March 2019 – BlockbusterPrint.com Blog

Marketing Techniques to Live by when You Print Pizza Menus

One of the biggest mistakes that you can make as a food business owner is failing to realize the importance of seemingly small tasks such as to print pizza menus for takeout, for example. Why focus on your to go menu when you have dine-in options available? Here’s a quick list of the reasons:

You are losing a huge percentage of potential customers if you don’t offer to go or delivery services. This is especially true when it comes to easy-to-eat food items like pizza or Chinese takeout. People love the convenience of ordering meals which are cheap, delicious, and fast. If you don’t tap into this market, you are not making the most out of your earning potential as a food business.
Since you don’t have to prepare the food item for dine-in serving, wash dishes, and clean a table, to go customers will save you a lot of time and manpower. You will also earn more profit because you can add more to the price since customers are willing to pay for convenience.

Marketing Tips for Print to go Menus

Next, what are the marketing tips that you need to live by when you print carry out menus? First, focus on the design and content of your menu. If you’re running a pizzeria, for example, limit your takeout options to just seven flavors – any less and customers will feel short changed, while having too many items to choose from will make them feel overwhelmed and unable to make a choice.

Design-wise, make sure that there is a good balance between text and images. If you must include pictures or hand-drawn illustrations, make sure that they look appetizing and eye-catching. For the text, you can include a short description of each pizza flavor, for instance, and make sure that the menu is not crowded with too much information.

Second, look for distribution options that will reach out to a broader audience. After printing a set of to go menus, you can place them:

Inside every to go order or delivery order.
In a prominent place just right outside your restaurant, so that customers won’t have to come inside just to see what you have to offer as a food business.
Inside direct mailers – where you can include postcards, discount coupons, or business cards to complete your print marketing materials.

If you’re holding a promotion, you can also have an employee distribute the menus in areas where there are a lot of people passing by.

By paying attention to the design and distribution of your to go menus, you can make this powerful marketing material work to your business’ full advantage.

Print Pizza Menus & Watch Your Profits Soar

For most families, ordering pizza for dinner is a regular habit because it frees them from chores – so if you’re in this business, you should think about print pizza menus. The same thing holds true for casual or even fine dining establishments. You must offer customers the convenience of ordering food to go. This way, even if they do not have time for a sit-down dinner or if they are off to somewhere and just need to order something filling, fast – they will still consider ordering food from you.

Now, if you are offering different pizza flavors, how can you make sure that your menu becomes a marketing tool that will result to a boost in your profits? Here are a few tips:

Look for a company that specializes in tasks such as creating print to go menus. Gone are the days when pizzeria menus used to be thick, overly large menus with descriptions in big font. Today, you can still go for the oversized menu – perhaps for dine-in customers – but if you are targeting those who are ordering food to go, you must have a smaller, more easily accessible menu. Takeout menu printing companies usually offer pizza menus in these three popular sizes:
– 8.5” x 11”

-8.5” x 14”

-11’ x 17”
When looking for a company to print the pizza menu for you, make sure that they offer full color HD printing; a variety of folding options; and good quality offset prints.

Pay attention to the design and content of your menu. Most people are visual so if you want to attract customers to order food from your menu, make sure that the images are drool-worthy. The pictures must look professionally-shot and appetizing. For the content, you should have updated contact information. It’s better not to incorporate dollar or currency signs on the menu – and use strategic pricing. For example, instead of pricing $10 for a pizza, you can use 9.95 or 9.99. This will make people think that they’re spending less and getting the best value for their money.

Distribution is also important. When you print carry out menus, remember that it should not be just for customers who are regularly ordering pizza from you. You should include a copy of the menu for every pizza order delivered to customers. You can also have the employees distribute the menus in high-traffic areas. You can send out mailers or put a stack of menus just outside your restaurant so people don’t have to actually set foot inside the store to see what you have to offer.

