When designing a takeout menu print, did you know that restaurant owners actually employ tricks to make customers order more? The same thing holds true when you’re looking at a menu for a sit down dinner at a fine dining restaurant. From the lighting to the music playing – that makes you want to order wine – to the way that the menu is designed, all these are cleverly designed to make you spend more. Still, they all blend together to enhance the customer dining experience, so it benefits both the diner and the restaurant owner.
Now, when it comes to to go menu printing, what are the tricks used to make customers want to order more? Take a look:
- The takeout menu is designed to limit your options.
If you’re in the food business yourself, you can print pizza menus, for example, in such a way that the menu is limited. Keep in mind that customers want something that can be quickly whipped up in your restaurant kitchen, so keep those difficult to prepare items off your takeout menu. You should also give customers options which are not too limited, but not too much that they feel overwhelmed. Seven to ten items of whatever fare you’re offering is a good number.
- The high-profit menu items are highlighted.
To make customers order more, menus are designed in such a way that the high-profit menu items are highlighted. Chinese restaurants always include egg rolls in their takeout menu because it’s high-yielding, a crowd favorite, and is easy to prepare. Keep this in mind when designing your own takeout menu.
- They eliminate the dollar sign.
Whether they’re dining in or out, customers do not like looking at dollar signs because it signifies that they are spending money. Although this is exactly what they’re doing, it is better to eliminate the dollar sign altogether. Also, 9.95 or 9.99 looks less expensive than 10.00 – so use those numbers to your advantage when designing the menu.
- The names of the dishes are well thought out.
Finally, make a diner feel curious by including interesting dish names in your takeout menu. If you’re a mom-and-pop diner, use the name of the recipe owner as the dish name – something like Papa Luccio’s pizza or Granny’s Tomato Soup.
By applying these tricks in designing your takeout menu, you can boost your profit and make customers feel satisfied with their ordering experience.
