EDDM (Every Door Direct Mail) postcard printing is an essential marketing strategy that targets a diverse audience at a low cost. This strategy is ideal for small businesses where advertising budget is low, but the intention is to create maximum impact. In this blog, we’ll take you through what EDDM postcard printing is, why it’s essential, and how to make it work for your business.
What is EDDM Postcard Printing?
EDDM Postcard Printing is a service offered by the USPS (United States Postal Service) to help small businesses reach a broader demographic audience within specific zip codes without having to provide an address list. All you need to do is choose your desired zip codes and the number of postcards you wish to send. EDDM postcards can have different size options, making them more customizable according to your needs.
Why is EDDM Postcard Printing Essential?
EDDM Postcard Printing is an affordable marketing solution that targets individuals within specific zip codes. This way, you can reach an audience that may not be interested in your business otherwise. It is cost-effective, efficient, and measurable, allowing you to track responses and help you modify the marketing strategy accordingly.
The Benefits of EDDM Postcard Printing
The most significant benefit of EDDM postcard printing is its affordability. You can print beautiful, high-quality postcards without breaking the bank and saturate targeted neighborhood mailing routes with relevant, timely information about your business. Other benefits include low distribution costs, ability to customize postcards with coupons, special offers, and listing services. You can easily measure the results, gather feedback and adapt your strategies according to the findings.
How to Make EDDM Postcard Printing Work for Your Business
The first step to making EDDM postcard printing work for your business is having a clear understanding of your target audience. Conduct market research to identify what your potential customers need and the best ways to reach them. Once this has been established, offer a valuable and engaging message. The message should be compelling and encourage the recipient to act by providing a clear call-to-action. Design the postcard with a clear and easy-to-read font, including your company logo, with vibrant colors that will grab the recipient’s attention. Lastly, proofread and edit the message to ensure that there are no typos or grammar errors.
EDDM Postcard Printing is an affordable and efficient advertising solution for small businesses. It provides an excellent opportunity to reach your target audience while measuring the results. By providing customized postcards, clear and engaging messages, and a well-executed design, your postcards will stand out and attract your audience’s attention. Ensure that you conduct thorough market research and invest quality time in the design of the postcards to make your EDDM postcard printing campaign successful.