By remembering these key tips, you can make your pizza carry out menus work to your full marketing advantage.

Rack Cards are the Preferred Advertising Material in the Medical Industry

If you are a dentist, eye doctor, chiropractor, physical therapist, or any professional in the medical industry, you definitely should consider using rack cards for advertising. These are available in two typical sizes: 3.5” x 8.5” or 4’ x 9”. Usually seen on hotel lobbies and movie theatres, rack cards are an excellent material for print advertising. Why? Because they’re cheap, effective, and attention-grabbing. If you are in the medical industry, you must look for a company that specializes in rack cards printing so that you can enjoy these benefits:

It’s a cost-effective form of marketing.

Rack cards can be displayed in the reception area of your place of practice. Patients or customers who are waiting to be called, for example, would find something to occupy their time with. While they’re not looking at their phones, they can grab one of the rack cards which should be prominently displayed in your office. Instead of spending money on digital or other forms of advertising, you can hit the target right where they’re at – in your very own place of business! At a very reasonable price, you can have rack cards printed out. Put it in an easily noticeable spot in your workplace and you will experience almost instantaneous results from your marketing efforts.

It can feature a specific service.

If you’re an eye doctor, you can have a rack card printed out for specific conditions like glaucoma, retinal problems, and other related conditions. What’s good about this type of print advertising is that you can target a specific market and offer a new product or service, minus the huge costs.

It’s flexible and beneficial to readers.

If you chose to go for rack card printing to advertise a new service but you found out later on that it’s not cost-effective to continue it, you can simply remove the set of rack cards that you have for that specific service. An eye clinic that does not offer glaucoma-related service anymore, for example, can simply remove the set of rack cards that they have for that specific eye condition. They don’t need to spend too much printing a new set of rack cards for the new service they’re offering, and they get to reach out to their target market directly. When you’re offering a new service, on the other hand, you can include information on the rack card that will be beneficial to the readers – all while you are able to push your marketing agenda.

There’s really no excuse for you to say no to the prospect of using rack cards for advertising. Whether you’re in the medical or any other field, it is a great way to spread the word about your brand and the service you’re offering to the general public.

Top 3 Elements to Consider when Printing & Displaying Rack Cards

You might have seen rack cards at hotel lobbies, offices, theatres, and trade shows. These are longer than postcards, bigger than business cards, but have lesser printing space than brochures. The fact that it has a unique size makes rack cards attractive to passers-by, which is why it’s a must to display them anywhere that there is heavy foot traffic. Now, if you would like to take advantage of the benefits of rack cards in promoting your business, how should you print and display them? Read on to find out.

Rack Cards: Top 3 Elements to Consider

Rack cards should be part of your print advertising campaign, just like business cards, envelopes, letterheads, postcards, and brochures. Before you can look for a rack card printing company, there are a few factors that you should consider first:

The design.

Is it the rack card that you are printing out first – or do you already have a design for your business cards and letterheads? If yes, then you must be consistent when it comes to the look and feel of your printed advertising materials. Although rack cards should stand out more because its aim is to grab attention, it should still convey your main marketing message. Pay close attention to the color, font, and images used. With the limited space that you have, make sure that there is a good balance of image and text.

The copy.

Next, what is your goal in distributing the rack cards in the first place? When you see rack cards at theatres, there is usually information about the actors, a schedule of the next shows, and the basic information about the production company. The same thing applies to rack cards – tell customers a bit about your business. Your complete contact information, website, and address should also be there. If you’re promoting a new line of products or a new service, the copy must be written with this marketing goal in mind.

The benefits.

If you want, you can have the rack cards printed out with a detachable business card which can double up as a discount coupon. Customers would want to get one of your rack cards even more if you can offer them such benefits, or at least a free trial or discounted price for your products or services.

When displaying rack cards, look for an area where there is heavy foot traffic. If your design and copy is attractive enough, you can definitely use these nifty cards to spread the word about your brand.

