Month: April 2019

Know Which Folding Type to Choose for Professional Brochures

Did you know that the “old-fashioned” type of marketing using printed materials still work, so  professional brochures are a must-have in any type of business? Sure, there are plenty of digital avenues that you can use to market your brand. But if you want to stand out in a sea of online advertising methods, especially in today’s business environment where customers have a very short attention span – something printed and tangible will truly make you stand out. This is precisely the reason why you should consider having brochures printed out. No matter the nature of your business, you can use brochures to effectively reach out to your target audience.

Get to Know Different Brochure Folding Types

 So you decided that brochures are an effective marketing tool, but you don’t know the first thing about them. The number one thing to add to your to-do list is to look for a company that specializes in printing brochures. Make sure that they have high-quality offset printers; different paper stocks to choose from; full color HD printing options; turnaround time; and excellent customer service.

Next, make sure that there’s a good balance of text and images on your brochure design. Consider your goal in printing out the brochures in the first place. Are you introducing your company to a new audience? Are you launching a new product line? Would you like to let existing customers know that your pricing has changed? Curate the content of the brochure in such a way that it can effectively fulfil your marketing objectives.

Based on the content, you can now choose the brochure folding type. Here are a few options:

  • Half foldbrochures are the most common. The paper is folded in half so you have four panels or pages to print the content in.
  • Trifold brochures consist of six panels, giving you more pages for content writing.
  • Z-fold brochures have the same number of pages as trifold, only they are different in folding orientation.
  • Single gate folding is perfect if you want to have a middle page that’s wider than the front and back cover.
  • Accordion folding has eight panels and when going for this option, make sure that you organize the content carefully to prevent reader confusion.

Other folding types include double parallel, double gate, roll fold, half then half, and half then trifold. With the help of brochures, you can effectively impart your desired marketing message to your target audience.

 

More than Just Shiny: The Unique Qualities of Gold Foil Business Cards

If you’d like to combine shine with substance, gold foil business cards is the way to go. As a business owner, your goal is to make a good first impression, have people remember your brand name, and for you to make a great impact overall. These are things that can be achieved by launching a marketing campaign which does not necessarily have to be all-digital – print still works. This is especially true when it comes to distributing business cards. Even if your business is purely online, the fact that you’re still using business cards and handing it over to clients will make you stand out.

So why choose gold foil business cards? Just like plastic business cards and offset business cards, this is a type of premium business card so it immediately stands out in a stack of cardboard or linen. Metallic foil business cards are made using a foil stamping method. The effect is that a certain part of the card – it can be a name, logo, or photo – is colored gold, silver, or copper. When set against dark black or white background, the metallic color will shimmer under any lighting condition.

Because of the foil stamping method used, gold foil business cards must be made using silk 17-pt. paper. It has 60% the thickness of a credit card. So when you compare a thin linen business card with a  thick, gold-foil card – which one do you think will stand out?

Another extra feature that you can consider when having this type of business card made is applying a spot UV coating. This protects the print on the card from wearing out, even after prolonged sun exposure. Foil stamped cards are also resistant to tearing, creases, and it’s even water-resistant!

When having business cards made, you really should not scrimp. Instead, go all out and use a laminating effect like gold foil stamping. With such elegant, classy, shimmery cards, your business name or brand will be stamped on the mind of whoever is holding your business card. The fact that you exerted such an effort in having elegant business cards made will make them think highly of your brand, and make them want to do business with you. What more is there to ask for?

 

Make Your Brand Stand Out with Gold Foil Business Cards

If you love everything that shimmers, why not consider having gold foil business cards made? More than the glitter, it’s the impression that will really make an impact to the person who will receive your card. To get started, what are the things that you need to know about this type of business card?

First, gold foil business cards are made using a process called foil stamping. Similar to plastic business cards, the printing and lamination process is not as straightforward as, say, linen business cards. With foil stamping, metallic foil is used to create the glittery effect. It is recommended that you use a dark black or bright white background, for it to highly contrast with the metallic color – which can be gold, silver, or copper.

