Two similarly sumptuous businesses to have are delis and bakeries. Bakeries sell mostly breads, sweets, and cakes; while delis or delicatessens sell mostly ready-to-eat items like sandwiches, salads, breads, cold cuts, and sliced cheeses. If you have either of these businesses, you might already have a loyal clientele who regularly go out to buy food from you. However, if you would like to expand your business and introduce your bakery or deli to more clients, you need to invest in printed marketing materials. This is where print to go menus come in. These are menus which are specifically meant for customers who order for delivery or takeout. If you have a bakeshop, having a stack of takeout menus by the cashier countertop will encourage customers to pick one up and use for future orders. If you have a delicatessen, you can distribute takeout menus to people outside your food establishment, where there should be high foot traffic. Once people get a hold of your takeout menu, you are bound to get repeat orders, and people will be craving for breads and cold cuts-and-cheese combos before you know it.
Menu Printing Design Tips
So how can you design a good takeout menu if you own a bakery or deli? Here are a few tips to keep in mind:
- Partner with a good online printing services provider so that you can have high-quality takeout menus without spending too much. There are several fold styles and sizes to choose from. If your bakery has a lot of bread variants, for example, go for a map size takeout menu which measures 11” x 25.5”. You can have anywhere from four to twelve panels for this menu size – choose one based on the number of items that you wish to include on the menu.
- People eat with their eyes, so make sure to include sumptuous-looking photos that pop out of the page. For this, you might need to invest in professional photography – but the results should be well worth it.
- Use a combination of images and text. Just like brochures, map-sized menus give you a lot of space to work with. For bakery or deli menu printing, avoid using chunks of text that people would not want to read through. The menu items should be organized but still mixed with scrumptious photos of breads and cheeses.
- Highlight your bestselling items and place them strategically on the menu. Do not include dollar signs when indicating the price of the items – you don’t want to remind people that you are making them spend their hard-earned money once they peruse your menu. Also include your contact information at back page so customers would know how to get in touch with you, or where your deli or bakery is located.