Sure Fire Ways to Succeed in Marketing Your Print Pizza Menus

Now is the best time to print pizza menus if you haven’t already done so. Being in the food business, there really is untapped market if you are not offering delivery or takeout food – so it’s a must to include it in your daily operations. The question is, how can you make the most out of your print to go menus? Here’s a list of sure fire ways to succeed in it:

Make a great first impression.

When you print carry out menus, pay close attention to even the smallest details. There are printing companies that offer full high-definition printing for takeout menus in different sizes including 8.5” x 11”; 8.5” x 14”; and 11” x 17”. When you have good-quality offset prints, your menu will leave a lasting impression to your customers. You don’t even need to invest in professional menu design – as long as there is a good balance between images and text and the overall design is attention-grabbing, you’re good to go.

Aside from convenience, you must offer customers more benefits when printing takeout menu.

Why not make your menu printout double up as a discount coupon? Or, if you’re mailing out menus, you can include a copy of your business card which they can present to your store and use as a discount coupon. The more benefits you offer to your customers during the ordering process, the more loyal they will be to your brand.

Display a blown-up version of your menu at your front window, or put a basket full of them right outside your front door.

If you have a sophisticated-looking pizzeria or a cute diner, there are still customers who might be hesitant to walk in because they think that they can’t afford the items in your menu. To discourage this, why not display a blown-up version of your menu at your front window? Or, put a basket full of your menu printouts right outside your front door. This way, people will have an idea about your food costs and they’ll feel more confident to order takeout or delivery.

Place a menu inside every delivery or takeout bag.

Spreading the word about your business is key if you want to attract more and more customers. For this, you can look for other creative ways to distribute your to go menus. How about placing a menu inside each delivery or takeout bag? When you’re billing a supplier, you can include the menu inside the statement so that other people can try out your food. Instead of scrambling when a customer asks for a copy, make it convenient for them to pick one up by prominently displaying copies of the menu on each side of your counter, or right in front of the cashier. You can also post one in a public bulletin board, or send out the menus as mailers.

Follow these tips in marketing your food business and experience a surge in sales in no time at all.

Have a Tourist-Oriented Business? Here’s Why Rack Cards are a Must!

Marketing with the use of rack cards is a must if you have a business in the tourism industry. Whether you’re a travel agent offering vacation packages to retirees or selling products related to travelling, rack cards should be part of your marketing material. Take a look at the reasons why:

Print advertising helps you reach out to your target market.

Business cards, rack cards, brochures, envelopes, letterheads, postcards – these are all part of one type of marketing campaign that’s as effective today as it was decades ago: print marketing. Although digital advertising is more prevalent, the fact that print materials are tangible make them effective – especially for those who are practically born in the digital age. If you have a rack card, you can efficiently reach out to your target market, whether they’re retirees or millennials.

You can incorporate design elements to get your message across.

Another reason why rack cards should be part of your print advertising campaign is that you can incorporate elements into the design to deliver your message. How about a map at the back of the rack card that travellers can use as reference? Or a checklist of the fun activities that they can engage in while exploring an area? Since you’ve already pinpointed your target market, all you have to do is think of ways to attract their attention using the design and copy of your rack cards.

You can make the rack card double as a discount coupon.

For this, it pays to look for companies that specialize in rack card printing. There’s actually a way for the design to include a detachable business card which you can also use as a discount coupon, or a die-cut image to make the card stand out. When you turn the rack card into something useful and beneficial, customers would want to get their hands on it even more.

There are many ways to distribute rack cards.

Rack cards should be placed in area where there is heavy foot traffic. You can display them at office or hotel lobbies, tourism offices, trade shows, theatres, restaurants, public bulletin boards, etc. You can also send them as mailers, similar to how you would use a postcard.

With all these benefits and more, there’s really no reason for you to not use rack cards as part of your print advertising campaign – whether you are in the tourism or some other industry.