During the printing process, the white paper is used. Depending on the background, a white or black strip is combined with a second foil mask file. Based on the design, certain areas get foil while the other parts do not. The result is that a logo, name, or photograph stands out with the metallic gold color against the black or white background.

Second, when ordering metallic foil business cards, you must look for a printing company with the length of experience and the equipment required in achieving such an effect. Printing companies like BlockbusterPrint offer such services, so you can rest assured that products like offset business cards, gold foil business cards, and silk business cards are made with excellent quality.

Third, make sure that the design of the business card is suitable for foil stamping. Let’s say that you are a real estate broker and you want only your name to be embossed in gold color. The card should be design in such a way that the background and the rest of the text is in black or white, while your name is embossed in gold color. Under any lighting condition, your name will shimmer and get noticed by the person who is holding the card.

Indeed, metallic foil stamped business cards will make your brand stand out – so consider having one made for your business right now.

Gold Foil Business Cards Offer the Ultimate in Class & Durability

When making a presentation, meeting clients, or talking with potential business partners, your goal is to impress – and there’s no better way to do just that than by having gold foil business cards. Here, we will take a look at how this type of business card offers the ultimate in class and durability.

Why It Pays to Choose Foil Business Cards

Anything that’s made with gold or is colored gold is bound to leave a lasting impression. There’s just something about this precious material that exudes class and sophistication. If you want to set yourself apart from all other businesses, you really should go for metallic foil business cards, gold in particular.

Aside from being classy, the finish of gold foil business cards has a similar effect as plastic business cards. The unique material will make your brand stand out in a sea of cardboard business cards. Quality-wise, here are more reasons why you should go for gold foil business cards:

  • You can highlight a specific part of the design – a photo, your logo, your company name, or your name. When the gold foil area of the card is hit with sunlight, it will shine and glitter because of the gold color. This just screams class and quality so anybody who holds your business card is bound to remember your brand.
  • The gold foil used prior to the lamination process is made from a high-end material that’s very reflective, so it will shimmer in all lighting conditions. To make sure that the design of the card is not too busy, stick with a black or white color palette.
  • Gold foil business cards are usually printed on 17-pt. laminated paper stock. This lasts ten times longer than typical cardboard cards.
  • The gold foil mask file, when combined with the protective silk coating, is resistant to creases, wear, and tear.

Metallic foil, suede, luster, plastic, and offset business cards are examples of specialty cards that you must consider when having a set made for your business. As compared to beige, barely-there, cardboard-thin cards, something that’s more substantial – especially if printed with gold – will make people notice you and your brand.

 

Effective Ways to Utilize Spot UV Business Cards for Marketing Your Brand

Whichever industry your business is in, it is a must to include spot UV business cards as part of your print marketing campaign. With the proliferation of digital ad campaigns, printed materials will really set you apart. It’s something tangible that will leave a lasting impression to your customers. The good news is that there are many companies specializing in printing spot gloss business cards. You just need to find one that will give you high-quality offset prints, without charging you too much for the service.

Another thing that you need to consider when using business cards to market your brand is its design, overall look, and the material used. Remember that you have only a few seconds to leave a good first impression to your customers. When you hand over a thin, barely readable business card with your contact information in it, the person you have the card to might not even bother keeping it. On the other hand, when you carefully present a thick, impressive business card with a special coating like spot UV – it looks and feels really luxurious. The impression is that the attention and expense you put into having the card made will translate to the way that you conduct your business, and offer your products or services.

Now, when it comes to spreading the word about your brand with the use of business cards, it’s all about creatively presenting it to your existing and potential customers. When you print business cards, here are a few tips on how to effectively utilize them for marketing:

  • Liberally distribute your cards to existing and potential customers. When you’re meeting a supplier, for example, you can give him or her half to a dozen of your business cards and guess where those will end up? In the hands of people who are already connected to your business network. The only value of business cards is when they’re handed out, so don’t be stingy about it.
  • As a form of courtesy, also ask for the card of your business contacts when they do ask for yours. Networking is an important part of business, and exchanging cards is one of the most classic yet effective ways to give your brand a boost.
  • Design the card in such a way that there’s a place for someone to write a short note about you or your brand. You can leave the entire back part of the card blank, or only print on 50% of the back’s surface so that they can have something to write on.

