Month: May 2019

Maximize the Results of Your Marketing Efforts when You Print Postcards

If you’re an independent professional in any industry, you are bound to enjoy numerous benefits when you print postcards. If you’re a real estate agent, for example, you must have business cards, posters, and brochures readily available so that whenever a client asks for information from you, there is something for you to give. If you’re running a small law firm, postcards are important to make people aware of the legal services that you are offering. The same thing holds true for professionals in other industries.  This means that whatever line of business you are in, you need to look for a color postcard printing service provider so that you can maximize the results of your marketing efforts.

Printing Postcards: The Essentials

If it is your first time to print postcards, here are a few essential reminders to keep in  mind:

There are many printing companies online and when looking for one, consider the equipment used. Generally, offset printing offers better quality and more professional results than digital desktop printing, so go for the former. Also check on the turnaround time, the quality of customer service offered, the thickness of the paper stock, whether it’s full color HD printing, and the rates. Compare the rates offered by different companies, check on the quality of the products, and make a selection from tehre.

  • Keep the purpose of the postcard at the forefront when coming up with the design.

What’s the purpose of your postcard printing in the first place? Are you using it as a discount coupon, holiday greeting card, appointment reminder, or a regular marketing material? Based from the purpose, you can come up with the design of the postcard.

  • Think about the size, design, color – and pay attention to the small details.

5” x 7” and 4” x 6” postcards are the most popular. Since you have very limited space, it is important to pay close attention to even the smallest details. The design, color, font used, the quality of the images – all these should combine to a pleasant, eye-catching whole.

  • Use postcards as a regular part of your marketing campaign.

To succeed in postcard marketing, consistency is key. The first time that you send out those postcards, you can use it as a way to introduce your brand to your customers. The next time, you can use it as an appointment reminder and holiday greeting cards. Then, you can send it out as discount coupons. The more consistently you send postcards to your customers, the more loyal they will become to your brand.

By keeping these tips in mind, you can maximize the results of your postcard marketing campaign.

 

Print Postcards and Enjoy Numerous Marketing Advantages

Most people receive postcards, brochures, and flyers in the mail but if you’re an entrepreneur, why should you choose to print postcards? First, it can be easily combined with other printed marketing materials such as brochures, business cards, flyers, rack cards, and letterheads. Second, postcards are a cheap yet effective form of print marketing. Whether you’re launching a new product line or building a business from scratch, you can use postcard marketing to promote your brand.

Marketing Benefits of Postcards

 The good news is that there are many color postcard printing service providers out there that can provide you with high-quality HD, full color prints. When looking for a  print postcards online company, make sure that they have different sizes of postcards to choose from along with paper thickness and paper finish.

To give you more of an idea about why it really pays to go with this type of printed advertising material, here are more of the marketing advantages of using postcards:

  • It’s a highly targeted form of marketing.

If you’re a chiropractor in a small town, you can easily send out postcards to those living in your immediate neighbourhood. You can use the postcards as an appointment reminder or make it function as a discount coupon that patients can use when taking advantage of your professional services. Postcards are a highly targeted form of marketing that deliver almost instantaneous results.

  • You can use it to sell a new product or service.

If you are launching a new product line or an add-on service, you can print postcards and mail it out to your existing and potential customers. This is a way of building brand awareness while boosting the results of your marketing efforts at the same time.

  • It’s a cheap yet effective way of building customer loyalty.

Aside from using it as a marketing tool and appointment reminder, you can also use it as a holiday greeting for your existing customers. This is a cheap yet effective way of enhancing customer loyalty, and consistency is the key.

You can also use postcards as a VIP invitation card, a membership card, to promote an event, to post updates about your brand, or offer something new to your customers. True enough, postcards are a small but powerful material that you can add to your marketing arsenal.
 

How Print Postcards Came to Be

How did the practice to print postcards actually start? During the late 1890s, it was only the United States Post Office who could manufacture postcards. You can write a message on one side while the back page is where the mailing address is printed out. In the next decade, the Post Office authorized the use of private mailing cards manufactured by others and it worked pretty much the same way. In the early 1900s, the printed material was known as a Post Card. From here up to the late 1930s, the appearance of postcards evolved from something plain that you can write a message on, to the full-color photograph postcards that we see up to now.

Postcards for Marketing Your Business

 With the improvement of the postal system and photography technology, postcards have become the go-to ‘short message sender’ for most people. If you’re in a foreign country and you want to send a quick hi to your family back home, what you can do is mail out a postcard. There’s no need to use paper and seal it inside an envelope because you can simply write a short message at the back of the postcard. This convenience is something that you can also use if you want to include postcards in your list of brand promotional materials.

