily seen against the background and do not crowd the banner with too many words.

Ensure that the material used is durable and weather resistant.

Finally, the banner should be made from material that is extra-durable and resistant from the harsh weather elements. Banners are usually displayed outdoors so the print should be able to withstand sunlight, rain, and wind. Most banners are made from heavy vinyl so they can be hung in walls or fences. Also make sure that you have something to install the banner with – it’s usually grommets on the sides which you can use to tie strings with for installation.

Grab the Attention of Passers-by with Outdoor Banners

One of the most common examples of the use of outdoor banners is when a sign is posted outside a home that says “House for Sale”. This just goes to show how effective yard sign printing is if you want to attract the attention of buyers, specifically those who are passing by. Let’s say that you are newly launching a restaurant. The prospective diners would be those who are working and living nearby. In order to grab their attention, you can print four or five 12” x 18” outdoor banners and place them in areas around the neighborhood where they can easily be seen. Indicate the name of the restaurant, the opening date, and a mouth-watering photo of one of your featured dishes, and people will look forward to visiting your place of business.

Existing business owners can also use yard sign printing to announce a store sale, a branch opening, and similar big events. Engineers, landscapers, and architects who are involved in building a structure from the ground up usually announce their work in the form of outdoor banners. These huge signs are also useful in endorsing events, festivals, yard sales, political campaigns, etc.

When having outdoor banners made, order from a company that specializes in custom yard signs. Check on the material – it should be durable enough to withstand strong winds and even rains, since the sign will be posted outdoors. It should be printed in full color HD for the design to pop, and there should be different sizes available. If you want a House for Sale sign, for instance, you can have an 18” x 24” lawn sign made from corrugated plastic material. Also ask about the mounting options – these lawn signs usually come with H-shaped lawn stakes which are perfect for mounting the signs on the ground. Whichever purpose you need it for, outdoor banners make for the perfect attention-grabbing sign that will let passers-by read about the marketing message that you’d like to send out.

Ways to Strategically Use Plastic Business Cards for Marketing

Plastic business cards can be part of any full-fledged print marketing campaign. Despite the popularity of digital marketing, print marketing is still effective because it is tangible and long-lasting. When you hand over a clear plastic business card to a potential client, he or she is bound to be impressed by the quality of printing and material – especially when you combine it with an eye-popping design. This is just one of the reasons why it pays to order business cards which are made from plastic.

Another reason is the aesthetics and quality of the material. Compare a thin, haphazardly printed cardboard business card to a thick, well-designed frosted plastic business card. Which of these two cards do you think a customer will keep? Which one will last longer? The plastic card, obviously. Most plastic business cards are made from 20-pt. vinyl – which is just slightly thinner than a standard credit card. When held, the weight feels significant to the hand, especially when compared with a 14-pt. vinyl cardboard business card. Plastic is also waterproof and tear-proof. A thin card without any special coating can easily tear, which is something that plastic cards aren’t prone to. These qualities make plastic the material of choice for business cards.

Lastly, how can you strategically use plastic business cards for marketing? Since they can easily be mistaken for a credit card, why not use plastic business cards as a discount card for promotional events? If you’re newly launching your business, offer a 10% discount for customers who will bring your plastic business card to the store. You can also include these cards when sending out mailers as part of your postcard marketing campaign, for example.

As you can see, there are plenty of benefits in choosing plastic business cards. By using them strategically in your print marketing campaign, you can watch your profits soar by simply distributing these elegant, high-quality business cards to your network of contacts.

Use Long-Lasting Clear Business Cards to Promote Your Brand

One thing’s crystal: clear business cards made from plastic are an excellent tool to use in promoting your brand. No matter which industry it is that you are in, you are bound to create a long-lasting first impression to the recipient of your card.

Why exactly should you go for printing business cards which are made from clear material? Here are a few of its characteristics:

Clear business cards are made from plastic which are durable. Unlike plain cardboard business cards, handing over a clear plastic business card to a potential client or customer will leave an impression that your brand is in it for the long haul. This means that you are encouraging your customers to give your brand their trust, and that you can establish a mutually beneficial relationship over time.
You can take your pick from white plastic, crystal clear plastic, or clear frosted plastic. Just remember that you are working with a unique material so coming up with a layout for the business card can be quite tricky. Make sure to design the business card accordingly, based on the type of printing finish that you’d like to have.
When printing business cards made from plastic, the material is usually made from 20-pt. plastic which has 63% the thickness of a regular credit card. They’re waterproof and resistant to wear and tear.

