What is your primary goal in launching print advertising campaigns which might include different EDDM postcard sizes? One is to spread awareness about your brand. No matter which industry your business is in, you can easily and cheaply distribute flyers, brochures, postcards, and business cards to make people aware about your products or services. If you have long been in the business, you may want to use postcard mailing to establish customer loyalty. You can send out postcards during the holiday season or a customer’s birthday, and this will add a touch of personalization to your marketing scheme. Yet another goal, which is the most common, is to boost sales. The more often you send out these postcards, the higher the response rate will be – making it the advertising medium of choice among many business owners.
Now, how exactly should you go about starting an EDDM mailing campaign? EDDM stands for Every Door Direct Mail and it does just that: the United States Postal Service will mail one postcard to every door within a specific address. What’s good about this marketing scheme is that you don’t have to put together your own mailing list. After choosing which group of people based on demographic, or area to mail out the cards to, you must choose among different EDDM postcard sizes. The most popular are 4” x 6”, 5 x 7”, or 6” x 11” if you want to make a bold statement.
One last thing to know about EDDM mailing is that it is important to design the layout and choose the text in such a way that it triggers a response. Whether you want the recipient to visit your website, use a discount code, or give your office a call – you can interact with your customers through an effective and well thought-out EDDM postcards mailing campaign.
