Whichever industry your business is in, it is a must to include spot UV business cards as part of your print marketing campaign. With the proliferation of digital ad campaigns, printed materials will really set you apart. It’s something tangible that will leave a lasting impression to your customers. The good news is that there are many companies specializing in printing spot gloss business cards. You just need to find one that will give you high-quality offset prints, without charging you too much for the service.
Another thing that you need to consider when using business cards to market your brand is its design, overall look, and the material used. Remember that you have only a few seconds to leave a good first impression to your customers. When you hand over a thin, barely readable business card with your contact information in it, the person you have the card to might not even bother keeping it. On the other hand, when you carefully present a thick, impressive business card with a special coating like spot UV – it looks and feels really luxurious. The impression is that the attention and expense you put into having the card made will translate to the way that you conduct your business, and offer your products or services.
Now, when it comes to spreading the word about your brand with the use of business cards, it’s all about creatively presenting it to your existing and potential customers. When you print business cards, here are a few tips on how to effectively utilize them for marketing:
- Liberally distribute your cards to existing and potential customers. When you’re meeting a supplier, for example, you can give him or her half to a dozen of your business cards and guess where those will end up? In the hands of people who are already connected to your business network. The only value of business cards is when they’re handed out, so don’t be stingy about it.
- As a form of courtesy, also ask for the card of your business contacts when they do ask for yours. Networking is an important part of business, and exchanging cards is one of the most classic yet effective ways to give your brand a boost.
- Design the card in such a way that there’s a place for someone to write a short note about you or your brand. You can leave the entire back part of the card blank, or only print on 50% of the back’s surface so that they can have something to write on.
Perhaps the most important thing to remember is to always follow up. What was your goal in distributing the card in the first place? If it’s to increase the orders in your food business, for example, you can make a quick call or send a casual email to your new business contact. If you gave it to a supplier for a potential business deal, don’t hesitate to place a phone call for a follow-up.
By knowing how to properly print and distribute business cards, you can use it as an excellent tool in spreading the word about your business.
