One of the best ways to advertise accounting services is through postcard printing. Whether you’re working on your own or with a slew of other accountants, people and businesses need to be made aware that your services exist. When tax filing season looms, that is usually when professionals and business cram to look for an accountant – so you need to be proactive and make them aware that your services exist in the first place. This is where postcards prove to be useful. By simply printing a headline with maybe a short, bulleted list and your contact information, you can tell your individuals and businesses about your services.
Tips when Looking for an Online Printing Company
Before counting down the ways for you to look for the best online printing company, it is good to know how you can create good copy in the first place. Postcards have more space than business cards but less space than brochures. With a 4” x 9” or a 6” x 11” card, you do not have the available area to write long paragraphs in, so keep the text short but impactful. There should be a catchy headline, then a bulleted list that includes details about your accounting services. Try to include an image or a photo to break the monotony of an all-text surface. At the bottom or back of the card, you can include your contact information. If you want, you can even have a QR code which leads to your website, or a promo code that clients can use when booking your services.
Next, check out these quick tips when looking for an online printing company:
- When printing postcards, ask about the printing method that the shop uses. This can be digital or offset or both – they will use one based on the volume of your order.
- There are almost two dozen sizes of postcards available – choose one that best fits your advertising campaign as an accounting firm.
- Check on the material, paper stock, and paper finish that the print shop offers.
- Ask about the turnaround time, and research if they have good feedback on the quality of customer support.
In the accounting business, you are performing a great service helping people and business owners with their taxes. Advertise this fact with affordable yet effective advertising postcards, and wait for the number of your clients to increase in no time.
