Month: September 2022

Pocket-Sized Advertising Wonders: All About Rack Cards

When using printed advertising materials, you want something that grabs the attention of the readers. It also helps if the material can be easily carried wherever they go. Such is the flexibility and portability of rack cards. Rack cards printing is something that you must consider if you want an eye-catching, pocket-sized advertising material for your brand. 

Everything You Need to Know about Rack Cards Printing

Fortunately, it is very easy to look for online printing companies that specialize in rack cards printing. Here’s what you need to know about it:

  • You can choose from offset or digital printing shops.

Rack cards are pocket-sized printed advertising materials which aim to promote a brand. You will often see a stack of rack cards in brochure displays at hotel lobbies, tourist centres, amusement parks, theatres, and reception areas of offices. The goal in rack cards advertising is to have people grab one from the display case, then read it and bring it home. Naturally, your business’ information should be printed on the rack card. Since there’s limited space in it, make sure that your copy is short but still attention-grabbing. 

Take your pick from digital or offset printing companies when having rack cards printed. Digital typically uses desktop printers while offset uses big printing presses. For large volumes and professional print quality, offset is the recommended option. 

  • You have different printing options to choose from. 

After choosing between offset and digital, there are several material-related decisions that you need to make. Would you like the regular 4” x 9” size or the smaller 3.5” x 8.5”? Would you like to use 16-pt. or 17-pt. paper stock? How about the paper finish – ultra-smooth matte or ultra-smooth gloss? There is also the tear-off business card option, and you can decide between one side or two sides printing. 

  • Aside from using them as displays, rack cards can also be mailed out.

Finally, rack cards can also be used as mailers. You can include them in your postcards marketing campaign, or just mail them out as is. It’s better if you can include a promotional code at the back of the card so that you can have a sure response from the customer once they read it. 

Indeed, rack cards are pocket-sized marketing wonders, so better take advantage of it!

Rack Cards Printing: Sales Strategies You Can Use

Would you like to have an effective marketing tool for your brand? Whether you’re offering a service that people use everyday or if it’s a unique retail product that you’re selling,  rack cards printing is the ideal solution to promote your wares. Rack cards are usually 4” x 9” cards which are made from thick paper stock. Similar to postcards, these are promotional materials which are prominently displayed in areas where they can easily be seen. They can also be used in mailing promotional campaigns. 

Apply these Sales Strategies when Using Rack Cards

Now, the first thing to do if you’d like to include rack cards in your line of printed marketing materials is to look for cheap printing services. There are dedicated offset or digital printing shops, while other offer both types of printing process. With digital printing, a desktop printer is typically used, making it ideal for small print jobs. But if you want professional-level quality and if you’re ordering in bulk, offset printing is the better option. 

Next, here are the sales strategies that you can apply for rack cards printing:

  • Design your rack cards appropriately.

Rack cards have less space than brochures but more space than business cards or postcards. Use the available space wisely – make sure that the copy is not too text-laden. If you want to include pictures, make sure to invest in professional photography to impress your customers. The copy should be short but well-written, accurate, and catchy. 

  • Display your rack cards in strategic locations.

Brochure or rack stands are usually seen in hotel lobbies, gas stations, tourist centres, hotels, movie theatres, amusement parks, reception areas, etc. By displaying your rack cards in areas where there is high foot traffic, you can make sure that it is seen by as many people as possible. 

  • Include special offers. 

Why would anyone want to take home your rack card if there’s nothing in it for them? When having rack cards made, there should always be a benefit for the customer in the form of promotional codes, discount coupons, and other similar offers. 

  • Lower the printing costs by ordering more.

Lastly, you can lower the printing costs by ordering more copies. Once an offset printer is setup, the costs of printing each card gets lower.  As such, a batch of 2,000 copies is cheaper than ordering just 1,000 or 500 copies. 

Choosing the Right Partner for Rack Cards Printing

Alongside business cards, postcards, flyers, brochures, notepads, and envelopes, rack cards printing is a must if you want to have a complete print promotional campaign. Digital may be the in thing these days when it comes to advertising. But since everything is digital and virtual, there is such a novelty associated with receiving something that’s tangible – so customers are bound to remember your brand. 

Let’s say that you sent a birthday greeting postcard to a customer and you included a coupon code inside. The customer’s loyalty to your brand will be enhanced because you remembered his or her special day, and you included a gift, too. This is exactly why it pays to invest in printed advertising materials like rack cards. Aside from establishing customers’ loyalty to your brand, it also boosts sales, and completes your print advertising arsenal.