You also have the option to select rounded corners or square-edged clear business cards. Round corners can measure ¼” or 1/8”. Choose between full color printing on one or both sides.

Lastly, you can take your pick from different sizes including square business cards, standard US-sized cards, European size cards, square, or slim skinny business cards. Durability, uniqueness, and longevity are just some of the qualities that you can portray for your brand – simply by opting for unique clear plastic business cards.

Quick Facts about Plastic Business Cards

Hand over a plastic business card to a potential client and you will get that immediate reaction of surprise. The mere fact that the material is not as cliché as beige cardboard is enough to leave a good first impression. Match this with a design that portrays the image that you’d like to have as a brand – then you are off to good start in your print advertising campaign using business cards.

Plastic Business Card FAQs

If you are considering using plastic business cards, here are a few quick facts to know about it:

How thick are plastic business cards?

Cardboard business cards have a thickness ranging from 14-pt. to 32-pt. The most popular option is to use 20-pt. plastic, which has 63% the thickness or a regular credit card. Some printing companies even give you the option to cut the card with rounded corners, or just leave them with rectangular edges.

What kinds of printing finish are available?

You can take your pick from clear business cards, white plastic or frosted. White is a great option for those with black-and-white or mostly plain designs. Clear business cards stand out because of the material and designs available. Frosted business cards can be designed similar to cardboard cards, with the thick and durable material being the only difference.

Any design consideration to keep in mind?

When designing clear business cards made from plastic, make sure that the font has a size and design that’s easily readable. You don’t want the recipient of the card to be squinting when trying to read your contact number because the font is too small. Avoid overcrowding the design with unnecessary elements – the cleaner, the better. Choose colors that will contrast with the finish of your card so a white background is not a good idea for white plastic cards, nor are light colors against a frosted plastic background.

With a standout design and material, plastic business cards are great for handing out to customers so that you can leave an excellent first impression for your brand.

Make Your Brand Name Pop with Plastic Business Cards

What are the benefits of plastic business cards? To start right off, the material is durable, it feels significant to the hand when held, and it is waterproof and tear-proof. Compared to thin cardboard cards, plastic business cards that are designed with the material in mind will make your brand name pop. Here, we will take a look at a few things to remember when ordering business cards.

Tips when Ordering Online Business Cards Made of Plastic

The good news is that you can easily look for online business cards printing companies that offer the plastic cards option. To ensure that you have a smooth and easy transaction while getting the best print possible, here are a few tips to keep in mind:

Look for printing companies with an easy ordering system.

There are printing companies with a completely online ordering system. All you have to do is select the type, size, and thickness of the business card. After uploading the design, specify the quantity and if there are any other special requirements for printing your card. Next, make a payment and wait for the cards to be delivered straight to your doorstep – it should be that easy.

Check on the finish options that they offer.

For plastic cards, the most popular options are white, clear, and frosted. When choosing between these three, make sure to also consider the layout of your card so that the colors of the design and the text will pop out.

Ask about the thickness of the material.

For most plastic business cards, a 20-pt. vinyl material is used – which is slightly thinner than a standard-sized credit card. You also have the option to request for round-edge or rectangular-edge cards.

Determine the turnaround time and check on the quality of customer service that they offer.

Once your order for online business cards is placed, how many business days must you wait for the cards to be delivered? What about the quality of customer service offered by the printing company? Try to make one or two inquiries to gauge the speed of their response, and the quality of customer service offered.

By keeping these tips in mind, you can have a hassle-free time ordering plastic business cards from your preferred printing company.

Boost Your Brand Image with Envelope Printing

Branding is a very important aspect of promoting your business. No matter which industry it is that you are in, you can benefit from envelope printing and launching a full-blast print advertising campaign. From distributing flyers to sample menus, sending postcards to designing brochures, your customers need to see and read something about your company.

Let’s say that you are an existing business and you already have a pretty sizeable group of loyal customers. But then, you want to expand your reach to a more general demographic. For this, branding and envelope printing is important because the printed materials become an instrument for you to send out your marketing message.

How Envelope Printing Helps Boost Your Brand’s Image

So how exactly can something like envelope printing help boost the image of your brand? Think of envelopes as the reception area of a doctor’s office. If the office looks untidy and un-clinical, how do you think the patients would feel? Would they be confident putting their health on the hands of the doctor who runs the clinic? Not if the area’s unkempt or not in keeping with the medical profession. The same thing applies to envelopes. Once a customer receives something in the mailer – be it a postcard, flyer, brochure, menu, or business card – what is the first thing that they will see? The envelope.

