Startup companies do not necessarily have the budget, manpower, and other resources to launch a full-blast advertising campaign. However, a little goes a long way and there are many resources where you can get cheap brochure printing services, for example. You already have the digital part down pat, so you need to focus on another technique which is print advertising. Digital may be the in thing these days but there is still something about tangible brochures, business cards, flyers, letterheads, notepads, and envelopes that appeals to people. Physical advertising materials can also be kept for future reference, so they are a good thing to invest in.
Ensuring Success when Printing Brochures for Startups
Now, how can you ensure that your brochure printing task will turn out to be a success? Here are a few tips:
- Make an outline of the content first.
Your goal in making the brochure in the first place is to introduce your startup to other businesses, customers, prospective partners, and other contacts. If you will print an 11” x 17” accordion folded brochure, what content can you place in eight panels? How will you organize the content in such a way that the most important information about your startup is included? Include a cover page; an About Us page; then introduce your products and services; the benefits that your clients will enjoy; customer reviews, if any; and your contact details. By making an outline first, you can decide on the size and the folding option that you would need for your brochure.
- There has to be a balance between the text and the images.
People do not like reading chunks of text so make sure that there is an even percentage between images and text. Use colors which are of the same palette as your logo, and make sure that the font is easy to read.
- There should be a call-to-action.
For people to actually want to call your startup for more details, there should be a call-to-action. Why don’t you include a QR code which leads to a URL of your social media pages? Or maybe a QR code with a link which, when visited, entitles the client to a 5% discount for your services? Be creative in phrasing your call-to-action and put a time-sensitive factor to it. This way, you can see immediate results from your print marketing efforts.
You may be a startup without many resources, but by looking for the right online printing partner, you can create brochures that will impress the reader and turn them into prospective customers.