Perhaps the most important thing to remember is to always follow up. What was your goal in distributing the card in the first place? If it’s to increase the orders in your food business, for example, you can make a quick call or send a casual email to your new business contact. If you gave it to a supplier for a potential business deal, don’t hesitate to place a phone call for a follow-up.

By knowing how to properly print and distribute business cards, you can use it as an excellent tool in spreading the word about your business.

 

Standard-Sized Spot UV Business Cards or Something Else? Know Which One will Work for Your Business

If you want your contact information to stand out in a stack of thin, cardboard cards, then you really need to think about having a set of spot UV business cards made. These can be ordered from printing companies that offer offset printing services. What’s the advantage of going for offset over digital printing? Take a quick look:

  • Offset printing delivers more professional-looking business cards and other printed promotional materials.
  • Offset printing uses state-of-the-art printing presses that can print out dozens or even hundreds of copies in a short period of time. As such, it’s the better option for bulk orders.
  • The print from offset printers last for a longer period of time as compared to digital prints.
  • With offset printing, you can come up with more printing or lamination effects. With spot UV business cards, for instance, high gloss is applied on a specific part of the card which could be the company logo. It leaves the rest of the surface flat and matte. When you run your fingers through the embossed, high-gloss parts of the card, it feels luxurious to the touch and looks really impressive.

 

Next, when it comes to size, should you go for standard or something that’s bigger or smaller? When you print spot gloss business cards, the standard size available is 3.5” x 2”. If you want to print business cards that really stand out, you can go for this standard size – but wit a portrait orientation on the design. This makes the card look upright, but it would still fit into a stack of other standard-sized cards.

 

However, if you really do want to veer off the standard size, you can have European-sized business cards especially made. This is a bit larger, measuring 2.125” x 3.375”. You can also go for square instead of a rectangular business card. These are available in 2” x 2” or 2.5” x 2.5” sizes. Slim business cards are also available, as well as mini-business cards and folded business cards you’re your business is creative in nature, then you can probably go for odd-sized business cards. But if you want to stick with the classic while still making your brand stand out, go for spot UV business cards which are made through offset printing.

 

Know How to Use Spot UV Business Cards as Membership Cards

If you ordered a set of standard-sized spot UV business cards, then you are already on the right path in advertising your brand. Business cards are an effective way of branding, and it can be part of your print marketing campaign. Let’s say that you just launched a business and you are in the process of gathering new clients. The cheapest way to advertise is to print business cards, letterheads, flyers, brochures, envelopes, and notepads. When you distribute notepads at a trade show, for example, make sure to also include business cards in it. The more people to get their hands into your printed promotional materials, the easier it will be to gain new customers and make your brand more well-known.

 

Now, how can you make sure that your business cards will leave a lasting first impression? By simply choosing a variant that’s as impactful as spot gloss business cards, you are well on your way towards making an excellent marketing statement. Your goal in printing out the cards in the first place is to leave a great first impression. If you hand over a thin, barely noticeable business card to a supplier, imagine how disappointing it must be to see such poor quality. Meanwhile, investing in a business card that’s made of thick grade paper, with luxurious printing effects like spot UV treatment – it will make an instantaneous impact.

 

Another thing to think about when you print business cards is its distribution. If you have a food business, for instance, you can include one business card in every takeout bag or delivery box. Simply putting your cards out there will give your business influx a good boost.

 

If you want, you can also turn your business cards into a discount coupon or a membership card. Using the previous example of running a food establishment, you can tell your customers that the business card will qualify them for a 10% discount when they order food to go or when dining in. You can also create a membership program where a specific group of customers will be entitled to freebies or discounts. Offering such benefits to your existing and potential clients will develop loyalty to your brand, increase your profit, and make your business grow significantly.