People are slowly going back to travelling and if you have a travel company, now’s as good a time as any to jump right back in. So how can you tell travellers about the services that you offer? One of the best yet cheapest ways is through postcard printing. Here, we will look at the reasons why you should advertise using postcards, what to look for in a printing company, and how you can effectively distribute these mailers.
Why Should I Advertise Using Postcards?
First, why should you advertise using postcards? If you’re a travel company, here are some reasons to consider:
- Everyone is going digital these days so print advertising is actually a novelty. Instead of clicking links from email advertisements, some of which go straight to spam folders, having a printed postcard that is tangible will make people remember you more.
- The message on the postcard can be read instantly since there is no need to open an envelope.
- If you will include a time-sensitive offer (example: 10% off if you will book by a certain date), you are bound to get immediate results from your marketing efforts.
Second, custom postcard printing is very affordable. At a few cents per piece, you can have a set of postcards printed out, ready for mailing to your travel-addicted clients.
What Should I Look for in a Printing Service Provider?
Next, what should you look for in an online printing services provider? Aside from the per piece price of the postcards, ask if they offer direct mailing or EDDM (Every Door Direct Mail) services to make distribution easier. With direct mailing, the postcards can be sent to your mailing list if you already have one. If you don’t have a mailing list, EDDM mailing is easier because the print shop will partner with the USPS to send your postcards to every door within a zip code, or a more specific group of addresses if you have a niche market.
Also check on the length of experience that they have in the printing industry. Make sure that they use high quality materials, that they offer good quality customer service, and ask about the turnaround time.
For the postcard design, keep the message short but succinct. Include high-definition images that will make the reader want to instantly book a ticket with you to a dream destination. By learning the first thing about postcard printing, you can use this marketing material to entice travellers back onto discovering different destinations in the world.
