Are you an orthodontist who helps correct the smiles of patients? If yes, how do you advertise your dental expertise? You might already have a steady stream of patients coming in for regular dental treatments. But if you want to specifically target those who need to have dental appliances installed, it is better to go with something like eddm mailing. EDDM stands for Every Door Direct Mail and this is a service provided by the United States Postal Service. Here, entrepreneurs can send marketing postcards to every door within a zip code or an address group. Although you can work with the USPS yourself, it is simpler to partner with a print shop that offers eddm mailing services so that they can do all the work for you, in return for a minimal postage fee.
How to Refine Your EDDM List
Anybody who wants to improve their smile, no matter what age, is a candidate for orthodontic treatment. However, children between the ages of 6 and 14 are the ideal candidates because once their permanent teeth erupt, that is when dental treatments work most effectively. This is also the age group when any bad oral habits can still be corrected. So if you would like to refine your mailing list for EDDM, how can you do so?
Since the print shop is the one partnering with the USPS, you simply need to identify which demographic you would like to send the promotional postcards to. Instead of sending one postcard to every address within your clinic’s zip code, you can refine your address group to include only households where there are school age children. Just remember that adults can be candidates for orthodontic treatment, too, so you might want to still send postcards to every door within the zip code or a specific mail carrier route.
In the end, the success of your EDDM marketing campaign all boils down to the online printing shop that you will work with. Make sure that they have expertise in the field and they specialize in EDDM postcards. One last thing to note is that your postcards should have a striking headline so that the recipient will find the need to book an appointment with your orthodontics clinic after reading your marketing message. All the better if you can include a discount code, which patients can use when booking a dental or orthodontic treatment.
