If you are offering janitorial, residential cleaning, or commercial/business cleaning services, almost all the establishments and homes near your place of business are possible clients. This means that you can easily go for brochure printing to advertise your products and services. Here, we will look at how you can look for the best shop to print the brochures for you, and how you can effectively distribute them to increase the bookings of your cleaning services.
How to Look for the Best Brochure Printing Company
First, what should you look for in a brochure printing company? Here’s a quick list of questions to ask:
- How much does a basic brochure printing package cost?
- What types of paper stock and finish do they have?
- How long have they been in the printing business? Do they specialize in printing brochures, or do they also print business cards, flyers, letterheads, postcards, menus, rack cards, etc.?
- Do they offer free color, two-sided printing?
- Do they use digital printing, offset printing, or both?
- What is the turnaround?
- How about the quality of customer support that they have?
Do your research so that you can look for the best online printing service provider. Compare the printing packages offered by different companies, search for ones with good reviews, and make an informed decision from there.
Ways to Distribute Brochures for Your Cleaning Business
Let’s say that you already have a well-designed brochure. The next step is distribution. For a cleaning service provider, how can you make sure that your brochures are distributed effectively? As mentioned earlier, almost every household, business establishment or both are prospective clients if you offer cleaning services because everybody needs their space cleaned. If you’re a commercial cleaning company, then you need to print brochures online and distribute them to all the offices near your place of operations. Mail them out using direct mail if you already have a list of the businesses in your area.
Aside from mailing them out, you can also personally hand out brochures in areas where there is high foot traffic. Bring a stack with you during trade shows, conferences, trade fairs, networking events, post them in public bulletin boards, or ask local business owners if you can display your brochures in their reception areas. By getting the best priced brochure printing package from a print shop and distributing them effectively, your marketing efforts will be rewarded with additional bookings for your cleaning services.
