If you’re a small business owner or a start-up company, do you still need business card printing or is it enough to have a website and social media presence? Even if you’re a purely digital business, you still need to complement your online advertising with print advertising. Business card printing, for example, is something that you can easily do. It’s cheap, effective, and business cards are tangible – which means that it is something that customers can hold in their hands, making your brand mark easily into their minds. So how can you go about the process of business card printing? Here are a few steps to follow:
1. Include your logo and only the necessary contact information.
Before you can look for a company that can print business cards online for you, the design of the card should first be prepared. For this, make sure to include your official logo. For the contact information, you do not have to include everything. Skip your office address if you’re a purely online business. If you do have a physical office, do include the address and contact number – as well as your online information. For entrepreneurs, your name, job title, email address, phone number, and maybe a short tagline will do.
2. Design the card in such a way that it reflects your brand’s image.
When you print business cards online, make sure that you already have an official logo which you need to incorporate in all your printed promotional materials. Also, there are print business cards online companies that have templates which you can download or online design tools that you can use for business card printing – take advantage of such features. Design your card in such a way that it is a clear reflection of what you are all about as a brand.
3. Decide on the material, finish, and overall look of the card.
The next thing to do when you print business cards online is to decide on the material and finish. The most common is paper cards but there are varying thicknesses – from 14-pt. to 32-pt. paper stock which is as thick as a credit card. For the finish, you can take your pick from fabric-like textures like silk, cotton, suede, or linen. There are also unique features for business card printing like rounded edges, spot UV treatment, foil stamped cards, or materials like plastic and recycled paper. Pay attention to the small details and make sure that all the tiny elements you incorporate in the design of the card contributes to a coherent whole which is a perfect reflection of your brand.
4. Look for a good printing company.
Finally, look for a company that will print business cards online for you. There are ones using digital printing presses while others use the offset printing method. The latter produces more professional-looking results, while digital printers are cheaper and get the job done. Also check on the turnaround time, quality of customer service offered, and the minimum number of cards that you can order.