Selecting the Right Online Printing Company 

There are many cheap printing services out there, so you need to find one that will do a good job of printing your rack cards. Before counting down the tips on how you can choose the right printing partner, why should you print out rack cards in the first place? These are 3.5” x 8.5” or 4” x 9” cards which are printed on thick card stock. They are displayed in areas where there is high foot traffic, for people to pick up, read, and take home with them. You will usually see rack cards on theatre lobbies, tourist centers, theme parks, and similar establishments. 

Rack cards should be attention-grabbing so you need to partner with the right printing company. Here’s how you can do just that:

  • Learn about the printing process used. Is it digital or offset? What kind of printing machines do they have? If you order in bulk, how soon can they deliver? 
  • Ask about their experience in printing rack cards. Based on the design of the cards, would the output have vivid colors that pop, with images in high definition? What about the paper stock and finish that they will use? By asking the right questions, you would have an idea of what the output would look like. 
  • Will they show you the proof of the card before doing the actual printing? This is a must because any typographical error or mistake on the color setting would be too costly to correct in the end. 
  • How about the quality of customer service that they offer? Check if they are quick to respond to your messages before ordering. 

As you can see, finding the right printing partner is crucial if you want your rack cards to be printed with the highest quality and a quick turnaround time.

Complete Your Print Promotional Campaign with Rack Cards Printing

Similar to postcards, the goal of rack cards printing is to immediately grab the attention of someone. In the case of rack cards, they need to be eye-catching because rack cards are typically 4” x 9” cards made from thick paper stock, which are displayed in areas where there is high foot traffic. The main goal of printing rack cards is to make passers-by want to grab one from the display rack so that they can read it, take it home, or give away to family and friends for referrals. 

Completing Your Print Ad Campaign with Rack Cards

No matter what product or service it is that you are selling, it is important to launch an advertising campaign to spread awareness about your brand. Here are some tips on how you can complete your marketing campaign using rack cards printing:

  • Carefully select the materials for your print ad campaign. 

Start with business cards which are a must for networking. If you meet a supplier, a prospective customer, or any other business contact, you need to have a business card to present to them. Next, if you have a physical office, you might want to include letterheads, envelopes, and notepads. For your mailers, have brochures, postcards, flyers, or takeout menus printed out. For display and mailing purposes, rack cards are a must-have. 

  • Write just the right amount of copy on your rack card. 

Online printing companies offer rack cards in two sizes: 3.5” x 8.5” and 4” x 9”. With such limited space, you don’t want to crowd the area with too much text. Have a combination of text and sharp images which are attention-grabbing to make people want to get one of your rack cards.

  • Combine your print marketing efforts with digital.

Printed marketing materials work well with digital, so also launch a marketing campaign on your social media sites and website.

  • Don’t just display, you can also mail out your rack cards.

Aside from displaying them on brochure stands, rack cards can also be included in mailers. If you want, you can go with a card that has a detachable business card option. This is sure to impress customers. 

By putting together an effective print and digital ad campaign, you can enhance your brand, boost your sales, and build customer loyalty all at the same time.

Enjoy the Marketing Benefits of 5 x 7 Postcard Printing

Are you planning to look for a 5 x 7 postcard printing package to promote your business? If yes, then you’re in for a treat because there are many postcard printing companies who are already experts in the task. You just need to look for one with great customer feedback, good prices, and state-of-the-art printing presses or digital printers. By doing so, you can order postcards that will truly impress your customers.

Benefits of Postcard Printing

Let’s say that you already have a printing partner to produce the business postcards for you. The next thing to do is to be aware of why you are printing postcards in the first place. Postcards marketing is a typical part of any print advertising campaign. The postcards are mailed through direct or every door direct mailing options. Once the postcards are mailed out, they will be read by the recipient. Depending on how effective your marketing message is, you are bound to receive a response from them in the form of repeat orders or inquiries about the products or services that you offer. 

Here’s more about the benefits that you can enjoy as a business through postcards marketing:

  • Brand awareness

When designing a postcard, its look and feel should be similar to how your logo is designed. This way, your business logo will be instantly recognizable – something that helps establish brand awareness. 

  • Promoting your products or services

Postcards are a great tool for marketing your products or services. Since they have more space than business cards, for example, you can talk about your offer a bit more. When using postcards for this purpose, make sure to include a benefit to the customer as well. This can be in terms of promos or discounts that they can use when buying from you. 

  • Reaching out to a new audience

If you already have a set of loyal customers, postcards can be used to entice new customers to try out your products or services. Again, mail out postcards with discount or promo codes to give your customers benefits. 