Fortunately, there are many companies that print postcards online. You can take your pick from some of the most popular sizes including 3” x 4”, 4” x 6”, 4.25” x 6’, 5” x 7”, 6” x 9”, and 8.5” x 5.5”. When choosing a color postcard printing service provider, look for a company with state-of-the-art printing presses and a wide range of printed products to choose from. Aside from the available sizes, postcards should be printed using thick card stock. For the finish of the print, you can usually take your pick from high gloss or matte with a dry surface.

Postcards can be included in direct mailers, they can double up as discount coupons, and they can be distributed during trade shows and similar events. From its humble beginnings as a plain and functional card that people can write messages in, postcards have now evolved into a cheap yet effective marketing material that business owners can take advantage of.

 

 

 

 

 

 

 

Highlighting the Design of Professional Brochures

Professional brochures can be used as an effective print marketing material. When you’re promoting a product or service, these handy brochures can be distributed to and be read by your direct target audience. If you’re offering beauty services, for instance, you can have half fold brochures printed out. The pages can include a brief history about your salon, the types of beauty services and products that you offer, and the brochure can even serve as a discount when presented in your place of business. Brochures can also be distributed at trade shows, out in the streets during a product launch, it can be included in mailers – the possibilities of how you can distribute them are practically endless.

Focus on Your Brochure Design!

 With the marketing benefits and flexibility offered by brochures, it really is a must for you to have them printed out for your business. The first thing that you need to do is look for a good printing company. They should have the expertise in printing high-quality materials, as well as state-of-the-art printing presses.

Next, come up with suitable content for the brochure. If you decided to have trifold brochures made, there will be six panels or pages for you to fill up with content. Make sure to include high-quality images as well to break the monotony. Content-wise, see to it that the way that the material is written fits the image that you’d like to project as a company. Use language that’s appropriate for the market. A brochure for a law firm should use more formal language as compared to a brochure that’s targeted for teenage girls buying feminine products.

Based on the number of pages of the brochure, you can have a design laid out in such a way that the pages would not look too crowded. Remember that there must be a good balance of text and images. Highlight certain parts of the text in such a way that it will stand out to someone who does not have time to read the full content of the brochure – think of the way this is done in online and actual magazines.

Lastly, pay attention to even the smallest details of the brochure design. Make sure that the content is free from typographical and grammatical errors. Your contact information must be included. The colors text, and images used on the brochure should combine to a whole that matches your brand’s identity. By taking these things into account, you can print out brochures that will leave a lasting impression to your customers.

 

 

 

 

 

 

 

 

 

 

 

 

Professional Brochures: Need-to-Know Facts about Content Writing

In the process of printing professional brochures, there is more to it than just aesthetics. You might have 100 pieces trifold brochures printed in full HD color and thick, semi-gloss paper. But if the content is badly written, do you think that you will achieve your marketing goals? Not necessarily. In order for your print advertising campaign to be successful, there should be a good balance between text and image. The quality of the brochure itself is important as well, and you should pay close attention to the message that you want to impart to the reader.

 Ways to Write Brochure Content

To make sure that you can effectively write marketing content for your brochure, here are a few ways to go about it:

  • Determine your marketing goal, and make the content revolve around that.

If you are newly launching a business, you need to tell people about how your company started, what your products and services are, and how they can benefit as customers by choosing you over other brands. If you are an existing business, you might want to print brochures to introduce a new product line. If you’re joining a trade show, you might want to use brochures to gain more following. Brochures are a truly flexible marketing material, so much so that you can use them to promote almost anything. When writing the content, keep your marketing goal in mind and make the content revolve around it.

  • Keep the content short but impactful.

While writing the content, you should also consider the number of pages that you need to use. If you think that you’ll have four pages of content, for example, you can have half fold brochures printed out. If you need to include a short page about your company history or mission and vision, go for an 8-age accordion fold brochure.  Just remember that even if you have multiple pages, you must not crowd each page with so much content, that it becomes unreadable. Keep the content short but impactful, and don’t use any more pages than necessary.

  • Creatively use a play on words.

One example of creatively using a play on words is “A tab of gold, a pinch of foil”. This is used by BlockbusterPrint to market their line of metallic foil stamped business cards. You can apply the same technique to market products when writing brochure content.

  • Offer customers benefits.

As a final touch, you can include benefits for customers in the content. There can be a page which, when presented at one of your stores, can be used as a discount coupon. You can also include maps, detailed product descriptions, special offers, and similar useful content on the brochure.

By following these tips, you can effectively write content for your marketing brochure.