If you will use a plain white envelope, the recipient might throw your mailer directly to the trash – thinking that it’s spam mail. Compare this with a business that invested well in envelope printing. Instead of a plain white envelope, you might use a colored envelope in a standard size – using thick stock paper and textured linen material. The colors used on the design of the envelope mirrors your brand’s logo. One look at the premium paper and the design of the envelope will make the recipient of your mail interested and impressed enough to open the envelope. With this, you are one step ahead compared to a competitor who might send the same mailer using just plain white envelope.

Based from this example alone, you can see how easy it is to boost your brand’s image simply by using envelope printing. As long as the design and overall look is consistent with the image that you’d like to portray as a brand, you can expect great results from your print marketing efforts using envelopes and other related printed materials.

Enjoy a Multitude of Benefits from Yard Sign Printing

Yard sign printing can be as small as a 12” x 18” lawn sign to as large as a 24” x 36” outdoor banner. You can usually order these from companies that specialize in printing business cards, envelopes, brochures, flyers, and similar marketing materials. What’s good about using yard sign printing to promote an event, a product, or a business is that its sheer size makes it so attention-grabbing. When you combine it with a good quality material, strategic placement, and an eye-popping design, then you have the perfect advertising tool to use for almost any advertising application.

So what are the main benefits of yard sign printing? Here’s a quick list:

Yard signs are affordable.

When you go online, you can easily find printing companies that sell cheap yard signs. Before ordering, however, make sure that the material and printing method that they will use is of good quality. This way, you can get the best value for your money.

Yard signs are durable.

Most yard signs, outdoor banners, or lawn signs are made from corrugated plastic material. Since these signs are displayed outdoors, they are exposed to the elements. If the material is flimsy, sunlight, wind, or rain can easily damage the sign. This means that when having yard signs made, you must make sure that the material is strong enough to withstand the elements.

Yard signs effectively send the message out.

Cheap yard signs are an effective marketing tool because of their attention-grabbing nature. When you drive by a house with a House for Sale sign, that’s the first thing that you will usually see. Political rallies also use huge banners so that the message of the candidate can be easily seen even from people standing from afar. This is why yard signs are mostly used by politicians, realtors, construction firms, landscapers, and other business owners.

With all these benefits and more, you really should start thinking about including outdoor banners or custom yard signs as part of your print advertising campaign.

Learn about the “Anatomy” of a Marketing Envelope for Effective Print Marketing

According to Statista.com, ad spending in the print advertising segment is projected to reach more than US $45 million in 2020. Although digital ads are still dominant, a fair chunk of advertising money goes to printed materials. Whether you’re a start-up company or newly relaunching your business, it does pay to still invest in printed materials, specifically envelope printing, in order to promote your business. Customers like receiving something tangible in the mail. it’s also a cheap form of advertising and is still highly effective. With all these reasons, you can see how it does pay to invest in good quality envelope printing.

The “Anatomy” of a Marketing Envelope

Now, how can you make sure that you are sending the right marketing message when you have these envelopes printed out? To get started, here’s the “anatomy” of a marketing envelope, also known as the factors that you need to consider when having one printed out:

The size

Depending on the printing company, there are several sizes available for envelope printing. The smallest is 3.875” x 8.875”, there’s a standard-sized envelope, one the size of a greeting card, an invitation size, one that fits a letterhead and the largest custom size fits a folder.

The color and design

Another aspect of envelope printing is the design itself. Since your goal in having the envelopes printed out in the first place is to brand your business, it should be designed with your logo in mind. The logo does not necessarily have to be on the envelope – but its color and overall design should complement your branding message. If your target market is young girls, for example, you might have an all-pink logo. This color should be used in the envelope as well. Before placing an order for printed envelopes, make sure that the final design conveys your overall marketing message.

The sealing and opening

Traditional envelopes are sealed using the ‘licking’ method. This is not at all hygienic, so look for envelopes with a sticker seal. At the very least, there should be an adhesive that does not need any liquid to stick and seal the envelope.

The material used

Finally, there’s the material used. A 70# paper stock is good enough for impressive envelope printing. Aside from paper thickness, you need to decide on the texture: it can be textured linen or super smooth. When choosing between these two, consider how your design will look on textured or non-textured paper.

Familiarizing yourself with the different aspects of printing an envelope will turn this part of your printed promotional campaign into something that will impress the heck out of your customers.