  • Retaining the loyalty of existing customers

Finally, consistency is key when it comes to postcard marketing. Always follow up your initial postcard mailers with holiday greetings, birthday greetings, and mailers about seasonal promos. With all these benefits and more, there’s no reason why you should say no to using postcards to spread the word about your brand.

5 x 7 Postcard Printing: Paper & Print Options

If you are thinking about 5 x 7 postcard printing for your business, you are already on the right track. Postcard printing in general is a great way to advertise your business. If you are working with the right printing company, you can print a set of postcards and they will take care of direct mailing or EDDM (Every Door Direct Mailing) for you. With direct mailing, you should have a list of customer names and addresses to send the postcards to. With EDDM, the printing company will work with the USPS to mail out your postcards to every door in a specific zip code or mailing route. EDDM is easier than direct mailing because you don’t have to put together your own mailing list. Aside from zip codes or mailing routes, you can also narrow down the mailing list to a certain demographic such as age bracket, household income bracket, etc. 

Naturally, the first thing to do is look for a suitable online printing company that will take care of the printing and mailing of the postcards for you. Remember that when it comes to printed marketing materials likes postcards or business cards, paying close attention to detail is important. Just imagine how much money you will waste if you will print 500 postcards haphazardly, only to realize that the logo is printed incorrectly or your address is spelled incorrectly. To avoid such costly mistakes, make sure that the printing company has the length of experience in the industry. They would know how to proofread the data first, and ensure that there are no mistakes on the proof before the actual printing. 

Another thing to consider when having postcards made is the paper and printing options available. There are plenty of postcard sizes to choose from, ranging from 2.5” x 2.5” to 5” x 7”, to as big as 9”x 12”. You can either print on just one side of the card, or use both sides if you have longer copy or if you want to include a promotional offer. Also check on the thickness and paper finish. 

More importantly, the quality of print itself should be excellent. Offset printing is usually the better choice than digital, especially if you need a large volume of cards made. All in all, a full color, HD postcard which is printed on thick paper with a nice glossy finish is an excellent addition to any set of printed marketing materials. 

Need a 5 x 7 Postcard Printing Package? Here’s How to Choose the Right Printing Partner

Are you wondering if you should look for a 5 x 7 postcard printing package and use the cards to market your business? Why should you have a print marketing campaign in the first place? Despite the digital craze that everyone seems to be jumping in these days, there is just something about printed marketing materials that provides such a novel experience to customers. Once they receive something tangible in the mail such as brightly-printed postcards, it will immediately catch their attention. Your brand name will be imprinted on their minds, and they will most likely try the products or services that you offer. 

The good news is that there are many postcard printing shops or companies from where you can order any postcard size. Here are a few tips on how to choose the right printing partner:

  • Check on their length of years in the business. 

Many companies specialize in printing postcards but if you want to go with a reliable shop, look for their length of experience in the field. Those who have been in the printing business long enough are reliable, they have both digital and offset printing equipment, and expertise in the printing process.

  • Determine the printing process used. 

Digital and offset are the available printing options so which one should you choose? It depends on the quality of print that you expect and the volume of postcards that you need printed out. For small printing jobs, shops using desktop printers will be able to deliver. But if you want high quality prints and you need a lot of copies printed out, offset printing is the better choice. 

  • Ask about the materials available. 

There are almost two dozen postcard sizes available, which can be printed on just one side or both sides. For the paper finish, choose between ultra-smooth matte and ultra-smooth gloss. The popular paper thickness are 16-pt. and 17-pt. 

  • How about the turnaround time? 

For an additional fee, you can have your order delivered in 24 hours. But if you’re in no rush, there is no need to pay extra. The typical turnaround time for offset printing is 2 to 3 business days. 

Choosing the right printing partner is important if you want your postcards to be attention grabbing and give a great first impression to your customers.

5 x 7 Postcard Printing & Designing Tips

A mid-sized postcard that you can use for marketing is 5 x 7 postcards. There are smaller and bigger sizes but this one has just the right size for you to deliver your marketing message. Here, we will take a look at why it pays to use custom postcards in marketing, and why size matters when it comes to this type of printed advertising material. 

Postcard Design and Printing Tips

There are almost two dozen postcard sizes that you can choose from and 5” x 7” is a mid-range size. It gives you the perfect paper area to say what you want to your customers. It’s also cost-effective, making it the perfect size to use in any print marketing campaign. So, if you would like to include postcard printing in your advertising arsenal, here are a few printing and designing tips to remember: 

  • Use the same colors as your business logo.

Consistency is important in branding and if you want to have a cohesive look in all your printed advertising materials, use the same colors as your business logo. If the same color palette is used to design your business cards, postcards, envelopes, notepads, brochures, and flyers, customers will immediately associate those colors with your business logo and your brand name.

