If you’re in the advertising business, how can you promote your own brand? How do you advertise the fact that you are in the business of advertising? It has to be a combination of digital and print marketing. Naturally, you need to establish an online presence so that other business owners would know about your services. Create official pages on popular social media websites, make sure that your website is user-friendly, and interact with your audience regularly by regularly posting good quality content. When you match this with something like 5 x 7 postcard printing, you can let people know about your advertising services.
Looking for the Best Online Printing Company? Here’s How
What’s good about postcard printing is that it is cheap yet you can have great quality postcards despite the affordable price – you just need to know where to look. Here are a few tips on how to look for the best online printing company:
- Compare different postcard printing packages.
Some print shops offer digital only, offset only, while others offer both types of printing processes. Digital utilizes desktop printers and is suitable for small print jobs. Offset printing uses state-of-the-art printing presses, and once set up, can print hundreds of copies in a matter of minutes. For offset printing, the more copies you order, the lower the per piece price gets. Consider this when choosing which postcard printing package to get. Also check on the quality of customer service offered, the turnaround time, and the materials used.
- Decide on the size of the postcards that you will use.
Some of the most popular sizes when you print postcards are:
– 4.25” x 11”, favored by big corporations
– 4” x 6”, frequently used in door-to-door mailing campaigns
– 5” x 7”, the size of a greeting card
– 5.5” x 8.5”, which measures half of a computer paper
– 6.5” x 9”, popular for small businesses
– 6” x 11”, used in most mailing campaigns
For the finish, you can choose matte or gloss while the paper stock is either 16-pt. or 17-pt.
- Know where the key distribution points are.
If you will take advantage of EDDM or Every Door Direct Mail, the print shop will work with the USPS to send your mailers to every door in a specific zip code or mail carrier route. Since you’re an advertising company, you can narrow down the recipients to only the business addresses in your area.
You may be an advertising company but you still need help in advertising your own brand, so that you can have clients to help in promoting their products or services. With the help of postcards, you can spread awareness about your advertising services, and hopefully gain more clients.
