What do you think are the most important factors when it comes to business card printing? The simple act of distributing business cards is a good enough form of advertising, not to mention inexpensive. As such, you must pay attention to even the smallest details of printing the cards. Here, we will be counting down the most important factors when you’re printing regular or premium plastic business cards.
5 Factors to Consider when having Business Cards Made
When having business cards made, here are the top five factors to consider:
- Type of printing: digital or offset?
There are two types of printing processes available for products like business cards: digital and offset. Digital printing companies are a dime a dozen, while there is a lesser number of offset printing presses. Quality-wise, offset printing produces better prints than digital and it’s a bit more expensive – something that you definitely have to consider when having business cards made.
- Size: standard or non-traditional?
The standard size of business cards is 2” x 3”. There are slightly bigger and smaller versions but the downside of taking the non-traditional route is that the card might not fit wallets or purses. If it’s too small, it might get lost inside women’s bags. If it’s too large, people might find it too much of a burden to keep. It’s entirely up to you to decide whether you want to go for the standard, smaller, or bigger-sized business cards.
- Paper thickness: thin or as thick as a credit card?
Most people like the feel of thick business cards on their hands, although others opt for the more elegant thin, textured linen cards. For the thick business cards, there are materials which have anywhere from 15% to 100% the thickness of credit cards.
- Material: paper or plastic?
Thin linen, fabric-like suede business cards, silver or gold foil laminate, plastic – these are your options when it comes to the material that the card is made from.
- Design: conventional or out-of-the-box?
Finally, make sure that the design of your business card suits the image that you’d like to project for your brand. If you have an older clientele, choose a design that will appeal to their tastes. For a younger audience, you can have an out-of-the-box, edgy, or creative business card design.
Take these factors into consideration and make sure to include a call to action when having a business cards designed and printed out for your business.