  • Use sharp images. 

Whether you’re selling food or retail products, make sure to use sharp images. Invest in professional photography so that you can have the best results possible. Customers will have a not-so-good impression of your brand if your postcards have poorly lit images with pale colors. 

  • Use two-sided printing.

While you’re at it, take full advantage of the front and back sides of the postcard. On the front page, you can include all the important information about your business. On the back page, you can probably include a marketing tagline or two – then a promo code if you want the postcard to double as a discount card. 

  • Choose the right material, size, and printing process.

Finally, choose the right paper type and thickness. Size-wise, there are more than twenty available – the smallest being 2.5” x 2.5” and the largest measuring 9” x 12”. When it comes to the printing process, digital or offset are your two options. 

Keep in mind these postcard design and printing tips to make the most out of this type of advertising material.

The Flexibility Offered by 5 x 7 Postcard Printing

No print marketing campaign will be complete without the inclusion of postcards. If business cards are there to serve as the main source of your contact information, postcard printing can be used as a selling tool. With 5 x 7 postcard printing, for example, you can entice new customers to try out your products or services. Or, you can tempt existing customers to place repeat orders by including discount coupons or other promotional codes on the card. 

Including the Right Amount of Information on 5 x 7 Postcards

Now, how can you include the right amount of information if you want to use 5 x 7 postcards specifically? First, let us take a look at the other postcard sizes available: 

  • 2.5” x 2.5”
  • 3” x 4”, or 3.5” x 4.5”
  • 4” x 6”, 4” x 9”, 4.25” x 11”, 4.25” x 2.75”, 4.25” x 5.5”, 4.25” x 6”, or 4.5” x 12”
  • 5” x 7” or 5.5” x 8.5”
  • 6” x 11”, 6” x 6”, 6” x 9”, 6.5’ x 12”, or 6.5” x 9” 
  • 8” x 10”, 8.5” x 11”, 8.5” x 4”, or 8.5” x 6”
  • 9” x 12”

Some of these postcard sizes are eligible for EDDM or Every Door Direct Marketing. Here, the print shop works with the USPS to mail out your postcards to every door in a specific address. You can choose to mail based on zip code, individual routing carrier, age bracket, income bracket, or any other demographic. 

With all the sizes available, why should you go with 5” x 7” postcard printing? Unlike the smallest or the biggest postcard sizes, a 5” x 7” postcard gives you just the right amount of area to print your copy in. When designing mid-sized postcards, ask yourself what your goal is in the first place? Do you want people to flock to the opening of your restaurant? If yes, you may want to include a map with a pinned location on the postcard – as well as a discount code. Or maybe you want people to buy the items on your online shop? For this, a QR code works great. 

Considering the size of the postcard, make sure to only include important information and do not crowd the space with too much text. Balance this with sharp images to really attract the attention of the reader. 

As you can see, 5” x 7”postcards offer great flexibility, so consider this if you can’t decide between the many postcard sizes available.

Print EDDM Postcards for a Hassle-free Way of Reaching Out to Your Customers

The task of printing EDDM postcards should be part of every business owner’s marketing campaign. EDDM stands for Every Door Direct Mail and here, the printing company works with the USPS to send out your advertising material to every door in your specified address. What’s good about EDDM mailing is that it is hassle-free. You don’t need to put together your own mailing list to reach out to your customers – the printing company does all the work for you. You can simply choose a zip code, an individual mailing route, or a certain demographic, then your advertising materials will be sent out to your customers.

Postcards in general provide more space than business cards but less space than brochures. This makes them perfect for short marketing messages, without discounting the impact to your sales and brand enhancement. With postcards which are specifically for EDDM mailing, you can send out mailers to every door in a specific zip code or mailing route. Without having to spend a lot of time collecting names and email addresses, you have a ready-made mailing list to make your marketing campaign a lot easier and more successful. 

Another advantage of EDDM mailing is that it is the printing company that will work alongside USPS. After choosing a postcards printing package, you just need to pay the postage fees which are very minimal. Since you already have a specified zip code, mailing route, or demographic, you just need to wait for one to three business days for your postcards to reach your existing and potential customers. 

One more important thing to remember when it comes to postcard marketing is that consistency is key. You want to frequently send out postcards to your customers so that they will easily remember your brand’s name. Mail out postcards during the holiday season, a customer’s birthday, or the start or middle months of the year when you can hold special sales. In the end, postcard marketing and print marketing in general is all about offering customers benefits so that you can gain their trust, while boosting your sales at the same time.