Custom stickers are fun to have around – be it for personal or business use. Kids adore putting stickers on coloring books and sticking them almost anywhere. For adults, stickers can be used to personalize notebooks, calendars, cork boards, and pretty much any other surface.
If you are a business owner, how can you use custom stickers to promote your brand? This is definitely a fun way to go about marketing your brand, and here are a few tips to get you started:
- Decide what the stickers will be mainly used for.
There are online printing that specialize in printing stickers. Some examples are custom crack-and-peel stickers, as well as custom printed roll labels. If you are using stickers for print advertising purposes, exactly what will the sticker be used for? Let’s say that you are selling handmade accessories. For this, you might need custom printed roll labels to use for packaging. Or, you might have a law office and you simply want to distribute stickers as a souvenir item for clients. For the latter, custom crack-and-peel stickers are ideal.
- Select the right shape for your design.
Another fun aspect of marketing with custom stickers is coming up with the design. Unlike business cards which only come in rectangular shape, custom stickers can be square, oval, or circular. Some online printing companies even offer die-cut stickers so that the stickers can be peeled in the shape or a tree, leaf, heart, etc.
- Make sure that the stickers have a high-quality print and material.
When choosing a printing company, check on the sticker material options that they have. For crack-and-peel stickers, the most popular materials are glossy or matte paper, or you can go for foil paper, vinyl matte, or glossy stickers. For printed roll stickers which are used as labels, you can choose from white semi-gloss paper, white or clear plastic, or eggshell felt textured paper which is usually used for wine labels.
As you can see, there are a multitude of options when having custom stickers printed, so make sure to include it as part of your print marketing campaign.
