You decided that you want to include printing postcards as part of your to-do list while running your business’ daily operations. You are already on the right track for this because printing postcards is an effective way to connect to potential and existing customers. They are cheap, easy to design and print, and mailing them out gives you a chance to have a very targeted marketing campaign.
So how can you actually have postcards made? The traditional way is to look for a printing company near your place of business, pay them a visit, ask about their design and material options, then pick up the postcards after they have been printed. In today’s very busy and risky environment, however, ordering postcards online is a more convenient and safe option. The good news is that even if you will order the postcards online, you can still get the same quality and go through the same ordering process as if you physically visited a printing company. Only, the process is purely online.
Next, how can you choose a suitable printing company to create the postcards for you? First, check out the different printing companies available online. Make sure that they use state-of-the-art printing presses. You can go with digital desktop printers – but the quality is just not the same as real printing presses. Second, check on the available sizes, materials, and finishes that they offer. Would you like a 4” x 6”, 16-pt. ultra-smooth matte postcard? Or maybe you want to make a statement with a 6” x 11” postcard with an ultra-smooth, glossy finish? The next thing to do is upload your design. For this, make sure not to crowd the surface with too much text or unnecessary images. Your message should be direct, and make sure that there’s a call to action.
Finally, ensure that the online printing company offers good customer service. Ask about the turnaround time, determine what to do in case you have questions about the design, and make sure that they reply to order-related inquiries swiftly. With a purely online ordering process, it really is the best decision to go with online printing companies when mailing out postcards for your marketing campaign.
