When it comes to brochure printing, looking for a print shop and designing the material is easy. What is challenging is designing a brochure that the recipient will read and safekeep. For this, you need to know the elements of a good brochure design, which we will learn more about here.
If you are a furniture shop owner, for example, how can you design a brochure that prospective customers will keep for future reference? Should they decide to redecorate their living room, they can check out the pieces featured on your brochure, and call your furniture shop for orders. To make sure that your brochure will be kept for future use, these design elements should be present:
- Purpose
Do you have a new furniture shop and you would like to introduce your business to homeowners and entrepreneurs? If yes, you must include a page that describes what your business is all about. There can be a brief description of your furniture business; what the design style is; and your mission and vision.
- Material
Brochures are made from 100# gloss text book paper or gloss cover paper. Partner with a reliable online printing services provider so that you can be made aware of your material options.
- Size and Folding Style
The smallest brochure size available is 4.25” x 11” while the tabloid and map sizes are 11” x 17” and 11” x 25.5”, respectively. There are ten folding styles available, and the number of panels which you can turn into pages range from four to eight.
- Font and Graphics
People do not like reading through huge chunks of text, so lay out the content in such a way that there is a good mix of copy and graphics. If you will use photos or illustrations, make sure that they are high-resolution. Use easy-to-read font that suits your overall brochure design.
- Call-to-action
Finally, there should be a call-to-action. Include your complete contact information at the back page, better if there is a promo code that entitles the holder of the brochure to discounts from your furniture shop.
Look for a reliable brochure print service provider then apply all these elements to your design. Once distributed, there should be an increase in the number of inquiries and orders for the items on your furniture shop, so start working on your marketing brochures now.
